Hollywood Pictures

Hollywood Pictures was a film division of The Walt Disney Company that was established on February 1, 1989, initially to finance and distribute B-movies and smaller-budget films, and to create internal competition with the company's other adult-oriented label, Touchstone Pictures. The banner was also used for releasing titles by Cinergi Productions in the U.S. and select regions. After being dormant since 2001, the brand was reactivated five years later in an effort to produce genre-centric films such as horror, thriller, sci-fi, action, or films targeted to either youths, African-Americans, Latino-Americans, or females (in the same vein as Sony Pictures Entertainment's Screen Gems), in place of Dimension Films after Miramax founders Harvey and Bob Weinstein left Disney to form The Weinstein Company. However, after only three films, the label was discontinued again a year later. Today, Disney continues to control the films produced by the studio, with Hollywood existing in name only to hold their copyrights until 2025.

Contents
1st Logo (July 18, 1990-April 27, 2007)	2nd Logo (1993)

1st Logo (July 18, 1990-April 27, 2007)

ImagesVideos

Standard LogoTrailer VariationsBehind the Scenes

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  Just Visiting (2001): A dragon breathes out the logo.
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  Stay Alive (2006): A close-up of the sphinx shimmers in TV-style then disappears, then the full logo appears.

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Visuals: On a black background, a blue moon glows behind an object, as the glowing line increases to reveal the object as the famous Egyptian sphinx. The light dies down to a circle behind the logo, as three lines (resembling steps) fade in below the logo, and below them is the company name in blue.

Alternative Descriptive Video Transcription: In a logo, a disk of glowing blue light grows larger behind a golden sphinx. Words appear bellow it, Hollywood Pictures.

Trivia: According to a 1993 New York Times article, the sphinx is meant to represent "longevity and serenity".

Variants:

• An early variant of the logo exists, in which the box appears around the sphinx logo, with "HOLLYWOOD" above it and "PICTURES" below. This early variant is only seen on Arachnophobia and Taking Care of Business (but is absent from the latter film's U.S. demo VHS release).
• On some movies, such as Terminal Velocity, the logo looks worn out.

Technique: Cel animation by Lumeni Productions.

Audio: An orchestral fanfare composed by Danny Elfman.

Audio Variants:

• On some occasions, the logo is silent or the opening/closing theme of the film is heard.
• An alternate mix of this fanfare can be heard on most movies from the company released in 1992 and 1993.
• The 1991 Australian VHS release of Arachnophobia uses the home video variant of the fanfare.
• On the 2012 Mill Creek Entertainment DVD and Blu-ray releases of Gone Fishin', the 1985 Walt Disney Pictures theme can be heard, albeit muffled and quiet. This was due to the film originally being planned as a Disney release that switched to Hollywood later on.

Availability: This logo was seen on all of the company's releases starting with Arachnophobia and ending with The Invisible.

• It is also retained on the Australian Umbrella Entertainment releases of Super Mario Bros. (1993) on Blu-ray and 4K UHD Blu-ray, following the Pathé logo.

2nd Logo (1993)

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Visuals: On a black background, the stacked words "HOLLYWOOD PICTURES" in white fade in. Two red lines come in from opposite sides, settling in-between the words to form one thick line.

Trivia: This logo was made to fit in with its appearance on the Super Mario Bros. trailer, which utilized red lines and the same font for the names of the cast members.

Technique: 2D computer animation also by Lumeni Productions.

Audio: The music from the trailer (Snap!'s "The Power").

Audio Variant: On TV spots, an announcer (Don LaFontaine) is heard saying, "From Hollywood Pictures..."

Availability: This logo was seen on the theatrical trailer, as well as some TV spots for Super Mario Bros. (1993).

References

Hollywood Pictures

Touchstone Pictures Walt Disney Pictures 20th Century Studios Searchlight Pictures