Paramount Pictures

From the Audiovisual Identity Database, the motion graphics museum


This article covers a multinational entity.[edit]
Main entity: Paramount Pictures
Regional divisions with their own unique identities include:


Paramount Pictures Corporation is an American film and television studio owned by Paramount Skydance Corporation. A member of the Motion Picture Association (MPA), it is one of the oldest-running American film studio (second only to Universal Pictures), and one of the "Big Five" Hollywood studios, alongside Sony Pictures, Universal Pictures, Warner Bros. Pictures, and The Walt Disney Studios; it is also the only remaining member of the "Big Five" located within the city limits of Los Angeles.

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Standalone Logos

1st Logo (February 12, 1914-June 18, 1915)

Visuals: On a black background is drawing of a mountain above a few clouds surrounded by 27 stars. Over the mountain is scripted text reading "Paramount Pictures".

Trivia: This logo is said to have been originally sketched by founder William W. Hodkinson during a meeting with Adolph Zukor. It is also said to be based on Ben Lomond Mountain in Utah, near where Hodkinson spent his childhood.

Variant: The color of the logo may vary depending on the film.

Technique: A still painting filmed by a cameraman.

Audio: None or the closing theme of the film.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


2nd Logo (February 16, 1919-June 11, 1927)

Visuals: On a black or gray background, there is a snow-capped mountain poking out of a cloud at the bottom on a circle containing a sunset background, surrounded by a ring of 24 stars. There is stacked text in a fancy script font (slightly different from before) overlapping the mountain reading "A Paramount Picture". Essentially, this is a redrawn version of the previous logo.

Trivia: The 24 stars surrounding the mountain would later come to represent each star that had a contract with the studio at the time. However, this hidden meaning was dropped in 1967, when the number of stars in the studio's print logo was lowered to 22.

Variants:

  • On Zaza (1923), The Sorrows of Satan and So's Your Old Man, the opening credits overlap the logo.
  • On The False Faces, there is the print logo on the bottom right corner. On the top corner of the screen is the Thomas H. Ince Productions logo with the trademark notice below it.
  • On some films such as Love 'Em and Leave 'Em, So's Your Old Man, and Running Wild, the clouds as well as the sunset background extend to the sides of the screen and the logo as a whole is rendered more realistically.

Closing Variants:

  • On some films, the "A Paramount Picture" logo appears after the movie ends instead. After a few seconds, either the "The End" text overlaps the logo and fades out, or the text "THE END" fades into the logo.
  • Sometimes, the MPPDA logo is seen in the lower-left corner of the screen.
  • On It's the Old Army Game, the "The End" text is omitted.
  • Sometimes, the words read "Paramount Pictures".
  • Another variant from Stage Struck shows the "THE END" in white script, with the "T" and "E" in fancy lettering.

Technique: A still painting filmed by a cameraman.

Audio: None or the opening and closing themes of the film.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


3rd Logo (January 22, 1927-December 1, 1953 (USA)/November 3, 1960 (International))

Visuals: There is a snow-capped mountain against a dark sky, with clouds that look like smoke. Encircling the mountain are 24 stars, accompanied by the stacked text "A Paramount Picture" in a script font overlapping the mountain.

Closing Variant: At the end of the film is "The End" (in script), overlapping the company name. On many movies, the "The End" text fades out, leaving only the logo and "A Paramount Picture".

Variants:

  • Sometimes, the clouds around the mountain are foggier.
  • At the end of Barbed Wire (1927), the "A Paramount Picture" logo is seen. After a few seconds, the words "The End" fade in.
  • On films starring Harold Lloyd, there is a copyright notice for Harold Lloyd Corporation below the logo.
  • Sometimes, the logo is still.
  • On title cards for movies released between 1927 and 1930, the box from the previous logo appears at the bottom of the screen (with the two Paramount pseudo-logos removed). Inside the box is "PARAMOUNT FAMOUS LASKY CORPORATION" in a large font. Below that are the words "ADOLPH ZUKOR, PRESIDENT" in a slightly smaller font, with "NEW YORK CITY" below Zukor's name. A copyright stamp appears on the upper-left or left side of the box, and "ALL RIGHTS RESERVED" on the upper-right or right side of the box.
    • On Wings, the copyright stamp appears on the top of the box with "ALL RIGHTS RESERVED" omitted.
    • On Children of Divorce, "PARAMOUNT FAMOUS LASKY CORPORATION" is replaced by "FAMOUS PLAYERS-LASKY CORPORATION".
    • On some films, the copyright stamp appears on the right side of the box, with "ALL RIGHTS RESERVED" on the left side.
    • Starting in 1928, the words "WESTERN ELECTRIC SYSTEM" appear below the box.
  • Although the same general design of this logo remained the same, there were subtle changes from 1929 to 1931, including brighter stars on some films released from 1927 to 1930, the redone version of the stars on some films released from 1930 to 1935, or the slightly different design on films from 1935 to 1939 and from 1939 to 1942, respectively. From 1932 to 1940, and from 1935 to 1939, the words "A" and "Picture" fade out a little, and either "ADOLPH ZUKOR PRESENTS", or the word "PRESENTS" fades in below the "Paramount" script, or sometimes nothing on the logo, respectively.
  • There are alternate versions of the logo where it is drawn differently.
    • The first version has the logo being redrawn with stars in the different style, the text "A Paramount Picture" is in a different font, the mountain is more darker, and a different cloud background is used.
    • The second version has the logo once again redrawn with the stars in the same style, the text in a different font, the mountain is more brownish, and a different cloud background is used.
    • The third version has the logo once again redrawn to look more cleaner with stars being also in the same style, the text is being also in a different font, the mountain is also slightly darker, and a different cloud background is used.
  • The B&W version was enhanced in 1942.
  • There are also sepia variants.
  • Some films in the early 1930s feature the logo of the National Recovery Administration (a New Deal agency that existed between 1933 and 1935), and a MPPDA card at the start, preceded by the Paramount logo.
  • On the infamous Koch Media widescreen DVD and Blu-ray of the 1939 animated film Gulliver's Travels, the opening Paramount logo is still on a (poorly) retouched widescreen background, then the "filmed" portion of the mountain stretches and morphs as its fades into the opening title card. The closing variant is similar to the opening version as well, morphing and all.
  • In earlier color films released from 1930 to 1939, the logo is colored in brown/purple.
    • Some colorized versions of black and white films has the clouds colored in blue or sea blue, with mountains colored in yellow or dark colors.
    • Another colorized version of the 1936-1939 variant exists, where the clouds are colored in either denim blue, dark blue, or sea green. The mountains are also colored either yellow shade or in dark colors, respectively.
  • On independent films distributed by Paramount, the word "Release" replaces "Picture", although The House That Shadows Built uses the word "Program" instead.
  • On Horse Feathers and Now and Forever, the logo has 23 stars instead of 24.
  • On The Cocoanuts, the words "The END" fade into the closing logo.
  • The logo has appeared in British English ("A Paramount British Production"), Spanish ("Es un film Paramount" for earlier version or "Paramount Films presenta" for later version), French ("C'est un film Paramount" or "Distribué par Paramount"), German ("Ein Paramount Film"), and Italian ("E' un film Paramount" for earlier version or "La Paramount Presenta" for later version).

Technique: The clouds and mountain are both hand-painted matte paintings, with the cloud background being slid behind the mountain via motion-control. The stars and the text used superimposed cels.

Audio: The beginning or end of the film's theme.

Audio Variant: Starting with the 1930 film Paramount on Parade, almost all films from Paramount use the fanfare of the same name (written by Elsie Janis and Jack King).

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


4th Logo (April 13, 1929-March 31, 1933)

Visuals: On a granite wall, a circle containing a snow-capped mountain peaking out of the clouds below, with a sunset backdrop behind it (similar to the print logo), is seen. "A Paramount Picture" is over it. 24 stars surround the circle. Copyright information is visible below, over the clouds.

Variants:

  • On films such as Sappy Service, the stars are enclosed within a black area with a white borderline. No copyright notice is seen. The clouds also stretch further both sides of the screen.
  • On later films such as Don't Believe It, the text "A Christie Talking Play" appears as a credit for the Christie Film Company (which was later folded into Universal Pictures in 1933) above it in the Paramount script font.

Technique: A painting filmed by a cameraman.

Audio: The closing theme of the film.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


5th Logo (October 12, 1934-November 7, 1949)

Visuals:

  • 1934-1938: There is a mountain shooting above a cloud deck, with a ring of 19 stars. In an unusual font are the words "A Paramount Picture".
  • 1936-1949: The mountain is repainted, having a darker, brownish color-scheme, with the text in the usual script font this time. The word "Paramount" is slightly below the top of the mountain, which has 24 or 30 stars.

Variant: A black and white version was used on Speaking of Animals shorts.

Technique: This logo is a painting filmed by a camera, with the text and stars being superimposed cels in the 1936 variant.

Audio:

  • Popular Science: A variation of the Paramount on Parade fanfare accompanies the sound of the airplane passing.
  • Unusual Occupations: A patriotic theme is heard, which leads into a medley of "I've Been Working on the Railroad", "Pop Goes the Weasel" and "Old MacDonald Had a Farm".
Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


6th Logo (December 10, 1941-August 31, 1945)

Visuals: On a blue sky background with beaming crepuscular rays, a brown snow-capped mountain is seen peaking out of moving pink clouds. 24 stars encircle the mountain with the usual "A Paramount Picture" stacked text over it.

Variant: A German version exists, which was spotted at the end of a German print of For Whom the Bell Tolls.

Technique: The mountain is a painting shot by a camera, with the pink clouds being moved via motion-control, as well as the stars and text being superimposed cels.

Audio: The opening or ending theme of the film.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


7th Logo (February 9, 1944-February 1952)

Visuals: On a blue sky background is a gray, marbleized mountain. 24 stars surround it with the usual "A Paramount Picture" in white overlapping it.

Variants:

  • Some films to use this logo have a green sky background.
  • On Quebec, the logo is still and further away.

Technique: This logo is a painting, with the cloud backdrop being moved behind the mountain via motion-control, and the stars and text being superimposed cels.

Audio: The opening or ending theme of the film.

Audio Variant: On a few films, it uses the Paramount on Parade theme.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


8th Logo (December 23, 1950-October 22, 1953 (USA)/June 13, 1960 (International))

Visuals: A blue marbleized mountain with a jagged, uneven appearance is seen. The sky background is a bit lighter as well. 24 stars encircle the mountain with the usual "A Paramount Picture" stacked text over it, although off-center.

Variants:

  • Before the release of the widescreen feature Shane, the logo appears closer up.
  • On some films released in 1953, the text is redrawn and outlined in a dark blue color, and the stars also connect to both sides of the mountain.
  • Spanish and German versions with a repainted mountain exist, which were spotted at the end of the Spanish and German prints of We're No Angels.
  • A trailer version exists where the logo has a similar look to the previous logo, the word "Picture" is changed to "TRAILER" and the "A" in "A Paramount TRAILER" is capitalized. However, it is currently unknown which film used this variant in the trailer.
  • A French version also exists, which was spotted at the end of a French print of The War of the Worlds, which uses the same mountain landscape from the trailer variant.

Technique: This logo is a painting, with the cloud backdrop being moved behind the mountain via motion-control, and the stars and text being superimposed cels.

Audio: None or the opening and closing themes of the film.

Audio Variant: On a few occasions, it uses the Paramount on Parade theme.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


9th Logo (May 27, 1953-September 24, 1975)

Visuals: The mountain is more realistic than the previous logo, with canyon scenery and trees around it. The sky is more distant in depth and is very contrast. Everything else is more or less the same as before here.

  • 1953-1968: The text on the mountain reads "A Paramount Picture" or "A Paramount Release" (written in the Paramount corporate font).
  • 1968-1974: The words "A" and "Picture" are removed, leaving just "Paramount" on the mountain's peak. The byline "A Gulf+Western Company" appears on the bottom.
  • 1970-1974: The "Paramount" script is redrawn, with the first "P" moved slightly upwards.
  • 1974-1975: The "Paramount" script is redrawn once more, this time resembling the one that would be used from 1975 onward (although it had already been used in the company's print logo since 1967).

Trivia:

  • This was originally created for Paramount's 3D process "Paravision" and later modified for widescreen.
  • The mountain in this logo is said to have been based on Artesonraju, a mountain in Peru. It has since served as a template for all future Paramount logos.

Variants:

  • On some films, the "Paramount" script has a drop shadow.
  • On Paramount's first 3D film Sangaree (which was also the first film to use this logo), the text and stars are bigger and the mountain is seen from afar. The words "A Paramount Picture" fade a few seconds later to "in 3 Dimension". At the end of the movie, the text "The End" appears by itself in front of the mountain before fading to the normal "A Paramount Picture" text a few moments later.
  • On films shot in VistaVision, the stars and text fade out, followed by the text "in", which itself fades out and is followed by a big "V" zooming in. The words "VISTA" and "ISION<" appear on either side in a wiping effect. Then, the words "MOTION PICTURE" appear under "VISTA", followed by "HIGH-FIDELITY" under "ISION".
    • German and Italian prints of We're No Angels have a localized version with a repainted mountain and translated text. In the Italian version, no other text appears with "VISTAVISION".
  • On White Christmas, "Paramount proudly presents the first picture in" (with the "P" in a script font) first appears over the mountain, followed by the VistaVision logo without any other text. The rest of the logo then plays as usual.
  • The logo has appeared in Spanish ("Paramount Films presenta" or "un film Paramount"), French ("C'est un film Paramount" or "Distribué par Paramount"), German ("Ein Paramount Film" or "Im Verleih der Paramount"), and Italian ("E' un film Paramount", or "La Paramount Presenta", or "un film Paramount", or "La Paramount films OF ITALY INC. Presenta", or "Exclusivita Paramount").
  • On movie trailers, another version is used where the 24 stars appear one by one in the center, followed by "COMING FROM Paramount Pictures" (or "COMING FROM Paramount" starting in 1968), with the Gulf+Western byline appearing below in the latter variation. This was used until around 1976; however, the trailers for Harold and Maude use the normal version of this logo instead.
  • A variant used in 1974 with only 22 stars exists. The mountain looks the same as it does in the second version, but the stars are bigger. Also, "A Gulf+" slides in from the left and "+Western Company" from the right. The script name also had a few variations of its own. At least a few earlier movies from 1974 (such as Daisy Miller, Brother Sun, Sister Moon and Death Wish) feature the TV version of this logo; the standard 1974 logo features the print variation, which remains from this day forward.
    • A version of this variant has the byline in a different font, which is seen at the end of a French print of The Godfather: Part II.
  • On the Modern Madcaps short Boy Pest with Osh, the byline was replaced with copyright beside the MPAA logo.
  • Some films such as Lady Sings the Blues and The Italian Job (1969) have a still version of this logo.
  • Sometimes, the text and stars have a more noticeable drop shadow. This version can be found on True Grit (1969) and the 2002 DVD release of Big Jake (a Cinema Center Films production).
  • On some films such as Alfie (1966), the clouds move slightly faster than normal.
  • On some films such as Barbarella, Skidoo, The Italian Job (1969), and Lady Sings the Blues, the Gulf+Western byline is slightly off-center.
  • On a German print of The Caddy, the text is in German and the stars and text are disconnected from the mountain.
  • Sometimes, the 1968 logo appears zoomed in. This variant is preserved on the 2001 widescreen DVD release of Charlotte's Web, and possibly on other films from the period.
  • On Roma come Chicago, the Paramount script is much smaller and lower than usual, and the Gulf+Western byline is in a different font.
  • A textless version also exists, which was seen on an Italian print of El Dorado.
  • On a June 13, 1981 LWT airing of Chinatown, the 1974 variant of this logo fades into the 1978 London Weekend Television Presentation endcap.
  • On a May 4, 1986 Yorkshire airing of Darling Lili, the 1968 variant of this logo fades into the 1982 Yorkshire Television endcap.
  • A 1.14:1 open matte version of the 1968 variant of this logo also exists, which can be found on a 35mm uncropped film scan print of Willy Wonka & the Chocolate Factory.

Technique: This logo was a painting created by matte artist Jan Domela, with the cloud backdrop being moved behind the mountain via motion-control and the stars and text being superimposed cels. Cel animation is also used for the VistaVision variant.

Audio: Usually silent or the opening/ending music of a film.

Audio Variants:

  • On films shown in VistaVision, the logo has a majestic fanfare composed by Nathan Van Cleave (which wasn't used on VistaVision films such as Gunfight at the O.K. Corral, Strategic Air Command and Vertigo, which used their respective opening themes).
  • The VistaVision fanfare was sometimes specially rearranged for films such as The Desperate Hours (Gail Kubik and Daniele Amfitheatrof), The Tin Star (Elmer Bernstein) and Artists and Models (Walter Scharf, also in a lower pitch).
  • On White Christmas, the VistaVision fanfare segues into the final notes of the Paramount on Parade fanfare, which itself trails into the opening theme.
  • For the "COMING FROM" variant, a rhythmic timpani sound is heard for each word that appears, followed by a drum beat.
  • On Money from Home, a different brass fanfare is heard, composed by Leigh Harline.
  • Some TV movies such as Seven in Darkness have an extended version of the 1969 Paramount Television theme from the era.
  • On Charlotte's Web, a 13-note orchestra fanfare featuring part of the opening song "Deep in the Dark" is heard (the music starts before the logo fades in and finishes when the logo fades out).
Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


10th Logo (September 1, 1960-October 24, 1969)

Visuals: On a blue sky background, a red snow-capped mountain is seen peaking out of the clouds below. 24 stars encircle the mountain. Overlapping the mountain is the stacked words "A Paramount Picture".

Technique: A matte painting filmed by a cameraman.

Audio: The opening or closing theme of the film.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


11th Logo (October 8, 1975-December 12, 1986)

Visuals: First the same mountain landscape from the 1953 logo is shown. 22 white stars encircling the mountain fade in all at once, followed by the word "Paramount" on the mountain's peak (in a similar script font as the 1974 variant of the previous logo). The Gulf+Western byline (this time with each word stacked and set in News Gothic) and a registered trademark symbol also appear at the same time below it. The scene then crossfades to a navy blue version of the print logo (with the stars, script and byline still in white) on a light blue background.

Trivia: The design of this logo allowed the full animation to be used as a closing logo and on trailers instead of a still variant.

Variants:

  • The distance between the words and the mountain peak sometimes varies.
  • The size and the color tint of the logo may vary.
  • On films produced in 2.35:1 and some 1979-1986 films produced in 1.85:1, the stars appear further down the mountain than usual in the first half, and the "Paramount" script initially overlaps the mountain's peak; this usually does not affect the end product.
  • Certain films shot in 2.35:1 have the logo stretched horizontally.
  • Pre-1977 films shot in 16:9 have the navy blue portion of the final logo appear smaller than usual, with the "Paramount" script slightly smaller, and the stars and Gulf+Western byline drastically larger. This variant appears on Hustle, Leadbelly, The Last Tycoon, and Lifeguard. A less awkward version with resized text (but still keeping the smaller mountain) appears on films such as The Bad News Bears, Bugsy Malone, Lipstick, Won Ton Ton: The Dog Who Saved Hollywood, and Thieves.
  • Sometimes, this logo comes either with or without the registered trademark "®" symbol under the right side of the near-circle.
  • At the end of Up in Smoke, the logo cuts in from the end of the credits.
  • A variation of this logo was used as a bumper for trailers for upcoming films with the words "Coming From" above. However, trailers for Popeye, D.A.R.Y.L. and other films use the normal version instead.
    • The theatrical trailer for Reds has "In December" written in the middle of the logo in white.
  • On a 1985 promotional film for the studio, a circle of stars is seen and the logo is revealed, but is completely white.
  • On current prints of Ace High and Murder on the Orient Express (both plastering the 1953 logo), only the first half of the logo is seen. On the former film, it jarringly cuts into the opening sequence.
  • On some French releases, the mountain is flatter than usual, and the "Paramount" script, which is now in the center of the circle, looks the same as it did in the 1970 variant of the 1953 logo. The Gulf+Western byline is also in a taller font, and there are 29 stars around the mountain instead of 22.
  • An open matte version of this logo exists, which is seen on the 35mm uncropped film scan prints of films, such as Saturday Night Fever, Starting Over, Escape from Alcatraz, Airplane!, Flashdance, Trading Places, Beverly Hills Cop, Footloose and Young Sherlock Holmes.
  • On the 2006 video game version of The Warriors, the logo has the 1995 Viacom byline.
  • On a 1991 BBC 2 airing of Pretty in Pink, the logo does not fade to the print mountain.
  • On a LWT airing of Trading Places from December 21, 1986, the logo fades into the 1986 LWT endcap.

Technique: The mountain segment is a painting, with the cloud backdrop being moved behind the mountain via motion-control. Fading effects are used for the stars, text and the transition to the print logo, all of which are done on cels.

Audio: None or the film's opening/closing theme.

Audio Variants:

  • 1976-1985: In some cases, a new orchestral fanfare ending with an electric guitar chord was used for the "Coming From" variant on trailers for films like Islands in the Stream, Saturday Night Fever, Foul Play, and Airplane!. A few films such as Starting Over also had this fanfare at the beginning. This theme was composed by Lalo Schifrin.
  • On Won Ton Ton, the Dog Who Saved Hollywood, an orchestral rendition of the Paramount on Parade theme, arranged by Neal Hefti, was used.
  • Pre-1998 prints of Grease feature a theme which seems to be a horn re-orchestration of the intro to "Love Is a Many-Splendored Thing" or the 1976 Paramount Television fanfare. The Grease 40th Anniversary DVD/Blu-ray release and a recent Netflix print both restore the horn theme.
  • On the 1985 promo variant, a male announcer says, "In 1985, Paramount has a whole new attitude."
Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


12th Logo (December 12, 1986-February 15, 2002)

Visuals: It starts with a shot of a model of the mountain from before, with a CGI lake in front of it and a light blue/yellow gradient sky behind it. The camera slowly zooms towards the mountain as 22 silver CGI stars fly from the left side of the screen and encircle the mountain. While this happens, the sky slowly changes to a blue/red gradient as the landscape becomes slightly darker. When the last star takes its place, the "Paramount" script, redone with a shiny silver finish, fades in on the peak of the mountain, along with a registered trademark symbol ("®"). One of the three bylines (as described below) fade in near the base of the mountain.

Alternate Descriptive Video Descriptions:

  • 1986-1987: A triangular mountain peak draped with snow. Five-pointed stars form a ring around it. A logo appears. Paramount: 75th Anniversary, A Gulf + Western Company.
  • 1988-1989: A triangular mountain peak draped with snow. Five-pointed stars form a ring around it. A logo appears. Paramount: A Gulf + Western Company.
  • 1989-1995: A triangular mountain peak draped with snow. Five-pointed stars form a ring around it. A logo appears. Paramount: A Paramount Communications Company.
  • 1995-2002: A triangular mountain peak draped with snow. Five-pointed stars form a ring around it. A logo appears. Paramount: A Viacom Company.

Trivia: Paramount used a painting commissioned for its 75th anniversary from Italian artist Dario Campanile as a basis for this logo, which can be seen here.

Bylines:

  • December 12, 1986-August 30, 1989: "A Gulf + Western Company" (in Helvetica Bold) fades in with the Paramount script (in the prototype version, the byline is set in Helvetica Bold Condensed).
  • September 22, 1989-January 13, 1995: "A Paramount Communications Company" (in Century Oldstyle, with a line above it) fades in. For its first year, the byline faded in with the Paramount script like the Gulf+Western version, and was colored gold. On video releases from the era, the color scheme of the logo is more washed out than normal.
  • February 17, 1995-February 15, 2002: "A VIACOM COMPANY" (in the 1990 logo'd font, with a line above it) fades in.
  • One variant, used on the trailer for Mission: Impossible II and international releases, has no byline whatsoever (see below).

Variants:

  • December 12, 1986-December 18, 1987: For the logo's first two years, the words "75th Anniversary" appear between the "Paramount" script and Gulf + Western byline. "75th" is in silver, with "75" bigger and "th" smaller, and "Anniversary" is in gold. Also, a trademark ("™") symbol is used instead of a registered trademark ("®") symbol.
    • On films such as The Golden Child and Hot Pursuit (the former being one of the first films to use this logo, while the latter has the normal music), a different 75th Anniversary disclaimer appears, the Paramount script is slightly smaller, and the Gulf+Western byline is also set in Helvetica Bold Condensed.
    • A second prototype variant also exists, where the Paramount script is still slightly small, but contains elements of the official variant, including the refined 75th Anniversary disclaimer. This can be found on the original VHS releases of Critical Condition, although later releases use the official variant instead. It was also spotted on a March 1987 promotional reel as well.
  • February 5, 1988-February 2, 1990: The "75th Anniversary" disclaimer is removed and for the 1988 variant, the Gulf+Western byline is also shifted slightly up a bit.
  • March 2, 1990-March 12, 1993: The "Paramount" script has a stronger drop shadow, and the stars and some of the blue clouds have been recomposited.
    • Some films with this variant have a vignette effect on both sides of the screen.
  • May 21, 1993-January 13, 1995: The stars and "Paramount" script have been slightly repositioned, and the Paramount Communications byline has a stronger drop shadow. Also, some of the blue clouds have been made slightly darker.
    • An early version of the Viacom byline variant exists, which has the byline slightly bigger and off-center. The clouds also stop moving once it fades in, likely because this variant reuses footage from this variant. This can be found on the first films that used the Viacom byline variant (The Brady Bunch Movie and Losing Isaiah).
  • March 31, 1995-July 16, 1999, April 7, 2000: Some of the blue clouds are now more transparent. Also, the drop shadow under the "Paramount" script has been adjusted.
  • June 30, 1999-February 15, 2002: The logo has been partially updated with newer animation. The stars are now more three-dimensional, shinier, and have a motion blur effect, and can briefly be seen reflected in the lake in front of the mountain. The "Paramount" script and Viacom byline now shine as well. The mountain also now turns dark, and the cloud background is slightly enhanced. Also, the registered trademark symbol now fades in at the same time as the byline.
    • On films shot in 2.39:1 aspect ratio (such films include Bringing Out the Dead, Superstar, Sleepy Hollow, The Talented Mr. Ripley, Wonder Boys, Mission: Impossible II, Shaft (2000), Bless the Child, What Women Want, Down to Earth, Enemy at the Gates, Along Came a Spider, Lara Croft: Tomb Raider, The Score, Rat Race, Zoolander, Jimmy Neutron: Boy Genius, Vanilla Sky, and Orange County), the logo starts with a still shot of the mountain before animating normally (much like its home video counterpart). Also, the stars, text and byline are somewhat smaller than in the normal 16:9 variant in order to match the aspect ratio (this is retained on fullscreen/open matte prints).
    • A videotaped version of the 1999 variant exists, in which the mountain does not turn dark. This can be found on some Paramount VHS trailers from 2000 to 2002, and on Paramount's "Now in Theaters" bumper from 2000 to 2002, although the variant in its entirety hasn't been seen yet.
    • A prototype variant with a more 2D look also exists, which can be seen on a trailer for Star Trek: Insurrection, as well as on the teaser trailer for South Park: Bigger, Longer, and Uncut.
    • On Double Jeopardy, the "®" symbol fades in with the Paramount script.
    • On Runaway Bride and Wonder Boys, the "®" symbol and Viacom byline fade in with the Paramount script.
  • On CIC Video's The Paramount Movie Show segments, VHS trailers for Chinatown and A Place in the Sun, theatrical trailers for I.Q., The Brady Bunch Movie, Star Trek: Generations, and Braveheart, a TV spot for Milk Money, the teaser trailer for The Indian in the Cupboard, and the second trailer for Forrest Gump, the logo is bylineless.
  • On the 1991 trailer tape from CIC Video, the CIC Video logo morphs into the mountain as seen in the start of the logo, and it animates as usual, but with a smaller Paramount Communications byline. The 1990 variant of the 1986 logo then morphs into the 1971 variant of the 1963 Universal logo. This can only be found on some Latin American VHS releases as the beginning of a short promo to commemorative 1,000,000 copies of CIC videotapes sold.
  • On a Brazillian TV Spot for Clear and Present Danger, "Distribuido por United International Pictures" appears below the logo.
    • On later TV spots, the byline has a drop shadow added to it
  • On bumpers for the Brazillian channel Telecine, the Viacom byline is replaced with a cheaper one in the Eagle font.

Closing Variants:

  • At the end of movies, mostly earlier ones, the logo appears as a still image. This version is also seen on syndicated airings of Death Wish 4: The Crackdown before the Cannon logo.
  • At the end of most later movies, the finished product is seen, with the clouds gliding.
  • Despite replacing the 1995 variant as an opening logo, the 1999 variant was seldom used as a closing logo, with most films released from 1999 to 2002 instead using the 1995 logo at the end. Some exceptions include the domestic releases of South Park: Bigger, Longer, and Uncut and The Talented Mr. Ripley (which were released by Warner Bros. and Miramax Films internationally, respectively), early-2022 Paramount+ prints of Star Trek: Insurrection, Mission: Impossible II, Shaft (2000), Lara Croft: Tomb Raider, and The Score, the 2022 Blu-ray and digital releases of Jimmy Neutron: Boy Genius, and 2017 Blu-ray releases of Sleepy Hollow, Enemy at the Gates, Along Came a Spider, Rat Race, Zoolander, Orange County, and Crossroads.
  • On Mission: Impossible II and The Score, the logo fades in without the Viacom byline, which fades in after about a second.
  • A zoomed-in still variant of the 1988 version of the 1986 logo also exists, which can be found on Star Trek V: The Final Frontier (1989). This may be due to the size of TVs back then, with most CRTs at the time only being around 13 - 20 inches in screen size.
    • This variant was also seen at the end of a UK airing of The Presidio on BBC1 from February 14, 1995.

Technique: A mixture of CGI and live-action, designed and composited by Jay Jacoby of Studio Productions (now Flip Your Lid Animation). The CGI stars were created by David Sieg at Omnibus/Abel on a III Foonly F1 computer, and the mountain scenery was a physical model created and filmed by Apogee, Inc.

Audio: None or the film's opening theme.

Audio Variants:

  • Sometimes, a reworked version of the 1976 fanfare (which debuted on Hot Pursuit, released on May 8, 1987) is used, with synthesized chimes added to the beginning, as well as additional instruments. This was primarily used on select films from 1987-1998, including Crocodile Dundee II, Black Rain, and Wayne's World.
    • The films with the 1976 fanfare that used the 75th Anniversary variants also have the synth chimes fade out when the music begins.
    • On Event Horizon, a rearranged, slower and more "powerful" version of the 1976 fanfare, composed by Michael Kamen, is heard, with the final note held out.
    • On the 1998 reissue of Grease, the 1988 fanfare is given a more "powerful" remix with louder cymbals.
  • On Campus Man, a different fanfare composed by James Newton Howard plays.
  • On Shirley Valentine, a different theme composed by Willy Russell plays.
  • On Stepping Out, a different fanfare composed by Peter Matz plays.
  • On The Naked Gun 33 1/3: The Final Insult, a different fanfare composed by Ira Newborn plays.
  • On Harriet the Spy, some soft-sounded chimes sampled from Mrs. W's garden can be heard faintly.
  • On Snow Day, wind from a snowstorm is heard throughout the logo.
  • On a Spanish TV airing of Titanic, the 1994 20th Century Fox fanfare is heard over the Viacom byline version of the 1986 logo, due to the airing using an international Spanish audio track.
  • On the Australian DVD release and a French print of The Next Best Thing, the Lakeshore Entertainment theme is heard over the Viacom byline version of the 1986 logo, due to an editing error where the order of the logos are reversed but the audio isn't.
  • On the UK Second Sight Blu-ray release of Creepshow, the NTSC-pitched 1994 Warner Bros. Television fanfare plays over the ending version of the Viacom byline version of the 1986 logo.
  • On European TV airings of Braddock: Missing in Action III, the 1995 lion roar from the 1986 MGM logo is heard over the Viacom byline version of the 1986 logo, likely due to those airings using a Paramount-owned TV print with audio from an MGM-owned master.
  • On a Russian dub of The Delta Force, the first half of the 1995 MGM roar is also heard over the Viacom byline version of the 1986 logo.
  • On the Icon UK DVD release of What Women Want, the thunderclap from the 1994 Icon Productions logo is heard, due to an audio swapping error (the DVD release uses the pitched-up U.S. audio master, as Paramount held the U.S. rights to the movie while Icon held internationally).
Availability

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Availability

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Availability

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Availability

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Availability

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Availability

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13th Logo (January 27, 1998-May 22, 2003)

Visuals: Over a cloudy sunset background is a different CGI rendition of the famed Paramountain; it's covered with snow and ice, with the Paramount script and stars already formed on top of it, albeit without a byline. The camera slowly zooms in and rotates around the logo, showing the viewer the back of the mountain as a lens flare flashes.

Trivia:

  • This logo was originally used for the "Behind the Mountain" slate of then-upcoming feature films at the ShoWest (now known as CinemaCon) industry convention.[1]
  • The logo was a Telly Awards finalist for "Program Opening". [2]

Variants:

  • On the trailer for Mission: Impossible 2, the logo is cropped to scope and sped-up.
  • On trailers and TV spots for Lara Croft: Tomb Raider, the camera quickly rotates from the left side of the mountain to show the logo, where the 1995 Viacom byline from the previous logo fades in. A reverse variation of this exists on the teaser trailer for Lara Croft: Tomb Raider - The Cradle of Life.
  • On a demo reel for Helium Productions, the logo is cropped to 16:9. Also, the coloring of the stars and the Paramount script are more closer to the 1986 logo, due to the darker tint.

Technique: CGI designed by Juan Delcan, executive produced by Marty Wall and produced by Kevin Atarari at Pittard Sullivan. The logo was animated by Helium Productions, where John Schaefer was the producer and the art director, as well as sharing technical director roles with Miles Vignol.

Audio: The theme used in the promotion (trailer or TV spot), or in the case of Paramount's "Millennium Collection" video trailer, a majestic orchestral fanfare ("The Crimson Gump" from the score of Forrest Gump, composed by Alan Silvestri) is heard throughout as Jim Cummings announces:

  • Early 1998: "In celebration of the end of one millennium and the dawn of another, Paramount Pictures is preparing to bring to movie lovers everywhere a collection of films that symbolize the best in its movie-making history..."
  • 1998-1999: "...In celebration of the end of one century and the dawn of another...Paramount Pictures is proud to present a collection of films that symbolize the best in its movie-making history..."
Availability

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14th Logo (March 1, 2002-May 16, 2012)

Prototype 90th Anniversary variant
Prototype 90th Anniversary open matte variant
Revised 90th Anniversary variant
Revised 90th Anniversary open matte variant
2003 Viacom byline variant
Mean Girls variant
Open matte variant
The Longest Yard variant
2010 Viacom byline variant
Closing variant
2006 distribution variant
2010 distribution variant

Visuals: On a starry night background, the camera pans down into a shot above a set of clouds. As the camera slowly zooms backwards, a few cometoid objects fly down and reveal themselves as the trademark Paramount stars that zoom past the camera. The familiar "Paramount" script (with a gold border) zooms out, revealing it to be a reflection (which fades to white) the entire time as a total of 22 stars shoot past the script and encircle the mountain, which is now more realistic in appearance, on a dusk background. The script continues to zoom out before taking its place at the peak of the mountain. The Viacom byline (once again, with a line above) then fades in below the logo.

Alternate Descriptive Video Transcriptions:

  • 2002: Flying stars emerge from a bluish-purple sky. The stars circle around the mountain as a logo appears above. Paramount. 90th Anniversary. A Viacom Company.
  • 2003-2011: Flying stars emerge from a bluish-purple sky. The stars circle around the mountain as a logo appears above. Paramount. A Viacom Company.

Bylines:

  • March 1, 2002-March 26, 2010: "A VIACOM COMPANY" in the font of its 1990 logo. This version last appeared on She's Out Of My League, the 2012 Brazilian animated film Peixonauta: Agente Secreto da O.S.T.R.A., the 2015 Spanish animated film Capture the Flag (for the full animation variant) and the 2011 DreamWorks Animation film Kung Fu Panda 2 (for the closing and distribution variants).
  • April 26, 2010-May 16, 2012: "A VIaCOM COMPANY" in its 2006 font. This version first appeared on Iron Man 2 and last appeared at the end of The Dictator.

Variants:

  • March 1, 2002-March 18, 2003: For the logo's first year, the gold words "90TH ANNIVERSARY", with "90" bigger, "TH" smaller and on the top right of "90", and "ANNIVERSARY" below, fade in with the Viacom byline, under the peak of the mountain. Again, a trademark symbol ("™") is used in place of the registered trademark symbol ("®") in this variation.
    • On earlier films released with the 90th Anniversary variant (such as Hey Arnold!: The Movie, Serving Sara, and Changing Lanes), the logo's general color scheme is brighter and more cartoonish. The stars have a stronger motion blur effect and are darker/sleeker in the final shot, but one star is missing from the first half of the logo, and the stars in the final shot are somewhat off-center from the rest of the mountain. There is also an error during the portion where the script zooms back, in which some of the stars seem to jump out of the reflection of the text. The clouds in the sky and around the mountain also appear less realistic than in the later version, and the sky background in the second half appears to be stretched vertically (however, on We Were Soldiers, which was the first film to use the 90th Anniversary logo, the sky background is more or less unaltered). Also, the trademark symbol is yellow instead of white.
    • The 90th Anniversary variant was reanimated to look more natural starting with The Sum of All Fears (the only film that didn't use the revised variant was The Hours, which used the earlier version), with the color of the trademark symbol being changed to white. The version used on that film would later become the regular logo without the 90th Anniversary tag, which was introduced the following year.
    • On We Were Soldiers and The Four Feathers, the 90th Anniversary variant fades in after the camera pans down from the sky.
    • A still version of the 90th Anniversary logo exists, in which the stars and Paramount script are spaced slightly further from the mountain, and the "90" text is shinier. This appears on the video game version of The Sum of All Fears, as well as the Australian DVD release of Blue's Clues: Get to Know Joe (albeit without the "90th Anniversary" text). It also appears on the cover of the 2002 compilation album Paramount Pictures' 90th Anniversary: Memorable Scores.
  • A still version of the logo also exists, which appears on international prints of Sleuth.
  • A variant is used at the end of every trailer for Paramount's films on online stores such as iTunes, the PlayStation Store, and the Xbox Store. A still version of the Paramount logo appears with the words "Now Available from Paramount" above and a copyright stamp below it. It has also been seen zoomed in (so the copyright and the "now available" text is not seen) and on the trailer for Airplane!, where the logo plasters the 1975 trailer version of the logo (keeping the music). This also appears on old DreamWorks movie trailers.
  • A short version exists that starts when the stars fall from the sky. This mainly appears on VHS releases.
  • On video releases from the company, the logo is videotaped and often in open matte.
  • Starting with Iron Man 2, the logo was enhanced once more with shinier text and sleeker stars that jump out of the reflection of the sky, and the Viacom byline is switched to its 2006 font. There is a noticeable rendering error in this variant where the stars from the first half of the logo are briefly visible behind the "Paramount" script as it zooms out where it should normally obscure them (the deleted alternate opening of the film uses the original variant).
    • This variant was possibly done to accommodate for stereoscopic 3D films, since the first overall appearance of this variant was technically in the 2007 film Beowulf, albeit with the byline being in the 1990 font and with a part of the footage being sped up. The international version of the film used the 3D Warner Bros. Pictures logo used on IMAX documentaries of the time, which plays normally.
  • On fullscreen DVD releases of Paramount movies shot in 2.39:1, the logo is incredibly zoomed in, since it is in the 4:3 ratio. On matted films, it is either zoomed in halfway or in open matte.
  • An open-matte version exists, which is seen on some uncropped 35mm film scans of films, four examples being Mean Girls, The SpongeBob SquarePants Movie, Charlotte's Web (2006), and Indiana Jones and the Kingdom of the Crystal Skull.
  • At the end of 35mm uncropped film scan prints of Bee Movie (2007), the logo's 1.85:1 format is pillarboxed, even though the film is in 1.14:1 open matte.

Closing Variants:

  • Only the finished product of the logo, with the only animation being the clouds in the background, and it is also basically an extended and silent version of its pre-2006 television counterpart.
  • On The Eye and Indiana Jones and the Kingdom of the Crystal Skull (both 2008), the logo is completely still.
  • 2006-October 28, 2011: When distributing films from another company, the spaced-out words "DISTRIBUTED BY", in white, are seen above the logo with the Viacom byline and the line. Usually seen at the end of DreamWorks Pictures (however, some films will say "DISTRIBUTED BY DREAMWORKS/PARAMOUNT DISTRIBUTION") and DreamWorks Animation films beginning in late 2006. Also appeared at the end of Iron Man. On DreamWorks Animation films, this version is completely still, whereas on all other films using this version, the clouds in the background still animate.
    • On Shrek the Third and Bee Movie (both 2007), the text "DISTRIBUTED BY" is spaced-out farther.
    • The "DISTRIBUTED BY" text was updated along with the Viacom byline starting in 2010.
  • On Paranormal Activity 3, the closing logo cuts in and out instead of fading in and out.

Technique: CGI directed by Bruce Schluter at Kaleidoscope Films and animated by BUF Compagnie[3], believed to have been done on one of BUF's 75 Silicon Graphics O2 units. The 2010 version was animated by PIC Collective.

Audio: None.

Audio Variants:

  • In some cases, it uses only the opening theme of the film.
  • On Mean Girls, the 1988 fanfare is heard.
  • On the The Longest Yard (2005), a different fanfare composed by Teddy Castellucci plays.
  • On an AMC airing of Rambo III, the logo has a low-pitched version of the Carolco Pictures music, likely due to a plaster error.
  • On Twisted, wind is audible throughout the logo.
  • On Jackass Number Two and Jackass 2.5, a loud jet sound is heard along with wind when the stars fly down, followed by whooshes when the stars pass by the screen, then a final whoosh sound when the Viacom byline fades in.
  • On a French Paramount Channel airing of Assassination, the 1984 Cannon Films theme plays over the logo.
Availability

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Availability

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15th Logo (December 16, 2011-)

100 Years variant
Alternate fanfare (Mission: Impossible - Ghost Protocol)
Viacom
ViacomCBS
Es ist nur eine Phase, Hase (It's Just a Phase, Honey) variant
Bylineless
2024 variant with 13 stars
2024 variant with 22 stars
Skydance

Visuals: On a dark cloudy background, several stars fly towards the camera, a mirrored reference to the previous logo. As the third star flies towards the camera, the camera follows it and pans upward to reveal that it was a reflection of a lake (another reference to the previous logo). The camera follows two of the stars as they skim the lake, and a total of 22 stars fly over a forest, line up and encircle the mountain ahead. Then, the "Paramount" script, this time in black, zooms out to take its place on the mountain, which is situated on a cloudy sunset landscape. The parent company byline (with a line above) then fades in below the logo.

Alternate Descriptive Video Transcriptions:

  • 2011-2012: Flying stars skim across a lake towards a distinctive pyramid-like mountain with a snow covered peak, the stars form an arch over the mountain. Paramount. 100 Years. A Viacom Company.
  • 2013-2019: Flying stars skim across a lake towards a distinctive pyramid-like mountain with a snow covered peak, the stars form an arch over the mountain. Paramount. A Viacom Company.
  • 2020-2022: Flying stars skim across a lake towards a distinctive pyramid-like mountain with a snow covered peak, the stars form an arch over the mountain. Paramount. A ViacomCBS Company.
  • 2022-2025: Flying stars skim across a lake towards a distinctive pyramid-like mountain with a snow covered peak, the stars form an arch over the mountain. Paramount.
  • 2025-: Flying stars skim across a lake towards a distinctive pyramid-like mountain with a snow covered peak, the stars form an arch over the mountain. Paramount. A Skydance Corporation.

Bylines:

  • December 16, 2011-January 31, 2020: "A VIaCOM COMPANY" (set in the 2006 Viacom font).
  • January 10, 2020-June 22, 2023: "A ViacomCBS Company" (set in Gotham Bold).
    • October 29, 2021-March 29, 2022: Same as before, except it's set in ViacomCBS Raisonné.
  • March 25, 2022-October 10, 2025: Bylineless. The 2022 version would mark the first time since 1968 that the logo has been bylineless.
  • October 10, 2025-: "A SKYDANCE CORPORATION" (set in Minion 3 Medium), with a darker gradient and a drop shadow behind the text, and much larger than the previous bylines.

Variants:

  • December 16, 2011-December 21, 2012: For the logo's first two years, a bright light shines to reveal the text "100 Years", with "100" bigger and "Years" smaller, before a smaller Viacom byline fades in underneath. The lens flare is also different, which can also be seen in the Paramount Players logo.
  • On Daddy's Home 2, the byline fades in earlier than usual when the "Paramount" script zooms back. This was also seen on trailers and TV spots for some films (except from 2022 to 2025).
  • An open-matte version exists.
  • A version with a French byline, reading "UNE SOCIÉTÉ VIaCOM", also exists. This was only used as a corporate variant.
  • A version of this logo exists, where some of the stars have a lighter color, the "Paramount" script is darker, and some of the clouds behind the mountain are not visible. This variant is also always used for the opening version of the bylineless and Skydance byline variants and the 2024 enhanced version.
  • A version of the aforementioned variant also exists for the 100 Years version of this logo, where the Viacom byline is shifted upwards.
  • Sometimes, the logo is cut down to its last few seconds, which was also seen on short films, and trailers and TV spots for certain films.
  • At the end of the trailer for the 2015 re-release of Bug (1975), the 2013 variant is used, albeit with the copyright notice reading "TM, ® & © 2015 Paramount Pictures. All Rights Reserved.", which appears below the Viacom byline.
  • On some movies, the logo has a more bluish sky and brighter clouds.
  • A B&W version of this logo exists, which is seen on newer prints of older films now owned by Paramount.
  • On YouTube advertisements from the side of a video (done after a video ad), the logo appears bylineless and has a dark blue/black gradient on the sides.
  • A still open matte version of the 100 Years variant also exists, which was spotted when the Paramount Movies app on Xbox 360 is launched. A print version of this logo was also seen at the Xbox One reveal event on May 21, 2013.
  • Similarly, a version with the 100 Years print logo in silver on a steel background with "100 Years of Movie Magic" below it is seen as the splash screen on the Paramount100 app, exclusively on iPad.
  • In a similar fashion to the 1999 enhancement of the 1986 logo, a promo released in 2024 features a partially updated version of the logo, with a new set of 13 stars instead of 22 and the "Paramount" script updated to match the script designed by Ian Brignell (who also designed Paramount's bespoke typeface, Paramount Script) introduced in 2017, alongside the camera angle being slightly changed. A slightly modified version of this variant was first seen on a promo for Paramount+, albeit with a plus sign added to fit the service's name. This later appeared with the Skydance byline on the trailer to Jack Ryan: Ghost War.
    • The same variant with 22 stars is also seen on YouTooCanWoo's website. However, neither of these variations appeared on any of the company's films.

Closing Variants:

  • The ending result of the opening logo, which either fades in and out or, on most later films, cuts in and out.
  • Sometimes, "DISTRIBUTED BY" appears above, set in the same fonts as the Viacom and ViacomCBS bylines. This is mainly seen at the end of DreamWorks Animation films from 2012 and three Mission: Impossible films: Ghost Protocol, Rogue Nation and Fallout, and has been retired in 2022.
  • At the end of Mission: Impossible – The Final Reckoning (which uses the long version of the logo in the beginning), a shortened version of the logo is used instead with the movie's ending theme playing over it.
  • Sometimes, the logo is in full white, bylineless and in-credit along with the other logos, which is only seen at the end of The Little Prince and Tad, the Lost Explorer and the Emerald Tablet.

Technique: CGI by Devastudios, animated using Terragen from Planetside Software and Autodesk Maya. Here is a behind-the-scenes look at the many layers of rendering that were required for the "100 Years" version of this logo.

Audio: A light bell and string piece which rises in intensity to become more majestic and orchestral, with the final note also using a brief choir. This was composed and conducted by Michael Giacchino and recorded at the Newman Scoring Stage at the Fox Studio Lot.

Audio Variants:

  • Sometimes, there would be no music, the opening theme of the movie, or a different fanfare.
  • An alternate version of the fanfare also exists with some slight changes, in the note of the orchestration, making it sound more powerful. This version is only heard on Mission: Impossible: Ghost Protocol, which is the first movie to use this logo. An unused alternate version is also heard on the OST of its debut film that features a very different, more sweeping, and even more powerful orchestration. This can be heard on that said film's complete score soundtrack, which is unlisted in the album, as with the other versions, here.
  • Sometimes, the whooshes are also added to the logo over either the fanfare or the opening theme of the movie when the stars and the text fly by.
    • On the 2022 German film Es ist nur eine Phase, Hase (It's Just a Phase, Honey), the logo is accompanied by different sound effects, such as whooshes and water rippling when the stars skim on the lake. When the script reaches its position, a faint metallic banging sound is heard.
  • None for the closing variant. Sometimes, the closing theme of the movie would be used instead.
  • At the end of a Starz print of Hero and the Terror, a Cannon film, the 1986 Viacom jingle plays over the end variant of this logo, due to a plastering error.
    • However, the rest of the prints have the logo silent.
  • A shorter synth-based rendition of the fanfare, arranged by YouTooCanWoo, who also did the mnemonic for Paramount+ also exists, which can be found on YooTooCanWoo's website. The last note is also replaced by four additional notes.
Availability

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In-Credit Logos

1st Logo (September 1, 1914-April 27, 1919)

Visuals: The 1914 print logo is used during the credits of the film, where the print logo is at the bottom of the screen with the film's text in the center.

Variants:

  • A title card variant exists, where the print logo is at the bottom of the screen with the film's information on the center of the screen. On the top of the screen is a byline.
  • A closing variant exists, where the print logo is at the bottom of the screen with "A Paramount Picture" overlapping over it. Below is the copyright notice reading "COPYRIGHTED [YEAR] BY FAMOUS PLAYERS-LASKY CORPORATION". At the center of the screen is "The End". At the top of the screen is a rectangular box with "A FAMOUS PLAYERS-LASKY PRODUCTION" inside.
  • A blue toned version of this also exists.
  • On films such as The Bargain and The Italian, the print logo appears on the lower-left corner of the screen. On the top of the screen is the title of the film with the line underneath it. In the center is the film's text. Next to the logo is the film's chapter and a line below. Below the line is "PARAMOUNT PICTURES CORPORATION".

Technique: A painting filmed by a cameraman.

Audio: None.

Availability

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2nd Logo (January 29, 1917-July 2, 1927)

Visuals: One of the following bylines is at the top of the screen:

  • "ADOLPH ZUKOR PRESENTS" (films produced on the East Coast).
  • "JESSE L. LASKY PRESENTS" (films produced on the West Coast).
  • "ADOLPH ZUKOR AND JESSE L. LASKY PRESENT" (films produced on both coasts).
  • "JOSEPH M. SCHENCK PRESENTS" (for Buster Keaton shorts).

Below is the title of the film and more info. Somewhere on the screen, there is a print logo consisting of a snow-capped mountain poking out of a cloud at the bottom, surrounded by a ring of 24 stars. There is stacked text overlapping the mountain reading:

A
Paramount
Picture

At the bottom of the screen is a box with two Paramount pseudo-logos on either side. Each has a ring of stars inside a ring, both of which read "Paramount Pictures". At the top of the box is a copyright stamp. Inside the box are the words "FAMOUS PLAYERS-LASKY CORPORATION". Below that are the words "ADOLPH ZUKOR, President" (with "President" in a script font) in a slightly smaller font. Below that are the words "NEW YORK CITY". Below the box is the text "ALL RIGHTS RESERVED" in a large font.

Variants:

  • On Mrs. Wiggs of the Cabbage Patch, the box is replaced with the "A Paramount Picture" logo with the print logo on the right with the words "FAMOUS PLAYERS-LASKY CORPORATION" on the top of the screen.
  • On Peter Pan (1924), the "TRADE MARK" notices are below each Paramount pseudo-logo.
  • Starting with the release of You Never Know Women in 1926, the "Paramount Pictures" pseudo-logos on either side of the box are removed.
    • On Old Ironsides, there is a copyright stamp on the upper half of the box.
  • On Buster Keaton shorts, the print logo appears below, with copyright notices on either side of the logo.
  • On the opening of Manhandled (1924), the two Paramount pseudo-logos are split, containing the boxes under each pseudo-logo.
  • On the openings of Grass, Stage Struck, Moana, Dancing Mothers, It's the Old Army Game, Nell Gwyn, Fine Manners, and So's Your Old Man, the credits are seen, with the print logo at the bottom shown between the two words (similarly to the closing titles).
    • On some films, such as The Show-Off (1926), the words "A Paramount Picture" appear below the credits, with the two small pseudo-logos between the copyright stamp shown below the title.
  • During the logo's early years, there are the words "A Paramount Picture" with a copyright stamp below, all above the box. There is the Paramount Pictures logo on the left and right sides of it with "TRADE MARK" notices on either side above each pseudo-logo. Inside the box, there are the words "FAMOUS PLAYERS-LASKY CORPORATION" in a large font (with the word "BY" above the "L" in "LASKY"). Below that are the words "ADOLPH ZUKOR Pres. JESSE L. LASKY Producer CECIL B. DEMILLE Director General", and below that are the words "NEW YORK".
    • A 1.66:1 aspect ratio version of the logo exists, which is seen on Forbidden Fruit.
    • Starting with the release of The Sheik in 1921, the words "ALL RIGHTS RESERVED" appear below the box.
    • Earlier films until 1920 would have a copyright stamp for Famous Players-Lasky Corporation.
    • Starting with the release of Blood and Sand in 1922, the word "BY" was removed, and "ADOLPH ZUKOR Pres. JESSE L. LASKY Producer CECIL B. DEMILLE Director General" was changed to "ADOLPH ZUKOR, President". Also, the text "NEW YORK" was changed to "NEW YORK CITY".
    • Some films do not have "TRADE MARK".
  • Closing Titles:
    • 1st Closing Title: There is the text "THE END" on the center. On the top of the screen is the rectangular box that contains the title of the film with two Paramount pseudo-logos on either side. At the bottom of the screen is the Jesse L. Lasky Feature Play Company logo with a copyright stamp below it.
    • 2nd Closing Title: On Buster Keaton shorts, the title of the film is at the top of the screen. Inside the frame, there are the words "THE END". At the bottom of the screen is "Paramount-Arbuckle Comedy" inside the rectangular box.
    • 3rd Closing Title: There is a box from the opening logo at the bottom of the screen during the early variant, with a drawing line with the title of the film at the top of the screen, and the words "The End" at the center.
    • 4th Closing Title: There are the words "The End" or "THE END", with the title of the film above. There is a logo inside a rectangular box with the text "A Paramount Picture" above the box.
    • 5th Closing Title: Same as before, but there are the words "THE END" on the screen. At the top of the screen is the title of the film. Below the "THE END" text is the opening logo. On The Covered Wagon (1923), this variant appears superimposed on a marble-like background.

Technique: A painting filmed by a cameraman.

Audio: The opening or closing theme of the film.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


3rd Logo (December 15, 1939-October 23, 1968)

Visuals: On the title card of the film, the 1917 Paramount print logo is seen below, flanked by "ALL RIGHTS" to the left and "RESERVED" to the right, with "COPYRIGHT XXXX BY PARAMOUNT PICTURES INC." above as well as "Paramount Pictures Inc." in the script font under it.

Variant: Early films to use this, such as Gulliver's Travels and The Mad Doctor, have the print logo inside a white box.

Technique: A painted cel card.

Audio: The opening theme of the film.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


4th Logo (December 20, 1968-)

Visuals: The 1967 Paramount print logo, a circle with a cut-out of a mountain and encircled by 22 stars, with "Paramount" cut-out above the mountain, is seen. The color and how it looks like varies from film to film.

Bylines:

  • 1968-1972: A Gulf+Western Company (arranged horizontally)
  • 1986: A Gulf+Western Company (stacked)
  • 1995-2017: A VIACOM COMPANY (in the 1990 Viacom font)

Variant: Early films to use this, such as The Italian Job and Skidoo, have the mountain inside a box.

Technique: A still printed cel, later a digital graphic.

Audio: The closing theme of the film.

Availability

For technical reasons we are unable to include this table here. To view a listing of where this identity can be found, click here.


Logo (2010)

Visuals: There is a close-up of the familiar Paramountain's left side. The camera zooms out to its familiar distance. The whole logo is set at daytime. As this occurs, the "Paramount" script, now silver, zooms out to take its place on the mountain, which is situated on a cloudy morning. The text "100TH ANNIVERSARY" moves below the script. 22 silver stars shoot past the script and encircle the mountain behind it.

Technique: CGI by Matt Hartle (Creative Director at Deva Studios) using Maya, along with Nuke for VFX compositing. It can be viewed here.

Audio: Unknown as it was never animated.

Edit Section

Bumper (April 13, 1994-)

Visuals: Over a black background is the text "This film has been modified from its original version. It has been formatted to fit this screen".

Trivia: This modified screen was also used by DreamWorks Home Entertainment around this time. It exists in a filmed variant and a videotaped variant. The latter has a smooth fade in and fade out. It also appeared on some Sony tapes (from 1994-95 and 2002-05), a few Fox DVDs, and newer Universal Pictures films when shown on airlines until around 2018.

Variants:

  • On the 1994 VHS releases of Addams Family Values (the first tape to use this screen), Searching for Bobby Fischer, Intersection, and The Naked Gun 33 1/3: The Final Insult, the text is in a bold, sans-serif typeface. A version with horizontally spaced-out text can be seen on the 1994 VHS release of Lassie and the original 1995 VHS release of Clear and Present Danger.
  • Beginning with the 1999 VHS release of South Park: Bigger, Longer & Uncut, many Paramount VHS tapes and DVDs have the text in a bolder, spaced-out Times New Roman font.
  • On the 2003 DVD release of Rugrats Go Wild, the above variant is stretched. The VHS release has the normal version.
  • On the 2000 VHS releases of Erin Brockovich, The Flintstones in Viva Rock Vegas, U-571, and The Adventures of Rocky & Bullwinkle, the screen is squeezed.
  • On Spanish VHS editions of Universal films, the text is translated into Spanish, in all-caps and a different font, and appears over a blue background.
  • On all French Canadian VHS releases, especially those after Malofilm Video stopped distributing Paramount titles, the text is translated into French.
  • On unrated DVDs and Blu-rays such as The 40-Year-Old Virgin, Knocked Up, American Gangster, and Forgetting Sarah Marshall (but on the latter format, it only appears if you select "Go to Extended Version" on the main menu and hit "Play"), the text reads "This film has been modified from its original version to include additional material not in the original release." in a bolded Arial font. This appears just before the films' unrated versions. On TV airings of How the Grinch Stole Christmas (2000), additional text reads "It has been formatted to fit the screen."
    • An early version appears on the 2000 DVD of Pitch Black, where the text is in Times New Roman, spaced across three lines, and fades in and out.
    • On the 2019 UHD of American Gangster, this text is in a different font.
  • On the last Paramount VHS tapes released between 2004-06, “...fit this screen.” is changed to “...fit your TV screen.”
  • A couple of the earliest MGM/UA DVDs have the text displayed in a different, bolder serif font.
  • On TV airings of Paramount and/or Paramount-distributed films since the early 2010s, as well as newer movies by various companies when shown as in-flight movies, the modified text is written in Lucida Sans. The text may be revised to mention editions for aspect ratio, content and/or time constraints.
  • On a 20th Television syndicated print of Black Widow (1987) as seen on WSFL The WB 39 in July 2001, the text is in a Bold Times New Roman font.
  • On PSP UMD Movie releases from Universal, the "It has been formatted to fit this screen" text was removed.
  • On BET and BET Her airings of Fences (2016), the text reads "This film is airing in its original format."

Technique: A still, digital graphic.

Audio: None.

Audio Variants: On audio description tapes with this format screen, a DVS narrator reads out the complete text. Examples are Rena Baskin on Apollo 13, Kria Sakakeeny on E.T. The Extra-Terrestrial, Pat Lince on Meet the Parents, Chloe Leamon on Shrek, and Miles Neff on Seabiscuit and Ray.

Availability:

  • Seen on fullscreen Paramount and (MCA/)Universal VHS releases from 1994 (with the standard variant first appearing on Paramount's VHS release of Wayne's World 2) until the format's end in late 2008, with the screener tape of Paramount's Ghost Town. It also appears on fullscreen DVD releases, such as The SpongeBob SquarePants Movie and Barnyard.
  • It also appeared on DreamWorks DVD releases formatted in fullscreen, as well as some VHS tapes.
  • It does not appear on the full-frame DVD releases of Dreamgirls, Norbit, and Blades of Glory, which use 20th Century Fox's modified screen instead, and the VHS release of Enemy at the Gates, which uses Sony's modified screen.
  • This also appeared on the 1995 VHS release of The Pagemaster and the 1997 VHS release of The Verdict, both from 20th Century Fox.
  • This was also used on colorized releases of black and white films from MCA/Universal.

References

  1. Helium Productions Demo Reel 1998 https://www.reddit.com/r/vintagecgi/comments/1owm0yx/comment/np0umsm/
  2. 1998 Awards, Helium Productions' website, archived on the Wayback Machine (April 22, 2001) https://web.archive.org/web/20010422124300/http://heliumproductions.com/Newsworthy_Awards_1998.html
  3. GRAPHICS 2002. Buf Compagnie, archived on the Wayback Machine (February 7, 2003) https://web.archive.org/web/20030613210951fw_/http://buf.com/COM/com2002.html/
Famous Players Film Company
Jesse L. Lasky Feature Play Company
Paramount Pictures
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