Video Treasures

From the Audiovisual Identity Database, the motion graphics museum

Video Treasures was a budget video distribution company founded in 1985 by Jack Rose, Stan Sirote, Pete Hyman and George Port and originally based in New Jersey. Initially distributing public domain films, the company subsequently made licensing deals with Qintex Entertainment, Color Systems Technology and Saban Entertainment and sub-licensing deals with Media Home Entertainment, HBO Video and Vestron Video, among others.

By the very beginning of 1989, Video Treasures was acquired by Handleman Co.[1]

On May 12, 1995, the company merged with Starmaker Entertainment, becoming Anchor Bay Entertainment.[2] Both Video Treasures and Starmaker would not be completely folded until 1998.

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1st Logo (1985-1988)


Visuals: On a space background with zooming stars, the Video Treasures logo, which has the name in a rather thick font stacked in white with a red line dividing the 2 words, and the "T"'s crossbar also extended to fit it, swoops down and upwards into place. "PRESENTS" then wipes in below if the logo is used at the beginning of the tape.

Technique: 2D computer animation.

Audio: An excerpt from the classical piece "Symphony No. 8 in G major: Allegro con brio" by Antonín Dvořák.

Availability Note: On at least one known VHS copy of Charade where the first frame of the logo is frozen from the very beginning of the tape until when the logo is supposed to start, and then animates as normal. This was due to a processing error with the master tape where it had been paused on the duplicating VCR for too long.

2nd Logo (1987-1998)


Visuals: On a stone wall, several tiles are seen embossed with the Video Treasures logo on them. The one in the center then fades to black, along with the red line, zooms in to a larger size, and then shimmers with a light gold line. The background then fades to a blue-black gradient background, and the white word "Presents" appears below. The logo still has a stone texture, and has a white outline surrounding it.

Variants:

  • A short variant exists where the logo is already in place.
  • At the end of some post-1990 tapes, the end result is shown without "Presents", and the logo shines once.

Technique: 2D computer animation.

Audio: A synthesized chime note followed by a long warbling synth note that holds out and reverberates for the rest of the logo. Silence for the closing variant.

Availability Notes:

  • On the Thomas the Tank Engine and Friends release Rusty to the Rescue and Other Stories, the closing variant appears at the beginning instead of the standard logo.
  • The standard logo also appeared in the middle of the company's martial arts double features, such as Shaolin: The Blood Mission/Deadly Shaolin Longfist.

Edit Section


1st Bumper (1985-1989)

Visuals: On a blue background is the white text "PLEASE ADJUST TRACKING FOR BEST PICTURE QUALITY." and "THANK YOU" in a Helvetica font.

Variant: On some releases, the background is black and while the "THANK YOU" part of the text is in the same font, the rest of the text is in the ITC Korinna font. This also appears on some early GoodTimes Home Video releases such as their 1985 release of The Flying Deuces.[3]

Technique: A still computer graphic.

Audio: None.

2nd Bumper (1990-1998)

Visuals: On a rocky, black-and-white Video Treasures wallpaper background, the words "Please adjust tracking for best picture.", in a stacked wide serif font, slide in from both sides of the screen and scoot to a halt in the middle. After a few seconds, they slide off to the right.

Technique: 2D computer animation.

Audio: None.

References

Video Treasures
Anchor Bay Entertainment (1995-2006)


  1. "Statement and Designation by Foreign Corporation". California Secretary of State. 29 December 1988.
  2. "Amended Statement by Foreign Corporation". California Secretary of State. 18 December 2000.
  3. Opening and RARE Closing to Flying Deuces 1985 VHS - YouTube
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