Passion Pictures

From the Audiovisual Identity Database, the motion graphics museum

Passion Pictures is a British production company founded in 1987 by animator Andrew Ruhemann. The company's core business was in producing commercials and animations, although they had produced documentary films. Later animated productions would be produced under an animation division, Passion Animation Studios.


1st Logo (October 22, 1999)

Visuals: An open, straight right hand is shown alongside the company name.

Technique: A still, digital graphic.

Audio: The closing theme of the film.

Availability: The logo is seen on One Day in September.

2nd Logo (October 21, 2002-March 17, 2007)

Visuals: The hand from before is given an extra detail with its head line. "PASSION PICTURES" is in a defined font and stacked format.

Variants:

  • There are horizontal and vertical aligned variants.
  • The colouring of the logo may sometimes vary.
    • The most notable includes the hand and "PICTURES" being set to medium purple.
  • On The Dog Who Was a Cat Inside, the logo is inside a horizontal white box and also shares the screen with the 1999 Channel 4 "Square" logo.

Technique: A still, digital graphic.

Audio: The ending theme of the film or programme or none.

Availability: Seen on The Game of Their Lives, The Dog Who Was a Cat Inside, My Kid Could Paint That, among many other films and short documentaries, and was last seen on Oh, Saigon.

3rd Logo (March 21, 2003)

Visuals: On a smoky dark orchid background, the logo from before, in its vertically aligned form, deblurs.

Technique: 2D computer animation.

Audio: None.

Availability: The logo is seen on Live Forever: The Rise and Fall of Brit Pop.

4th Logo (March 20, 2009-July 26, 2012)

Visuals: The hand from before is smaller and next to "PASSION PICTURES", in a thin, tall font.

Variant: Sometimes, the logo is in red or purple.

Technique: A still, digital graphic.

Audio: The closing theme of the film.

Availability: The logo is seen on The Age of Stupid, Project Nim, Koran by Heart, among other productions. It last appeared on Searching for Sugar Man.

5th Logo (July 18, 2012-May 19, 2017)

Visuals: On a black background, "PASSION", in white, flickers in, with each letter appearing to sync together at a delayed rate. Then, "PICTURES", at a smaller scale, appears underneath the formed word and both lines of text flatten to solid white.

Variant: There is an in-credit variant.

Technique: 2D computer animation.

Audio: None or the closing theme of the film or programme.

Availability: The logo is seen on Victoria Pendleton: Cycling's Golden Girl, Manhunt: The Inside Story of the Hunt for Bin Laden, and Legion of Brothers, among others. The animated logo appears on The Green Prince, Listen to Me Marlon, and We Are X.

6th Logo (March 31, 2017-)

Visuals: On a black background, a basic outline of a white camera shutter closes, opens wide and then to a size more leaning towards closed. "PASSION PICTURES", in white, deblurs and flickers randomly, with all letters appearing normally afterwards.

Variant: There is a still version.

Technique: Flash animation.

Audio: None or the closing theme of the programme.

Availability: The logo was first seen on Five Came Back. It later appeared on Boom! Boom! The World Vs. Boris Becker, FIFA Uncovered, The Pacific Heartbeat episode "The Australian Dream", among many others.

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