Activision Publishing

From the Audiovisual Identity Database, the motion graphics museum


Activision Publishing (simply known as Activision) was founded on October 1, 1979 by Atari programmers David Crane, Alan Miller, and Bob Whitehead. It was the world's first independent developer and distributor for video game consoles. Their first titles were games for the Atari 2600 video computer system and they were the first third-party developer for it. In 1988, their name was changed to "Mediagenic" when it began involvement on video game systems. However, in December 1992 after emerging from bankruptcy, it was officially renamed back to Activision. In 2000, the company gained its current name after Activision became a holding company.

In December 2007, it was announced that Activision would merge with Vivendi Games, the owners of Blizzard Entertainment and Sierra Entertainment; the merger was completed in July 2008 and formed Activision Blizzard, which Activision became a subsidiary of. The company is known for publishing and distributing the Tony Hawk, Call of Duty and Crash Bandicoot franchises, and was also known for publishing the Vigilante 8, Spider-Man, Tenchu, True Crime, Guitar Hero and Skylanders franchises.

On July 20, 2021, holding company Activision Blizzard was sued by the California Department of Fair Employment and Housing due to widespread allegations of sexual harassment. As a result, on January 18, 2022, it was announced that Microsoft would be acquiring Activision Blizzard, but due to rising fears that it would drastically impact distribution of games for non-Microsoft consoles, several organizations filed suits to block the acquisition starting in late 2022. Regardless, the deal was closed on October 13, 2023.

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1st Logo (1979-January 21, 1993; November 19, 2002-November 14, 2008)

Visuals: Copyright info for the game's year of release appears. It then moves upward, with the Activision logo (the text "ACTIVISION" in a stylized font with the "V"'s horns expanded to the top and connected to the letter "T" (similar to the trail of the "V" used by the 1980-1988 BBC Video logo), and a rainbow to the left of the "A", respectively) appearing under the info.

Trivia: This logo was designed by Landor Associates in New York, who were also responsible for the animated version seen on Activision commercials.

Variants:

  • On Activision Anthology, the logo is redone in a better quality. There is the rainbow sliding from the left, pulling the Activision logo on-screen from the right. The complete logo flashes.
    • This variant is based on the logo used in Activision commercials from the 80's; there was also a slogan saying "We put you in the game".
      • It later made a reappearance in the Multiplayer reveal trailer for Call of Duty: Black Ops 6, albeit cropped in 16:9 and recorded on a VHS at 12:16 PM on March 4, 1991, in order to replicate the game's 1990s setting.
  • Some Atari 2600 games don't have the rainbow attached to the "A".
  • The rainbow's color is different on some Atari 2600 games.

Technique: Still digital graphics; sprite-based animation for the variant.

Audio: None. On the variant, a brief brass-synth rock ensemble plays, a theme originally used in the aforementioned commercials.

Availability:

  • Seen on some Amiga games from the company, as well as on the bottom of the screen when an Activision game for Atari 2600 is inserted and running. It also reappears when the game ends. Both A Collection of Activision Classic Games on PS1 and Activision Anthology on PS2 keep the logos intact on all games emulated on the discs.
  • The variation is only seen on the PS2 version of Activision Anthology. It doesn't appear on Activision Hits Remixed for PSP or Activision Anthology for iOS, as the former used the 5th logo instead and the latter did not use the variant. This logo also made appearances on the PS2 game Guitar Hero Encore: Rocks the 80s and the Nintendo DS game Guitar Hero On Tour: Decades.

2nd Logo (Still variants) (1984-)

Visuals: Just the Activision logo in white without the rainbow.

Variants:

  • On some games, like the SNES version of MechWarrior, MechWarrior 3050 and Radical Rex, the logo is on a blue background with scattered white fragments.
  • On Zork Nemesis, the logo is white with "presents" below.
  • On NetStorm: Islands at War, the logo is white with "presents" in Copperplate Gothic Regular font below.
  • On some GBC and GBA games, the logo is blue with a white outline.
  • On the trailer for Quake 4, the logo has a crystallized orange look.

Technique: Depends on the variant, but usually still digital graphics.

Audio: None or the opening theme of the game.

Availability: Seen on the games mentioned above on their respected platforms using their respected variants. It is currently used in tandem with the sixth logo.

3rd Logo (1985-1988)

Visuals: On a starry background, a white figure is seen flipping in, from the top to near the center of the screen, revealing an outlined rectangle with the serif text "ACTIVISION" at the top, with a line below it, and "HOME COMPUTER SOFTWARE" at the bottom, and a trademark symbol to the right of the rectangle. The logo shines, then fades away via turning black slowly.

Variants:

  • On Atari 8-bit family games, the logo turns blue, then the text "Please stand by while program is loading" is shown under the rectangle.
  • On Commodore 64 games, the logo turns lavender with the same text below.
  • On DOS games, the stars are in two colors. Some are lavender and some are turquoise.
  • Still variants of this logo exist, usually featuring the title of the game and copyright information below, but sometimes part of a title screen.
  • Starting in late 1986, the text "HOME COMPUTER SOFTWARE" is removed from the box.

Technique: Sprite-based animation.

Audio: None.

Availability: The animated version has so far been found on only three games: Garry Kitchen's Gamemaker for the Commodore 64, Hacker for the Atari 8-bit family of computers, and Ghostbusters for the IBM PC. Still versions have appeared on Mindshadow and Knightmare for the ZX Spectrum, Master of the Lamps for MSX, Adventure of the Year for the Commodore 64 and the Commodore 64 and ZX Spectrum versions of Enduro Racer.

4th Logo (August 24, 1995-October 6, 1997)

Visuals: Just the Activision logo made out of stone (and in perspective) against a cloud background, above a body of water with its reflection on it, which is waving.

Technique: CGI.

Audio: The sound of the water waves. Sometimes, the game's background music is heard.

Availability: Appears on Activision's earlier Saturn and PS1 games such as Blast Chamber, Grand Tour Racing '98 and Blood Omen: Legacy of Kain. It can be also seen on some PC games, such as the PC versions of Pitfall: The Mayan Adventure and Earthworm Jim: Special Edition.

5th Logo (September 17, 1997-June 25, 2003)

Visuals: The sequence starts on a black background. After some time, a piece of the background is broken while flying away, revealing a beam of light. More pieces break out, and more light emits through the holes. The light begins to change color as more pieces are breaking out. As all the pieces fly off-screen, the Activision logo is shown. It glows purple-blue for a few seconds, and then vanishes via a TV power off-like effect by zooming in blurring, and later disappears.

Later Variant: Starting with Heavy Gear, the animation is enhanced; the light just glows blue, the pieces are blown out faster than usual, and the effect towards the end is different.

Variants:

  • On some games, the logo is slightly sped up.
  • On games published by Activision Value, the word "Value" in cursive appears on the bottom of the Activision logo.
  • On Heavy Gear II, the logo fades out instead of disappearing.
  • A still version exists. It can be on either a black or white background.

Technique: CGI.

Audio:

  • Early version: At the beginning, there is a choir when the screen is black, then an explosion sounds when the pieces are breaking out, accompanied by a THX-like ascending synth note when the logo is revealed. Then, an electric power-off sound when the logo disappears.
  • Later version: Same as the early version, but the music and sounds were enhanced.

Audio Variants:

  • On the PS1 version of Spider-Man (the 2000 game of the same name), the last second of the audio is cut off.
  • On the still version, none or the opening theme of the game.

Availability:

  • Appears on PS1, Dreamcast and PC games from the era such as Dark Reign 2, Vilgante 8 and its sequel, Vilgante 8: 2nd Offense, SiN, Tony Hawk's Pro Skater and its sequel, Tony Hawk's Pro Skater 2 (PS1 and Dreamcast versions only), X-Men: Mutant Academy, the PS1 and Dreamcast versions of both Toy Story 2: Buzz Lightyear to the Rescue! and Buzz Lightyear of Star Command, Toy Story Racer, BattleZone (the 1998 PC game based on the 1980 arcade game of the same name), Asteroids (the 1998 remake of the 1979 arcade game), A Collection of Activision Classic Games for the Atari 2600 and its sister game, A Collection of Classic Games for the Mattel Intellevision, Pitfall 3D: Beyond the Jungle, Spider-Man (the 2000 game; excluding its PC version, which has the logo below), Apocalypse, Tai Fu: Wrath of the Tiger, Heavy Gear and its sequel, Heavy Gear II.
  • It can also be seen on Orphen: Scion of Sorcery and the North American release of Bloody Roar 3 (the European release has the 1997-2002 Virgin Interactive logo instead, and the Japanese release outright omits it), which are the only PS2 games to use this logo.
  • This logo is kept on the iOS version of Tony Hawk's Pro Skater 2, but the first 2 seconds of this logo are cut off. As of 2014 however, due to incompatibility with iOS versions past 7 on video playback, the game was removed from the App Store.
  • The still version appears on games by this company, like some of the aforementioned games for Nintendo 64 and Game Boy Color (not counting the N64 version of THPS2 released in 2001, which used the Activision O2 brand instead, and the GBC version of Toy Story 2: Buzz Lightyear to the Rescue!, which was instead published by THQ). The logo described above appears mostly on some games for the PC and PS1 from 1997-1998 like Nightmare Creatures, Dark Reign: The Future of War and Zork: Grand Inquisitor.
  • The Activision Value variant is seen on low-priced PC games such as the PC version of The House of the Dead 2 and Boards and Blades 2.

6th Logo (August 26, 2001-)

Visuals: On a black background with many different symbols sliding in from many areas, the white "V" swoops in from the right before getting to the center, spinning. Then, the white letters "A", "C", "T", three "I"'s, "S" "O" and "N" appear from different areas spinning quickly around the "V". They spin faster and faster, and suddenly all the letters quickly connect into the Activision logo from before, as the background disappears and very dark light rays appear. The logo quickly zooms to the screen, shaking for a brief moment and the rays die out. The logo turns two-dimensional and fades out after a couple of seconds.

Later Variant: Starting with the XBOX 360 launch titles Call of Duty 2, Gun, Quake 4, and Tony Hawk's American Wasteland, all released on November 22, 2005, there is an elaborate HD version of the logo, which doesn't have the blur and the background is a bit darker. Also, there is a widescreen version of it depending on the selected resolution. Despite this however, the original variant was still used for some PS2 and Wii games till the PS2 and Wii versions of Guitar Hero: Van Halen in December 22, 2009.

Variants:

  • There is a still version, as well as a color inverted version.
  • Sometimes, and on later revisions, the logo cuts to black early at the end.
  • On Spider-Man 2: Enter Electro, X-Men: Mutant Academy 2, the PS2 and Xbox versions of X-Men: Next Dimension and the PC version of Spider-Man 2: The Game, the logo plays at a lower frame rate.
  • On the Xbox 360 version of Pimp My Ride, the logo slightly zooms out after the animation finished.
  • On some games, such as the console versions of Shrek 2, the PS2 version of Transformers: Revenge of the Fallen and Ty the Tasmanian Tiger 3: The Night of the Quinkan, the logo is horizontally squished.
  • On the PS2 versions of Guitar Hero 3: Legends of Rock, Aerosmith, World Tour and Metallica, the logo is vertically stretched.
  • On the console versions of Lemony Snicket's A Series of Unfortunate Events, the logo is slowed down slightly.
  • On the Wii version of Tony Hawk's Downhill Jam, the logo has a slight tinge of green due to color grading from the digital intermediate process.
  • The logo has also been rendered in 60 frames per second in some games.

Technique: CGI. This was designed and animated by Christine Hermsmeyer at Herms Terms Studios.

Audio: Many swirling and whooshing sounds as the letters spin, followed by a deep bang when the logo zooms in quickly. Starting in 2009 with Marvel Ultimate Alliance 2 (PS3/XBOX 360/PC), the whooshing sounds and the bang are different. However, some games, like Marvel Ultimate Alliance 2 (Wii/PS2/PSP), Cabela's Big Game Hunter 2010, Madagascar Kartz, Jurassic: The Hunted, Chaotic: Shadow Warriors, Hot Wheels: Battle Force 5, ICarly, Rapala: We Fish, How to Train Your Dragon, Goldeneye 007 (2010) along with its remaster Goldeneye 007: Reloaded, Wipeout: The Game, Wipeout: Create & Crash, Rapala: Pro Bass Fishing, Shrek Forever After, Bakugan: Defenders of the Core, Monster Jam: Path of Destruction (Wii) Generator Rex: Agent of Providence, Skylanders: Spyro's Adventure (PS3/XBOX 360), Wipeout 3 (Wii), Battleship, Transformers: Cybertron Adventures, Transformers: Dark of the Moon: Stealth Force Edition, Transformers: Devastation, Crash Team Rumble, Spyro: Reignited Trilogy, etc, retain the original sounds.

Audio Variants:

  • On some games, like the PS2 version of Wreckless: The Yakuza Missions and Shrek: Smash & Crash Racing, the sounds are higher-pitched.
  • On Call of Duty 4: Modern Warfare, the PS2 version of X-Men: Next Dimension and SpongeBob: HeroPants, the sounds are choppy.
  • On Tenchu: Wrath of Heaven and its XBOX port Return From Darkness, the sounds are heavily compressed.
  • An unused variant exists on Call of Duty: World at War where the whooshing sounds are replaced with whispering voices that say the company name.
  • On Crash Bandicoot: N. Sane Trilogy a deep whoosh is heard at the start before the usual sounds, in addition, there is an announcer (Lex Lang) saying "Activision presents, a smashing blast from the past!". Though for Crash Team Racing: Nitro-Fueled, the aforementioned line is instead voiced by an unknown announcer.

Availability:

  • It appeared on many games published by the company since Spider-Man 2: Enter Electro (this logo's debut appearance).
  • Notable examples of where it can be found on include the Spider-Man games from the aforementioned Enter Electro to The Amazing Spider-Man 2, the Call of Duty series prior to World at War, as well as many other games including the Tony Hawk series starting with Tony Hawk's Underground, the True Crime series, the X-Men games such as Mutant Academy 2, Next Dimension, Legends and its sequel Rise of Apocalypse, and Origins: Wolverine, Vampire: The Masquerade: Bloodlines, Pitfall: The Lost Expedition, Gun, The Movies, many DreamWorks titles such as Shrek 2, Shark Tale, Madagascar, Over the Hedge, Bee Movie Game, and Kung Fu Panda, the first two Marvel Ultimate Alliance games, among many others.
  • The HD version appears on later games for XBOX 360, PS3, PC, and Wii among others starting with Call of Duty 2 (XBOX 360), as well as Singularity, the 007 games from GoldenEye 007 (2010) to 007 Legends, the Skylanders series, Family Guy: Back to the Multiverse and Deadpool
  • This logo is still used, despite being mostly replaced by its custom variants on newer titles (especially the Call of Duty ones), as it also appeared on Tony Hawk's Pro Skater 1+2, as well as Crash Bandicoot: N. Sane Trilogy, Crash Team Racing: Nitro-Fueled, Spyro: Reignited Trilogy, Crash Bandicoot 4: It's About Time and Crash Team Rumble.
  • This logo does not appear on a few games, such as Call of Duty: Modern Warfare 2 (2009).

Edit Section



1st Tag (1981-1983)

Visuals: On a black background, a horizontal rainbow-colored trail slides in to the right and pulls in the Activision logo in a custom font with the "V"'s horns expanded to the top and connected to the letter "T". It leaves a trail effect as the other copy merges with the one the streak pulled in. The logo then shines.

Variants:

  • Whenever a game is promoted, the tag is positioned on the top of the screen. The cover of the game is shown on the bottom right.
  • Sometimes, the tag is either 2D or still.
  • The endtag may be superimposed into a moving live-action background.
  • On the "We Put You in the Game" commercial, said byline in a serif font appears below the logo.
    • One version of the commercial has the text "TOYS "R" US" superimposed underneath the logo.
  • On the River Raid commercial, the Activision logo fades in. The rainbow trail slides in and hits the "A", causing the logo to briefly flash. At the same time, the price of the game fades in below the logo.
  • Sometimes, text informing viewers where to buy the games will be displayed on the bottom left. One example is on the Dolphin commercial, the text reads "AVAILABLE AT: GAME PLAYER PLAYHOUSE TOYS".
  • On the Megamania commercial "A Helluva Drug?", the video game box art is placed on a gray surface that fades out as it nears the center of the screen.
  • On an alternate Pitfall commercial, a hand quickly grabs the game away from the screen.
  • On Australian commercials, the logo is enlarged, the cover of the video game is placed in the center of the screen, and the tagline "Very, very advanced video games" is underneath it.
  • The logo appeared on the opening tag of a Hills commercial promoting their Atari 2600 games. Here, the logo, with the colors in the rainbow separated by black bars, fly in from the top towards the bottom before the Hills logo flashes in on top.

Technique:

  • 2D computer animation for the animated variant.
  • Live-action for some of the tag variations.
  • Cel animation for the River Raid variant.
  • A still, digital graphic for the still variant.

Audio: An exciting sci-fi like synthesized jingle in the background ending with a series of high notes, accompanied with an individual from the commercial saying "(game title) from Activision!". Otherwise, the end tail of the commercial plays over.

Audio Variants:

  • Sometimes, the game title is not said.
  • On the "We Put You in the Game" commercial, there is not only the ending theme of the ad, but also an electronic voice saying the company name, ending it off with a dry whoosh.
  • On the Grand Prix commercial, the sounds of a racecar drifting is heard in the background.
  • The Chopper Command commercial has a military march chant-themed endtag, consisting of drums and a military chorus singing "Chopper Command! Chopper Command! And who is it from? Activision!".

Availability: It appeared on commercials for their games released for the Atari 2600. The jingle appeared on the commercials for Freeway, Ice Hockey, Kaboom!, among others. The Ice Hockey commercial is unlockable in the PS2 game Activision Anthology.

2nd Tag (Early 1980s)

Visuals: Superimposed into the end shot of the commercial is a 2D version of the previous tag accompanied with the tagline "WE PUT YOU IN THE GAME." underneath. Both objects are placed on the bottom of the screen as they zoom out towards the center.

Technique: Cel animation.

Audio: A funky pop tune accompanied with a male singing the company name and its tagline.

Availability: Seen on the "Talking Televisions" commercial.

3rd Tag (1982-1983)

Visuals: The text from before zooms towards the top of the screen from the center, leaving a rainbow trail effect that merges in with the logo as it stops. Simultaneously, the cover of the video game, with a glow effect and positioned on the bottom right of the screen, zooms in sync with the rainbow trail. The horizontal rainbow trail wipes in from the left of the "A".

Variants:

  • On the Starmaster commercial, the logo is superimposed onto a space background.
  • On the Decathlon commercial, a vertical flame fades in above the "V".
  • On Australian commercials, the same tagline from the 1st tag's variant appears on the bottom of the screen.

Technique: Cel animation.

Audio: The end tail of the commercial.

Availability: It appeared on the Starmaster and Decathlon commercials.

4th Tag (December 1983)

Visuals: Two game covers fly in on a black background. A rainbow trail flies past them as they zoom towards the bottom right of the screen. Then a rainbow trail spins around the covers, wrapping them in a bowtie, and the trail flies over to the top of the screen, revealing and highlighting the Activision logo in the process of leaving the screen. Then, a brightly colored rainbow trail slides in from the left, pushing the text towards the right.

Technique: Cel animation.

Audio: The end tail of the commercial.

Availability: It appeared on their "A Gift of Pure Imagination" series of commercials, which were around during the 1983 holiday season.

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