Apple Watch

Explore the lineup.

  • Apple Watch Series 11

    • Space Grey
    • Silver
    • Rose Gold
    • Jet Black
    • Natural
    • Gold
    • Slate

    The ultimate way to
    watch your health.

  • Apple Watch SE 3

    • Midnight
    • Starlight

    Essential health features
    at a great price.

  • Apple Watch Ultra 3

    • Natural
    • Black

    The ultimate sports
    and adventure watch.

Why Apple is the best place to buy Apple Watch.

  • Apple Trade In

    Save with Apple Trade In.

    Get credit towards your next Apple Watch when you trade in an eligible device.1

    Apple Watch, silver colour, right side exterior, side button, microphone hole, Digital CrownApple Watch, silver colour, right side exterior, side button, microphone hole, Digital Crown

  • Education

    Save on Apple Watch2 with education pricing.*

    University students and educators can save through the Apple Store.*

    Three Apple Watch devices: Apple Watch Series 11, rose gold colour, aluminium case, Apple Music, playlist controls, right side exterior, Digital Crown, light blush colour Sport Band, silver pin-and-tuck closure, Apple Watch Ultra 3, natural colour, titanium case, edge-to-edge display, photo overlaid on time, right side exterior, Digital Crown, anchor blue colour Ocean Band, tubular fluoroelastomer rubber, Apple Watch SE 3, aluminium case, midnight colour, right side exterior, Digital Crown, advanced Outdoor Run workout metricsThree Apple Watch devices: Apple Watch Series 11, rose gold colour, aluminium case, Apple Music, playlist controls, right side exterior, Digital Crown, light blush colour Sport Band, silver pin-and-tuck closure, Apple Watch Ultra 3, natural colour, titanium case, edge-to-edge display, photo overlaid on time, right side exterior, Digital Crown, anchor blue colour Ocean Band, tubular fluoroelastomer rubber, Apple Watch SE 3, aluminium case, midnight colour, right side exterior, Digital Crown, advanced Outdoor Run workout metrics

  • Delivery and Pickup

    Fast, free delivery.

    Or pick up available items at an Apple Store.

    White Apple bag, grey rope handles, grey Apple logo centredWhite Apple bag, grey rope handles, grey Apple logo centred

  • Personal Setup

    Get to know your new Apple Watch.

    Learn how to get the most out of your new Apple Watch with a free one-to-one Personal Session.

    Apple Watch icons: Smart Stack, health, Digital Crown dial, Workout, cinema modeApple Watch icons: Smart Stack, health, Digital Crown dial, Workout, cinema mode

  • Apple Store App

    Explore a shopping experience designed around you.

    Use the Apple Store app to get a more personal way to shop.

    Apple Store appApple Store app

Get to know Apple Watch.

  • Health

    Knows you. Insights and out.

    Heart Rate app, current beats per minute at 68Heart Rate app, current beats per minute at 68

  • Fitness

    Miles of motivation.

    Runners work out with Apple Watch Series 11.Runners work out with Apple Watch Series 11.

  • Safety

    Keep help close at hand.

    Map showing SOS waves radiating from the emergency pointMap showing SOS waves radiating from the emergency point

  • Apple Watch Ultra 3

    The ultimate sports and adventure watch.

    Three people running on a desert trail track their workout on Apple Watch Ultra 3Three people running on a desert trail track their workout on Apple Watch Ultra 3

  • Connectivity

    The right call for
    staying in touch.

    Apple Watch Series 11, aluminium case, Space Grey colour, incoming call, contact photo, accept and decline call buttons, right side exterior, Digital Crown, Sport Band, neon yellow colourApple Watch Series 11, aluminium case, Space Grey colour, incoming call, contact photo, accept and decline call buttons, right side exterior, Digital Crown, Sport Band, neon yellow colour

  • Personalisation

    Make it you-nique.

    Apple Watch Series 11 devices, aluminium case, Space Grey colour and titanium case, natural colour, Snoopy and Photos watch faces, Sport Loop, purple fog colour, Solo Loop, green grey colourApple Watch Series 11 devices, aluminium case, Space Grey colour and titanium case, natural colour, Snoopy and Photos watch faces, Sport Loop, purple fog colour, Solo Loop, green grey colour

  • Apple Watch For Your Kids

    Independence for them. Peace of mind for you.

    Illustration of two children's hands wearing Apple Watch SE 3Illustration of two children's hands wearing Apple Watch SE 3

  • Apple Watch + iPhone

    Dynamic duo.

    iPhone 17, right side exterior, lock button, raised camera lenses, Apple Watch Series 11, right side exterior, Digital Crown, microphone, side buttoniPhone 17, right side exterior, lock button, raised camera lenses, Apple Watch Series 11, right side exterior, Digital Crown, microphone, side button

Colour the moment.

Explore the latest straps in fresh shades, styles and materials.

Shop Apple Watch straps
Apple Watch straps: Sport Loop, bright guava colour (hot pink with lavender edging), Sport Band, clementine colour (bright orange), Modern Buckle band, midnight purple colour (dark purple), Braided Solo Loop, neon yellow colour, Alpine Loop, light blue colourApple Watch straps: Sport Loop, bright guava colour (hot pink with lavender edging), Sport Band, clementine colour (bright orange), Modern Buckle band, midnight purple colour (dark purple), Braided Solo Loop, neon yellow colour, Alpine Loop, light blue colour

Made for each other.

  • Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.

    iPhone 17, Apple Watch Ultra 3, Workout app with fitness insights openiPhone 17, Apple Watch Ultra 3, Workout app with fitness insights open

  • You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.

    Apple Watch Series 11, Apple Music app, now playing, AirPods Pro 3, white, earbuds, silicone tips, microphone, MagSafe Charging case, open, rounded cornersApple Watch Series 11, Apple Music app, now playing, AirPods Pro 3, white, earbuds, silicone tips, microphone, MagSafe Charging case, open, rounded corners

  • Apple Watch supercharges your Fitness+ experience with real‑time, personalised metrics onscreen, like your heart rate, calories burned and Activity rings.22 And you get the freedom of audio‑guided walks, runs and meditations with just your watch and AirPods.

    Apple Watch tracks a workout, iPad plays live fitness classApple Watch tracks a workout, iPad plays live fitness class
iPhone 17, Apple Watch Ultra 3, Workout app with fitness insights openiPhone 17, Apple Watch Ultra 3, Workout app with fitness insights open
Apple Watch Series 11, Apple Music app, now playing, AirPods Pro 3, white, earbuds, silicone tips, microphone, MagSafe Charging case, open, rounded cornersApple Watch Series 11, Apple Music app, now playing, AirPods Pro 3, white, earbuds, silicone tips, microphone, MagSafe Charging case, open, rounded corners
Apple Watch tracks a workout, iPad plays live fitness classApple Watch tracks a workout, iPad plays live fitness class

Apple Watch

Apple Footer

  • * Available to current and newly accepted higher education students and their parents, as well as lecturers and other staff. See Terms for more information.
    1. Trade‑in values will vary based on the condition, year and configuration of your eligible trade‑in device and the country/region where your trade‑in device was originally sold. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In‑store trade‑in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Desktop computer trade‑in is currently only available online and some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse or limit quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.
    2. Apple Watch Hermès is not eligible for education savings.
    3. Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons.
    4. Sleep apnoea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later, and SE 3. The feature is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.
    5. The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE models) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old or older.
    6. Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF).
    7. The Vitals app is for wellness purposes only and not for medical use.
    8. The temperature sensing feature is not intended for medical use. Temperature sensing is available only on Apple Watch Series 8 and later, Apple Watch SE 3 and all Apple Watch Ultra models.
    9. The Cycle Tracking app should not be used for birth control or to diagnose a health condition.
    10. Apple Watch SE 3 and Apple Watch Series 11 have a water resistance rating of 50 metres under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch SE 3 and Apple Watch Series 11 should not be used for scuba diving, waterskiing or other activities involving high-velocity water. Apple Watch Ultra 3 has a water resistance rating of 100 metres under ISO standard 22810:2010 and may be used for high-speed water sports and recreational scuba diving (with compatible third-party app from the App Store) to 40 metres. It should not be used for diving below 40 metres. Water resistance is not a permanent condition and can diminish over time. For additional information, see support.apple.com/en-gb/109522.
    11. Apple Watch Series 11 and Apple Watch Ultra 3 are rated IP6X dust resistant.
    12. Emergency SOS requires a satellite connection, cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that mobile service is available. Some mobile networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular mobile network, if it isn’t set up for mobile service, or if the mobile network does not support emergency calling over IMS. See support.apple.com/en-gb/108374 and apple.com/uk/watch/cellular for more information.
    13. When angled away from the user as compared with Apple Watch Ultra or Ultra 2.
    14. Multi-day battery life including sleep tracking is based on the following use: 600 time checks, 180 notifications, 30 minutes of app use, a 60-minute workout with music playback from Apple Watch via Bluetooth and 6 hours of sleep tracking over the course of 42 hours; Apple Watch Ultra 3 usage includes a total of 8 hours of cellular connection and 34 hours of connection to iPhone via Bluetooth over the course of 42 hours. Battery life in Low Power Mode including sleep tracking is based on the following use: 900 time checks, 270 notifications, 45 minutes of app use, two 60-minute workouts with music playback from Apple Watch via Bluetooth and 18 hours of sleep tracking over the course of 72 hours; Apple Watch Ultra 3 usage includes on-demand cellular connection and 60 hours of connection to iPhone via Bluetooth over the course of 72 hours. Testing conducted by Apple in July and August 2025 using pre-production Apple Watch Ultra 3 paired with an iPhone; all devices tested with pre-release software. Battery life varies by use, configuration, mobile network, signal strength and many other factors; actual results will vary.
    15. GPS performance was evaluated based on route map accuracy in challenging urban environments for outdoor running and walking workouts. Comparison made against industry‑leading dual‑frequency GPS sports watches commercially available at the time of testing in August 2025.
    16. Emergency SOS and Find My via satellite are included free for two years with the activation of Apple Watch Ultra 3. Connection and response times vary based on location, site conditions and other factors. Find My via satellite requires a mobile plan. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/en-gb/123924 for more information.
    17. Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see apple.com/uk/watch/cellular.
    18. Apple Music requires a subscription.
    19. Only available with selected partners and in selected locations, and requires eligible device and OS version. See apple.com/uk/wallet for details.
    20. Not all features will be available if the Apple Watch is set up through Apple Watch For Your Kids. Check support.apple.com/en-gb/109036 for details. Wireless service plan required for mobile service. Check apple.com/uk/watch/cellular for participating wireless carriers and eligibility.
    21. Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.
    22. Apple Fitness+ requires a subscription.
    • A subscription is required for Oceanic+. Available on the App Store. Apple Watch Series 11 supports snorkelling to 6 metres; Apple Watch Ultra 3 supports recreational scuba diving to 40 metres. Always follow diving protocols and dive with a companion and have a secondary device.
    • Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3 require iPhone 11 or later with iOS 26 or later.
    • Features are subject to change. Some features, applications and services may not be available in all regions or all languages. View complete list.
    • Straps are subject to availability.
    • To use Apple Pay you need a supported card from a participating card issuer. To check if your card is compatible with Apple Pay, contact your card issuer.
    • Apple Pay is not available in all markets. View Apple Pay countries and regions.
    More ways to shop: find an Apple Store or other retailer near you. Or call 0800 048 0408.
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