London Studio

From the Audiovisual Identity Database, the motion graphics museum

London Studio was a video game developer that was founded in 2002 after a merger between Team Soho and Psygnosis' Camden studio. Its best known works include the SingStar series and games made for the EyeToy camera and PlayStation VR. In February 2024, Sony announced plans to close the studio as part of broader layoffs affecting 8% of its workforce, totaling around 900 employees. The studio officially closed in May 2024.


1st Logo (October 4, 2002-2008)

Visuals: Usually consists of "LONDON" and "STUDIO", both of which are in a futuristic font with the latter on top of the four PlayStation buttons against a black or white background.

Variants:

  • On EyeToy Play 2, the logo is slowly zooming in.
  • On EyeToy: Operation Spy, the logo is in blue.
  • On SingStar games from this period, the logo is on a light blue spotlight with a reflection underneath and is slowly zooming towards the screen.

Technique: A still, digital graphic or simple animation.

Audio: None or the opening of the game.

Availability: Seen on many games from this period starting with This is Football 2003.

2nd Logo (March 19, 2009-October 24, 2014)

Visuals: Basically consists a blue 3D flat shape of the four PlayStation buttons next to the text from before with "LONDON" in blue and "STUDIO" in grey.

Variants:

  • On SingStar Queen, there is a copyright notice underneath.
  • On EyePet, the logo is zooming in on a cloudy background.

Technique: A still, digital graphic or simple animation.

Audio: The opening theme of the game.

Availability: Can be seen on SingStar games from this period such as SingStar Queen as well as EyePet.

3rd Logo (October 2016-May 2024)

Visuals: On a black screen, a glowing white line starts drawing from the center and moves up from there, making an outline of three squares. Then, three different symbols are drawn: one "X" symbol with its center point more upwards, one normal-looking "X", and the other a circle. Afterwards, the logo glows, revealing "London Studio" underneath, and the light slowly dies down.

Technique: 2D digital animation.

Audio: The opening theme of the game.

Availability: It debuted on PlayStation VR Worlds and can be seen on newer games from the company.


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