For a limited time, get a gift card up to £120* when you buy an eligible Mac with education savings.Shop

Mac

Explore the lineup.

  • MacBook Neo

    • silver
    • blush
    • citrus
    • indigo

    The magic of Mac at a surprising price.

  • MacBook Air 13” and 15”

    • sky blue
    • silver
    • starlight
    • midnight

    Thin. Fast. Powerful and portable.

  • MacBook Pro 14” and 16”

    14-inch MacBook Pro and 16-inch MacBook Pro14-inch MacBook Pro and 16-inch MacBook Pro
    • space black
    • silver

    The most advanced Mac laptops for demanding tasks.

  • iMac

    iMac showing a colourful screeniMac showing a colourful screen
    • dual-tone blue
    • dual-tone purple
    • dual-tone pink
    • dual-tone orange
    • dual-tone yellow
    • dual-tone green
    • silver

    An all-in-one desktop for creativity and productivity.

  • New

    Mac mini

    Silver Mac miniSilver Mac mini

    The mini-est, most affordable Mac desktop.

  • New

    Mac Studio

    Silver Mac StudioSilver Mac Studio

    Powerful performance and connectivity for pros.

  • Studio Display

    Studio Display showing a colourful screenStudio Display showing a colourful screen

    A 5K Retina display that’s perfect for Mac.

  • Studio Display XDR

    Pro Display XDR showing a colourful screenPro Display XDR showing a colourful screen

    The ultimate 5K Retina XDR display for creative and pro workflows.

  • MacBook Neo

    • silver
    • blush
    • citrus
    • indigo

    The magic of Mac at a surprising price.

  • MacBook Air 13” and 15”

    • sky blue
    • silver
    • starlight
    • midnight

    Thin. Fast. Powerful and portable.

  • MacBook Pro 14” and 16”

    14-inch MacBook Pro and 16-inch MacBook Pro14-inch MacBook Pro and 16-inch MacBook Pro
    • space black
    • silver

    The most advanced Mac laptops for demanding tasks.

  • Studio Display

    Studio Display showing a colourful screenStudio Display showing a colourful screen

    A 5K Retina display that’s perfect for Mac.

  • Studio Display XDR

    Pro Display XDR showing a colourful screenPro Display XDR showing a colourful screen

    The ultimate 5K Retina XDR display for creative and pro workflows.

Why Apple is the best place to buy Mac.

  • Education

    Save on Mac with education pricing.**

    University students and educators can save through the Apple Store.**

    Three MacBook products: 13-inch MacBook Neo, open lid, citrus color, Liquid Retina display, rounded raised feet, 15-inch MacBook Air, open lid, sky blue color, rounded raised feet, 16-inch MacBook Pro, open lid, space black color, rounded raised feetThree MacBook products: 13-inch MacBook Neo, open lid, citrus color, Liquid Retina display, rounded raised feet, 15-inch MacBook Air, open lid, sky blue color, rounded raised feet, 16-inch MacBook Pro, open lid, space black color, rounded raised feet

  • Personal Setup

    Join an online Personal S⁠e⁠t⁠u⁠p⁠ ⁠s⁠e⁠s⁠s⁠i⁠o⁠n⁠.

    Talk one-to-one with a Specialist to set up your Mac and discover n⁠e⁠w⁠ ⁠f⁠e⁠a⁠t⁠u⁠r⁠e⁠s⁠.

    Apple devices and features, charging cable, Mac laptop and desktop, keyboard, mouse, display, macOS window, Touch IDApple devices and features, charging cable, Mac laptop and desktop, keyboard, mouse, display, macOS window, Touch ID

  • Customise Your Mac

    Customise your Mac.

    Choose your chip, memory, storage, even colour.

    Four Mac computers of various models, sizes and colours, demonstrating the range of customisationFour Mac computers of various models, sizes and colours, demonstrating the range of customisation

  • Delivery and Pickup

    Fast, free delivery.

    Or pick up available items at an Apple Store.

    Apple bagApple bag

  • Guided Shopping

    Shop live with a⁠ ⁠S⁠p⁠e⁠c⁠i⁠a⁠l⁠i⁠s⁠t⁠.

    Let us help you find what you need and answer all your questions, one-to-one, at an Apple Store o⁠r⁠ ⁠o⁠n⁠l⁠i⁠n⁠e⁠.

    Apple Support team memberApple Support team member

  • Apple Store App

    Explore a shopping experience designed a⁠r⁠o⁠u⁠n⁠d⁠ ⁠y⁠o⁠u⁠.

    Use the Apple Store app to get a more personal way to shop.

    Logo, Apple Store AppLogo, Apple Store App

Get to know Mac.

  • Performance and Battery Life

    Go fast. Go far.

    A person outside at night using a MacBook Pro on their lap, connected to a device on a tripod pointed towards the starry sky.A person outside at night using a MacBook Pro on their lap, connected to a device on a tripod pointed towards the starry sky.

  • A powerful platform for AI

    Smart. Secure. On device.

    Screen content demonstrating MicDrop software using AI features to edit a vocal recording on a MacScreen content demonstrating MicDrop software using AI features to edit a vocal recording on a Mac

  • macOS a⁠n⁠d⁠ ⁠A⁠p⁠p⁠l⁠e⁠ ⁠I⁠n⁠t⁠e⁠l⁠l⁠i⁠g⁠e⁠n⁠c⁠e

    Easy t⁠o⁠ ⁠u⁠s⁠e⁠. Easy t⁠o⁠ ⁠l⁠o⁠v⁠e⁠.

    MacBook screen showing Calendar, Weather and Photos app previewsMacBook screen showing Calendar, Weather and Photos app previews

  • Mac + iPhone

    Together they work wonders.

    MacBook Pro 14‑inch and iPhone 16. The iPhone is calling a contact named Luis. The MacBook Pro shows the same call on the Phone appMacBook Pro 14‑inch and iPhone 16. The iPhone is calling a contact named Luis. The MacBook Pro shows the same call on the Phone app

  • Compatibility

    Mac runs your favourite apps.

    Various app icons in a scattered array, including Zoom, Adobe Photoshop, Microsoft Excel and Slack.Various app icons in a scattered array, including Zoom, Adobe Photoshop, Microsoft Excel and Slack.

  • Privacy and Security

    Your business is nobody else’s.

    The Apple logo modified to resemble a locked padlock, with dots underneath to resemble a hidden password.The Apple logo modified to resemble a locked padlock, with dots underneath to resemble a hidden password.

  • Durability

    Built to stand the test of time.

    A person putting their MacBook Air into a backpackA person putting their MacBook Air into a backpack

  • Apple Values

    Our values drive everything we do.

    Partial image of Earth as visible from space.Partial image of Earth as visible from space.

Give us the old. Save on the new.

With A⁠p⁠p⁠l⁠e⁠ ⁠T⁠r⁠a⁠d⁠e⁠ ⁠I⁠n⁠, you can get a great price for your current device and apply it towards a new one. If your device isn’t eligible for credit, we’ll recycle it f⁠o⁠r⁠ ⁠f⁠r⁠e⁠e⁠.9

See what your device is worth
A closed silver Mac laptop covered with stickers and a new MacBook Pro in space black colour still in its box being handled by pairs of handsA closed silver Mac laptop covered with stickers and a new MacBook Pro in space black colour still in its box being handled by pairs of hands

Mac does that.

See how easy it is to move to Mac.

Learn more
MacBook Air screen showing Calendar, Messages and SafariMacBook Air screen showing Calendar, Messages and Safari

Mac accessories

Explore keyboards, mice and o⁠t⁠h⁠e⁠r⁠ ⁠e⁠s⁠s⁠e⁠n⁠t⁠i⁠a⁠l⁠s⁠.

Shop Mac accessories
Various Mac accessories, including a black Magic Keyboard with Touch ID, a black Magic Mouse, a black Magic Trackpad, a black accessories cord and white AirPods inside an open white charging caseVarious Mac accessories, including a black Magic Keyboard with Touch ID, a black Magic Mouse, a black Magic Trackpad, a black accessories cord and white AirPods inside an open white charging case

Studio Display

The 27-inch 5K Retina display pairs beautifully with Mac.

Learn more
27-inch Studio Display showing a colourful screen27-inch Studio Display showing a colourful screen

Unlock the world of Apple.

  • Answer calls or messages from your iPhone directly on your Mac. See and control what’s on your iPhone from your Mac with iPhone Mirroring and Live Activities. Use Universal Clipboard to copy images, video or text from your iPhone, then paste into another app on your nearby Mac. And thanks to iCloud, you can access your files from either your iPhone or your Mac. And so m⁠u⁠c⁠h⁠ ⁠m⁠o⁠r⁠e⁠.

    iPhone 16 Plus with text highlighted in the Notes app, 13-inch MacBook Air with a Keynote slide open, text from Notes app is visible on the slide iPhone 16 Plus with text highlighted in the Notes app, 13-inch MacBook Air with a Keynote slide open, text from Notes app is visible on the slide

  • Sketch on your iPad and have it appear instantly on your Mac. Or use your iPad as a second display, so you can work on one screen while you reference the other. You can even start something on your iPad — like a presentation or an email — and continue it on your Mac.

    An iPad next to a MacBook, both screens reflecting annotations on the same presentation in the Preview appAn iPad next to a MacBook, both screens reflecting annotations on the same presentation in the Preview app

  • Automatically log in to your Mac when you’re wearing your Apple Watch with Auto Unlock. No password t⁠y⁠p⁠i⁠n⁠g⁠ ⁠r⁠e⁠q⁠u⁠i⁠r⁠e⁠d⁠.

    An Apple Watch next to an open Mac laptop, demonstrating the ability to log in to a Mac with the Auto Unlock feature on Apple WatchAn Apple Watch next to an open Mac laptop, demonstrating the ability to log in to a Mac with the Auto Unlock feature on Apple Watch
iPhone 16 Plus with text highlighted in the Notes app, 13-inch MacBook Air with a Keynote slide open, text from Notes app is visible on the slide iPhone 16 Plus with text highlighted in the Notes app, 13-inch MacBook Air with a Keynote slide open, text from Notes app is visible on the slide
An iPad next to a MacBook, both screens reflecting annotations on the same presentation in the Preview appAn iPad next to a MacBook, both screens reflecting annotations on the same presentation in the Preview app
An Apple Watch next to an open Mac laptop, demonstrating the ability to log in to a Mac with the Auto Unlock feature on Apple WatchAn Apple Watch next to an open Mac laptop, demonstrating the ability to log in to a Mac with the Auto Unlock feature on Apple Watch

Mac

Think different.

Apple Footer

  • * From 13 August 2026 until 22 October 2026, Qualified Purchasers purchasing an eligible Mac or iPad (“Eligible Product”) at a Qualifying Location will receive an Apple Gift Card. Gift card values may vary by Eligible Product. Qualified Purchasers will receive a discount equal to the value of the Apple Gift Card off the price of the Eligible Product and will be charged for all items in their bag, including the Apple Gift Card. The Apple Gift Card is redeemable for future purchase(s) only. Limit of only one Apple Gift Card per eligible Mac or eligible iPad per Qualified Purchaser applies. Offer subject to availability. While stocks last. Some methods of payment are not accepted under this offer. See checkout for details. View full terms and conditions of offer here.
  • ** Available to current and newly accepted higher education students and their parents, as well as lecturers and other staff. See Terms for more information.
    1. Apple Watch Hermès is not eligible for education savings.
    2. MATLAB® visualisation based on: Cui, et al. “NIRS-Based Hyperscanning”. Neuroimage. V. 59, No. 3, 2012, pp. 2430-2437; Grinsted, et al. “Application of the Cross Wavelet”. Nonlin. Proc. Geophys. V. 11, 2004, pp. 561–566; Maraun, et al, “Nonstationary Gaussian Processes.” Phys. Rev. E. V. 75, 2007, pp. 016707(1)–016707(14); and Torrence and Webster, “Interdecadal Changes.” J. of Climate. V. 12, No. 8, 1999, pp. 2679–2690.
    3. Software and content may be sold separately. Title availability is subject to change.
    4. Testing conducted by Apple in January and February 2026 using pre‑production 16-inch MacBook Pro systems with A⁠p⁠p⁠l⁠e⁠ ⁠M⁠5⁠ ⁠M⁠a⁠x⁠, 18‑core CPU, 32‑core GPU, 36GB of unified memory and 2TB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi-Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. Display brightness set to 8 clicks from the bottom and keyboard backlight was off. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
    5. Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions.
    6. Available on Mac computers with Apple silicon and Intel-based Mac computers with a T2 Security Chip. Requires that your iPhone and Mac are signed in with the same A⁠p⁠p⁠l⁠e⁠ ⁠A⁠c⁠c⁠o⁠u⁠n⁠t using two-factor authentication, your iPhone and Mac are near each other and have Bluetooth and Wi-Fi turned on, and your Mac is not using AirPlay or Sidecar. Some iPhone features (e.g. camera and microphone) are not compatible with iPhone Mirroring.
    7. Requires that your iPhone, with an active mobile plan, and Mac are signed in with the same Apple Account, your iPhone and Mac are near each other, signed in to FaceTime with the same Apple Account, have Wi‑Fi turned on, and are connected to the same network. An external microphone or headset is required for Mac Studio, Mac mini and Mac Pro.
    8. Handoff requires an iPhone or iPad with iOS 8 or later or iPadOS.
    9. Trade‑in values will vary based on the condition, year and configuration of your eligible trade‑in device and the country/region where your trade‑in device was originally sold. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In‑store trade‑in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in‑store and online trade‑in. Desktop computer trade‑in is currently only available online and some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse or limit quantity of any trade‑in transaction for any reason. More details are available from Apple’s trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.
    • Some features may not be available in all regions or all languages.
    • Some features require an Apple Account, compatible hardware and compatible internet access or mobile network; additional fees and terms m⁠a⁠y⁠ ⁠a⁠p⁠p⁠l⁠y⁠.
    • Some features require specific hardware and software. For more information, see support.apple.com/en-gb/108046.
    • Stellarium image of the M31 galaxy by Lee, Ang (HG731GZ). Creative Commons Attribution L⁠i⁠c⁠e⁠n⁠s⁠e⁠ ⁠3⁠.⁠0⁠.
    More ways to shop: find an Apple Store or other retailer near you. Or call 0800 048 0408.
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    Copyright © 2026 Apple Inc. All rights reserved.
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