Gaumont British
From the Audiovisual Identity Database, the motion graphics museum
The Gaumont-British Picture Corporation was a British company that produced and distributed films and operated a cinema chain in the United Kingdom. It was established in 1898 as a subsidiary of France's Gaumont.
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| 1st Logo (1921-September 9, 1929) | 2nd Logo (September 9, 1929) | 3rd Logo (August 27, 1930-May 8, 1931) | 4th Logo (November 1932-1934) | 5th Logo (October 27, 1935-1949) | 6th Logo (November 1937) |
Visuals: On a black background, half of the Gaumont daisy is displayed in the top right corner of the screen, with sun rays emanating from it, resembling a setting sun. Below the logo, the text "THE END." appears.
Variant: On the silent version of High Treason, the logo is displayed on the film's end card. The daisy and sun rays are shown at the center of the screen, and the text "The End" appears above in cursive.
Technique: A still printed image.
Audio: None.
Visuals: The Gaumont daisy, now sparkling, spins clockwise against a black background filled with radiating lines that seem to emanate from the daisy. Inside the daisy, the letter "A" is shown in white. The logo gradually fades in and out as the text within the daisy changes. It starts with "A" then changes to "Gaumont", then "British", then "Talking", and finally "Picture". After this, the logo fades out.
Technique: Live-action.
Audio: The closing theme of the film.
Visuals: On the closing background of the film, there is a black square-shaped tube with a white outline and a transparent interior. In front of either the bottom right or bottom center of the tube, there is a black outlined circle containing a redesigned version of the Gaumont Daisy, which now features only the letter "G" instead of "Gaumont". Inside the tube, the text "A Gaumont British TALKING PICTURE" is displayed in white and arranged in a stacked format.
Technique: A still printed image.
Audio: The closing theme of the film.
Visuals: On a gray background, a redesigned version of the Gaumont daisy is shown at the center of the screen, with the word "Gaumont" being replaced with "GB".
Variants:
- Sometimes, the "GB" letters appear more stylized.
- Several closing variants of the logo exist.
Technique: A still printed image.
Audio: The opening/closing theme of the film.
| Media Title | Date of Release | Additional Notes |
|---|---|---|
| Rome Express | November 1932 | First appearance |
| The Midshipmaid | December 8, 1932 | |
| Stark Nature | 1932 | |
| Sleeping Car | June 1933 | |
| Britannia of Billingsgate | July 1933 | |
| The Ghoul | August 1933 | |
| The Fire Raisers | January 22, 1934 | |
| Wings Over Everest | May 31, 1934 | |
| Marry Me (trailer) | 1934 | |
| The Fair City of Udaipur | 1934 | Last appearance |
Visuals: On a black background, the stylized version of the previous logo is shown in white, accompanied by some other text.
Variant: An in-credit version of the logo can be seen on The Tunnel.
Technique: A still printed image.
Audio: None of the opening/closing of a film.
6th Logo (November 1937)
Visuals: Just the text "A GAUMONT BRITISH PRODUCTION" on a gray background, with the text being black and in a stacked format.
Technique: A still printed image.
Audio: The opening theme to the film.
