MCA/Universal Home Video

From the Audiovisual Identity Database, the motion graphics museum

< MCA


In 1990, MCA Home Video was renamed into MCA/Universal Home Video, to capitalize on the Universal name and to coincide with Universal's 75th anniversary. The company also absorbed the assets of SGE Home Video in 1991 in order to release titles from Shapiro Glickenhaus Entertainment there. It also distributed family titles, including The Adventures of Timmy the Tooth, and popularized the direct-to-video children's market. On December 9, 1996, it renamed itself as "Universal Studios Home Video" when MCA was reincorporated as Universal Studios.

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1st Logo (May 24, 1990-May 5, 1998)

Visuals: On a black background, the "MCA/UNIVERSAL HOME VIDEO" text fades in, all centered. "MCA" is in its familiar corporate font and has a white gradient texture on it, while "UNIVERSAL" is in a similar font as the movie logo from 1990-1997, but has a gradient texture on it. Below them are a line and the words "HOME VIDEO". The text shines and soon afterwards, a globe (showing only the Americas and a small piece of Africa) fades in the center. Then, a starfield background fades in behind everything else twinkling, then the text shines again.

Variants:

  • On some GoodTimes Home Video releases (e.g. Car Wash), the MCA/Universal logo plays normally. The background, however, has a moving starfield (possibly taken from the 1983 MCA Home Video logo) in the background (as opposed to the regular version where the background stays static) and the stars in the regular starfield background don't twinkle. At the end, the words "UNDER LICENSE TO" pops up, peeking above the globe as the logo fades out and the words straighten out at the center of the screen. The GoodTimes Home Video logo would follow.
  • Some MCA/Universal releases have a GoodTimes byline at the bottom.
  • On The Making of E.T., the logo is sped-up.
  • A B&W variant of this logo exists, which is seen on some releases of black-and-white films (most notably To Kill a Mockingbird).
  • A longer version also exists, which can be found on the original 1990 U.S. VHS release of Back to the Future Part II.

Technique: CGI.

Audio: None.

Audio Variant: On The Making of E.T., the opening theme plays over the logo.

Availability:

  • This logo can be found on almost all of the releases from MCA/Universal during the era.
  • It made its first appearance on Back to the Future Part II, and is also intact on a reprint of the original release. It also appears on the sell-through release of The Wizard (the earlier rental-priced edition used the MCA Home Video logo).
  • The logo continued to be used well into 1998 on some VHS releases, despite the 1996 Universal print logo appearing on their packaging. Some of the last releases using this logo include Liar Liar, The Land Before Time V: The Mysterious Island, Hercules & Xena: The Animated Movie, The Chipmunk Adventure, The Spooktacular New Adventures of Casper: Spooky and Poil Meet the Monsters/Dead of the Class, A Christmas Peril/Three Ghosts and a Baby, Leave It to Beaver (1997), and the Extended Edition VHS release of Steven Spielberg's 1941, with the final known release with this logo being the 1998 VHS release of To Kill a Mockingbird.
  • This also makes an appearance on the Canadian Cineplex Odeon VHS release of Beyond the Law (1993) and the Canadian Alliance Releasing Home Video VHS releases of Lauderdale (1989), Hellgate, Made in L.A., Playroom (1990), Quest for Love (1988), and The Emissary, among possible others.
  • The B&W variant of this logo can be found on the 1991 VHS release of To Kill a Mockingbird.
    • It is also seen before the Paramount logo on Starz Encore Westerns' current prints of The Virginian (1929).
  • This logo also makes appearances at the end of The Secrets of the Back to the Future Trilogy documentary on the 2002 DVD release of Back to the Future Part III (which was part of the Back to the Future: The Complete Trilogy DVD set from 2002) and the beginning of The Making of Jurassic Park documentary on the 2000 Collector's Edition DVD release of Jurassic Park. Both of these were likely sourced from LaserDisc masters (especially since the latter even has the LaserDisc warning screen intact).
    • This logo is also intact on the Peacock prints of The Adventures of Timmy the Tooth, and prints of Foreign Student on Screenpix and The Roku Channel.
  • It also shows up at the start of a Netflix print of Deep Red, a recent airing of Boss of Lonely Valley on Starz Encore Westerns, and a TCM airing of Secret of the Blue Moon.
  • On a later VHS reprint of Fletch, the MCA/Universal logo and even the Universal Pictures logo in the film are replaced with the 1997 logo.

2nd Logo (1990-1998)

Visuals: On a space background, a rotating globe in the style of the 1927 Universal logo is seen, with the airplane passing over the globe as usual, which then flies through the screen as the propeller becomes rainbow. Suddenly, rainbow filmstrips are seen falling over the Earth before nebulas are formed from the filmstrips, and the Earth fades to color and into a style closer to the 1990 Universal Pictures logo. From the left and right sides of the screen, the MCA and Universal logos from before, but now rendered in 3D, come in from the left and right sides of the screen respectively and slide/rotate into their positions while shining. A few seconds later, a red-orange/yellow gradient fireball flies through the screen, forming the words "HOME VIDEO" underneath, with a line above it and the globe stops rotating afterwards, along with the nebulas fading away into the background. When the logo forms, either the "®" symbol or the "TM" symbol fades in on the bottom right of the screen. The final result is a 3D recreation of the previous logo.

Variants: There are four variations of this logo:

  • A version where the both the line and "HOME VIDEO" fade in as the comet flies through exists. During the filmstrip portion, there is another filmstrip that overlaps with the Earth as they fade away. This was seen on a demo tape for Bird on a Wire.
  • A short version exists, in which the airplane and filmstrip parts of the logo are cut out and begins with the words zooming and rotating in.
  • A still version of the logo without music also exists.
  • On a promotional trailer for Matinee, the logo starts off in black-and-white, but turns color.

Technique: CGI using the Softimage software.

Audio: The opening portion of the theme from Back to the Future composed and conducted by Alan Silvestri.

Audio Variant: On promotional VHS releases, a voiceover advertising upcoming releases is heard.

Availability:

  • Seen primarily on home video trailers and promotional VHS releases at the time, as early as a demo VHS release of Bird on a Wire.
  • The still version was seen on some trailers for The Adventures of Timmy the Tooth VHS releases, especially the promotional trailers for demo VHS releases of the show and on the In-School Lesson video of it.
  • It was also seen on the trailer for The Shadow.
  • The short version can be found on the 1995 release of The Little Rascals.

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1st Bumper (July 12, 1990-December 5, 1991)

Visuals: On a black background, this text fades in, in the same font as the Stay Tuned bumper of the era:

Coming Soon
From Universal Pictures
To A Theater Near You.

Variants:

  • A variant exists where "This Summer" replaces "Soon".
  • Another variant exists where the text just says "COMING THIS THANKSGIVING".
  • Yet another variant exists where the text just says "COMING SOON".

Technique: A still, computerized graphic.

Audio: None.

Availability: This appears on the 1990-91 VHS releases of the Back to the Future trilogy, Tremors, The Guardian (1990), Problem Child and its sequel, An American Tail, Backdraft, and The Land Before Time.

2nd Bumper (January 23, 1992-March 25, 1997)

Visuals: On a lavender/dark purple gradient background that has the MCA/Universal Home Video logo tilted, there are the words "Also Available from MCA/Universal Home Video" in white.

Variants: Text in a different font.

  • A light blue/dark blue gradient background variant also exists, and like the previous variant, uses a different font.
  • On the 1992 VHS of Jungle Fever, the background is a yellow-pink gradient, and the text instead reads "Look for these two Spike Lee films". Underneath the text says "Now Only $19.95 Each Suggested Retail".
  • On the 1992 VHS of The People Under the Stairs, the background is a gray gradient, the font is slightly thinner, and "Available From" has no capitalization. The background also fades in before the text does.
  • On the 1992 VHS releases of Mobsters and Shout, the above variant is used, but the font is even thinner.
  • On the 1992 VHS of Kuffs, the above variant is used again, but the text is light blue and in a different font.
  • On the 1992 VHS of Stop! Or My Mom Will Shoot, the above variant is used yet again, and the text is in the same font as on the light blue/dark blue variant.
  • On the 1992 VHS releases of Fried Green Tomatoes and Leaving Normal, the background is darker and the font is different.
  • On the 1992-93 VHS releases of Kuffs, Housesitter, Death Becomes Her, Raising Cain, Sneakers, The Public Eye, Dr. Giggles, Scent of a Woman, Trespass, Matinee, Mad Dog and Glory, Splitting Heirs and Dragon: The Bruce Lee Story, the background appears to be solid purple and the text is in the same font as on the light blue/dark blue variant.
  • On the 1993 VHS of Lorenzo's Oil, the text is on a solid blue/purple gradient background without the MCA/Universal Home Video logo.
  • On the 1994 VHS of Beethoven's 2nd, the text is on a solid dark purple gradient background without the MCA/Universal Home Video logo and in yet another different font.
  • On The Shadow, Village of the Damned, and Timecop, "Also" is missing.
  • A variant exists with a solid blue gradient background and the text reading "Also Available on Home Video." This can be found on Bulletproof.

Technique: A still, computerized graphic.

Audio: None.

Availability: Seen on certain MCA/Universal Home Video releases from the era. Most titles that include this include Fried Green Tomatoes, Death Becomes Her, Raising Cain, Dr. Giggles, Army of Darkness, Hard Target, Trespass, Matinee, Dragon: The Bruce Lee Story, The Outfit (1993), The Getaway (1994), The Little Rascals, Timecop, Radioland Murders, Street Fighter (1994), Billy Madison, Casper, Waterworld, Babe, Judgment Day, Mallrats, Mystery Science Theater 3000: The Movie, Happy Gilmore, The Nutty Professor (1996), a few Land Before Time sequels, and some Timmy the Tooth videos.

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Bumper (1991)

Visuals: On a black-light blue gradient background, there is the text "PLEASE ADJUST YOUR TRACKING."

Variants:

  • On a double feature demo tape of The Execution of Private Slovik and FM, the background is light blue. The text then fades out, and MCA/Universal's screener warning begins to scroll up.
  • On a double feature demo tape of White Lie and War Lord, the background is solid purple and the font is different.

Technique: A still, computerized graphic.

Audio: None.

Availability: The black-blue version appears on the demo tapes of Once Around and The Hard Way.

MCA Home Video
MCA/Universal Home Video
Universal Studios Home Video
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