VAP, Inc.

From the Audiovisual Identity Database, the motion graphics museum

VAP, Inc. (short for Video & Audio Project) is a Japanese publishing company founded on January 24, 1981 and headquartered in Chiyoda, Tokyo. It is a subsidiary of Nippon Television Holdings, Inc, and assists in the publishing of several anime, music, and video releases. Until 2005, the video division was branded as VAP Video, likewise, the gaming division was branded as VAP Game, whose releases were published in North America by NTVIC, Inc.

Edit Section


Animated Logos

1st Logo (1981-1985)

Visuals: On a cornflower blue background, the VAP logo wipes in via 2 segmented halves wiping in from both sides. It consists of a green upside-down triangle border with the "vap" text in a fancy colored font (which makes the logo look more like "uap"), and below it is the black text "VIDEO CASSETTE TAPE". Everything is surrounded by a white glow. The logo fades out, followed by the background.

Technique: Computerized wiping effects.

Audio: An upbeat pop tune.

Audio Variant: Sometimes, the logo is silent.

2nd Logo (1985-1991)

Visuals: On a space background with rotating stars that flash between red and blue, 3 colored lines (red, green, and blue) shoot in one-by-one, shining in a yellow color. A 4-pointed star flashes in the distance and brings forth "vap" in a same font as the last logo, only in silver, spinning up in a arc before dropping down in the middle of the screen. The logo starts to shine as "VIDEO" in gold Avant Garde Bold, rotates in one by one, which also shines. After a bit, a white star-shaped flash emerges from the middle of the screen and engulfs the background.

Variant: A short version has the logo starting to spin.

Technique: Computer-controlled animation.

Audio: 3 laser sounds are heard when the lasers are shot as a sparkling chime starts to play. Another chime plays when the star flashes and a whoosh is heard when the logo spins in, before ending with a clang. A synth chime plays when "VIDEO" spins in and a final chime plays when the star engulfs the background.

Availability: It appears on Flash Gordon: The Greatest Adventure of All and He-Man & She-Ra. It also appears on Hi-Speed Jecy.

3rd Logo (1991-2005)

Visuals: On a space background, three colored streaks (red, green, and blue) fly by and crash into each other, resulting in a bright yellow light. When the light dies down, a pair of grey hands appear on a blue background. The light transforms into a spinning CG rendition of the VAP Video logo from before, and the hands fade away. The VAP Video logo then spins around and zooms into the camera. It then backs up and stops spinning. Finally, a light shines on the logo.

Variants:

  • A short version also exists with only the logo shining.
  • In its debut year, after it fades out, it fades to a 10th anniversary logo on a black background. It consists of a white oval outline with "10th anniversary" stacked up in a sans serif font, along with the VAP logo on the bottom.
  • A variant has the logo freeze after the yellow light takes up most of the screen, leaving a blue "VAP" logo to zoom in with a few copies behind it. The end of the theme is used here.

Technique: CGI.

Audio: A synth-choir rise, followed by a dreamy synth tune. The short version has no music whatsoever.

Availability: The short animated variant is seen on the A.D. Vision release of Gunsmith Cats. The "Blue VAP" variant is known to have appeared on Ie Naki Ko - Suzu no Sentaku for the Bandai Playdia.

4th Logo (2005-2020)

Visuals: On a white background, 3 silver orbs with the reflection of the sky on them, fly in and merge with each other, becoming a red, green, and blue orb. The orbs zoom out as a multitude of them duplicate out of the original trio (while revealing a grey stripe on the background) and fly across the screen as a swarm. The screen then pans over to a large selection of rotating mechanical-looking rings and crescents, where all the spheres are flying towards a sun-like light in the middle of the screen, later turning rainbow-colored. The background then turns pure white as 3 translucent orbs, each containing a glass letter, split from the middle of the orb, and the objects disappear. The orbs themselves then disappear, revealing the "vap" letters in gold, rotating and merging in the center.

Technique: CGI.

Audio: A heavenly synth bell flourish at the beginning, which enhances into a crystal fanfare.

5th Logo (August 2020-2026)

Visuals: On a black background, a large spheroid-like object, made up of several spaced-out silver "vap" letters, grows out of the middle of the screen and begins rotating counterclockwise. It eventually speeds up and the letters start spinning all about as well, right before the sphere stops and does one rotation on the Y axis. This causes all of the VAP logos to meld together into a single white VAP logo, which shines and changes into a dark purple color. The background then fades to white.

Technique: CGI.

Audio: A repeating set of chimes and ticks with an orchestra tune underneath of it. It then gets cut off by an ascending set of piano notes, before ending with a long 3-note piano theme.

6th Logo (January 23, 2026-)

Visuals: On a white background, there is a yellow truck as it bounces and turns to the left. The truck then jumps as it releases the cargo as it turns into three balloons inflating themselves with the text "V", "A" and "P" in a futuristic-style font. After that, the balloons form the VAP wordmark as the wordmark turns from pink to black.

Technique: Traditional cel animation by Akihiko Yamashita.

Audio: Some truck sounds, followed by some balloon-inflating sounds and a ding sound.

Edit Section

1st Warning (1981-1985)

Visuals: On a beige background is the VAP Video Cassette Tape logo in red. Below it was contact information, and warning text reading below:

製造業VAP INC.販売
〒102 東京都千代田区平河町2-2 メゾン平河2F TEL(03)234-5711

無断複製は法律で禁じられております。

Translation:
Manufacturing VAP INC. Sales Maison Hirakawa 2F, 2-2 Hirakawa-cho, Chiyoda-ku, Tokyo 102 TEL (03) 234-5711

Unauthorized duplication is prohibited by law.

Technique: A still graphic.

Audio: None.

2nd Warning (1985- )

Visuals: On a dark blue background is the VAP Video logo in blue. Then, the following text appears:

1985-2005
このビデオを無断で複写(コピー),
放送、有線放送、公の上映
などに使用することは、
固くおことわりします。


2005-2020

このビデオグラムを無断で、複製、
放送、上映、 ネットワークを通じて
映像、音声を送信できる状態に
することは、法律によって
禁じられています。


2020-present

この商品は、個人使用を目的に
販売・頒布されています。
有償・無償にかかわらず、権利者に無断で
複製、改変、貸与、放送、上映、
インターネット配信等を行うことは、
法律により固く禁止されており、
刑事罰・民事罰の対象となります。

Translation:

  • 1985-2005:
    Unauthorized duplication (copying), broadcasting, cable broadcasting, public screening, etc. of this video is strictly prohibited.
  • 2005-2020:
    Unauthorized duplication, broadcasting, screening, or transmission of video or audio through networks is prohibited by law.
  • 2020-present:
    This product is sold and distributed for personal use. Reproduction, modification, lending, broadcasting, screening, internet distribution, etc. without the permission of the right holder, regardless of whether paid or not, is strictly prohibited by law and subject to criminal and civil penalties.

Health and Safety: Starting in 2005, it was preceded by a health and safety screen. On the same background, the text appears:

ビデオ鑑賞上のご注意
ご覧になるときは次のことにご注意ください。
長時間続けての鑑賞は避けてください。
ビデオを見るときは、1話ごとにいったん休憩するなど、
適度に休みをとってください。
特に小さいお子様の場合は、できるだけ保護者の方と
一緒にご覧ください。
ビデオをお楽しみいただくときは、部屋を明るくして
テレビの画面からできるだけ離れてご覧ください。
特に大型テレビの場合は、 より注意が必要です。

Health and Safety Translation:
⚠ Precautions when watching videos:

●Avoid viewing for long periods of time. When watching videos, please take appropriate breaks, such as taking a break after each episode.
●Children, especially small children, should be accompanied by a guardian as much as possible.
●When you enjoy the video, please watch it in a bright room and as far away from the TV screen as possible. Especially in the case of large TVs, more attention is required.

Variants:

  • Sometimes, the warning is still.
  • From 2005 onwards, it was preceded by a health and safety screen.
  • From 2020 onwards, the "VIDEO" part is deleted, and the warning is in black and white.
  • From 1985 to 2005, the warning text scrolls up and stops in the center, starting in 2005, the text simply fades in.

Technique:

  • 1985-2005: Scrolling effects.
  • 2005-present: Fading effects.
Audio: None.

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