Thorn EMI Video

From the Audiovisual Identity Database, the motion graphics museum

Thorn EMI Video was the home video division of multimedia and electronics company Thorn EMI  and was originally known until 1981 as EMI Videogram. The division was introduced to the US and Canada that same year as part of a larger home video and television enterprise subsidiary known as Thorn EMI Video Programming Enterprises. In late 1984, the parent company formed a joint venture with HBO, called Thorn EMI/HBO Video, which ultimately replaced the US and Canadian unit of this division and was later known as HBO/Cannon Video (when The Cannon Group acquired Thorn EMI Screen Entertainment and other entertainment holdings of Thorn EMI). Thorn EMI Video remained active internationally until 1986.

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1st Logo (November 15, 1981-March 1982)

Visuals: Over a blue (or dark blue) background is the 1979 Thorn EMI Screen Entertainment logo, only it is in black and white and there is also now a black box under "THORN EMI" that says "VIDEO".

Technique: A still graphic.

Audio: None.

Availability: This logo was most likely intended as a placeholder logo.

  • It can be found on the earliest Thorn EMI Video releases, such as their first fourteen releases (The Tubes Video, April Wine Live in London, I Am a Dancer, Can't Stop the Music, Times Square, Death on the Nile, The Cruel Sea, The Day the Earth Caught Fire, The Best of Benny Hill, Scars of Dracula, Sophia Loren: Her Own Story, S.O.S. Titanic, The Royal Wedding, and Queen: Greatest Flix), Heartland, and The Mirror Crack'd.
  • Prior to the debut of the second logo, Thorn EMI's releases in the UK usually did not use any logo at all (even under their prior name of EMI Videogram) and just started with the opening credits or scenes of the film instead.

2nd Logo (June 1, 1982-May 15, 1985 [USA]/1986 [international])


Visuals: Over a black background, a blue circle of light zooms up into the screen, spins around, and turns into a rainbow. It then splits into two light circles, which spin and shrink into a shape that looks like an upside down "T" with pointed ends, most likely representing a thorn. A white box with a blue aura is drawn around the shape, and it backs away. As this happens, a white box with the words "THORN EMI" appears under that box, which has since turned blue, and when that backs away a white box surrounds that, the bottom of which contains the word "VIDEO".

Variants:

  • A silent short version starting with the thorn zooming out exists, which is seen on some Australian VHS trailers, with an announcer talking over it.
  • On the 1983 UK trailer reel, the finished logo is seen with thunder striking around the logo, causing the screen to flash white. The sound of thunder is also heard followed by Star Games playing, as well as an announcer saying "Some of the new blockbusters from Thorn-EMI Video!"

Technique: Oxberry effects designed by Laurie Calvert of Filmfex in London.

Audio: A light, synthesized tune that ends in the beating of a drum and a synth fade-out.

Availability:

  • Thorn EMI distributed releases from Thames Video, Orion Pictures, Hemdale Film Corporation, Regency Enterprises, Producers Sales Organization, Dino de Laurentiis Company, The Saul Zaentz Company, and Carolco Pictures, in addition to films from EMI themselves.
  • Several releases that have this logo are Xtro, The Evil Dead, The Terminator, Intolerance (1916), Corrupt (also known as Copkiller) and First Blood; one of the first was The Burning.
  • TV shows with this logo include Ready, Steady, Go!: Volume One, the first few collections of Fat Albert and the Cosby Kids, and Danger Mouse.
  • This logo can also be found on various pre-cert releases in the UK, such as First Blood, A Passage to India, certain copies of The Wicker Man and the later pre-cert release of Watership Down (although the very first release from 1982 has no logo at all).
  • At least in the UK, this began usage in early 1983.
  • This logo can also be found on some Japanese Laserdisc, Betamax and VHS releases of the time distributed by Tohokushinsha Home Video, such as The Osterman Weekend and Dune, with the final release to contain it (at least on print) being The Hills Have Eyes Part 2.
  • This logo is also seen on the 1983 UK pre-cert VHS releases of Paddington's 9th Anywhen TV Show and One Flew Over The Cuckoo's Nest (1975), and the 1984 UK pre-cert VHS release of Roland Rat Superstar in Rat on the Road: Volume 1, respectively, as well as old French VHS releases of Inspector Gadget.

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1st Bumper (October 1982-October 1983)


Visuals: After previews for One Flew Over the Cuckoo's Nest, The Lord of the Rings, The Best of Benny Hill, Heartland, Death on the Nile, Rockshow, and The Tubes Video, there is a list of Thorn-EMI releases under "ALSO AVAILABLE FROM THORN EMI VIDEO" scrolling upward on a color-changing background similar to the one used by Paramount Home Video in their warning screen.

Technique: Analog computer animation.

Audio: Incidental music composed for All Creatures Great and Small by Johnny Pearson, specifically Helen Alderson's leitmotif, "Helena".

Availability: Seen on First Blood and One Flew Over the Cuckoo's Nest, among other titles. Its last appearance was on Ator the Fighting Eagle.

2nd Bumper (October 1983-March 6, 1985)


Visuals: There is a black screen with "ALSO AVAILABLE FROM" in an amber generic font and "THORN EMI VIDEO" in a metallic City Bold font. After previews for First Blood, Frances, Tender Mercies, Bad Boys, The Lord of the Rings, and One Flew Over the Cuckoo's Nest, there is a list of Thorn-EMI releases under "AND THESE OUTSTANDING TITLES FROM THORN EMI VIDEO" scrolling upward on a black background with lights moving toward the center of the background on the ceiling and the floor, after which the screen zooms into a grid that changes color from gold to purple and back regularly.

Technique: Analog computer animation.

Audio: Same as the previous bumper.

Availability: Seen on The Osterman Weekend, The Dark Crystal, Body Rock, and Angel, among other titles.

3rd Bumper (April 1985)


Visuals: There is a list of Thorn-EMI releases under "ALSO AVAILABLE FROM THORN EMI HBO VIDEO" scrolling upward on a black background with lights moving toward the center of the background on the ceiling and the floor.

Variant: On some copies of The Terminator, the list is much shorter, only including the Blockbuster Hits section.

Technique: Analog computer animation.

Audio: Same as the previous bumpers.

Availability: Only seen on The Terminator.

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Notice (1985)

Visuals: On a navy blue background, there is the word "AVIS AUX CONSOMMATEURS". Then it change to the following text after a while:

ASSUREZ-VOUS QUE LA VIDÉOCASSETTE
QUE VOUS AVEZ LOUÉE EST ORIGINALE.

ELLE DOIT AVOIR SUR LA TRANCHE
UNE ÉTIQUETTE D'INVIOLABILITÉ (NE PAS
ESSAYER D'ENLEVER CETTE ÉTIQUETTE).

N'OUBLIEZ PAS QUE LA PIRATAGE EXISTE.
NE SOYEZ PAS COMPLICE.

Then once again it replaces by the following after a few seconds:

LA PIRATERIE :

- 



- 

- 
C'EST LA TROMPERIE SUR
LA MARCHANDISE (MAUVAISE QUALITÉ
DE DUPLICATION)

C'EST UNE FRAUDE FISCALE

C'EST LE VOL DES AYANTS DROITS


LA PIRATERIE PRIVÉ LES ÉDITEURS ET
LES PRODUCTEURS DES RESSOURCES
NÉCESSAIRES À LA CRÉATION
D'OEUVRES NOUVELLES

Technique: Digital graphics.

Audio: None.

Availability: Found on a French VHS of Amityville II: The Possession.

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Screen (1985)

Visuals: Over a navy blue background, the logo starts with the following text in white:

TOUS DROITS DU PRODUCTEUR ET DU
PROPRIÉTAIRE DE L‘OEUVRE ENREGISTRÉE
RÉSERVÉS.

SAUF AUTORISATION, LA DUPLICATION,
LA LOCATION, LE PRÊT, L'ÉCHANGE,
LA PROJECTION PUBLIQUE, L'UTILISATION
POUR RADIODIFFUSION, TÉLÉVISION,
TÉLÉDISTRIBUTION DE CE VIDÉOGRAMME
SONT INTERDITS.

STRICTEMENT RÉSERVÉ À USAGE PRIVÉ.

Technique: A digital graphic.

Audio: None.

Availability: Found on a French VHS of Amityville II: The Possession.

Thorn EMI Video
Thorn EMI/HBO Video (US/Canada)
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