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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Customers appreciate the quality and variety of products, highlighting specific flavors as favorites. Many consumers mention that the products offer a comfortable vaping experience and are a worthwhile alternative to traditional cigarettes, especially when considering the cost savings. The subscription service is praised for its convenience and hassle-free deliveries. However, some reviewers express mixed feelings regarding delivery services, particularly when issues arise with orders. While some customers report fast delivery and proactive solutions, others have experienced delays and cancellations, especially after a change in delivery partners. Despite these concerns, people consistently commend the customer service team for their helpfulness, professionalism, and prompt resolution of issues.

Based on these reviews

Rated 4 out of 5 stars

I love the product, mint in particular. I have a subscription for the past few years which used to be a lot better priced. Originally when they used royal mail the service was perfect and i would re... See more

Company replied

Rated 4 out of 5 stars

Missing order over £100 /(UPDATED 15/9 THIS HAS BEEN RESOLVED AND SATISFACTORY ACTION TAKEN SO WILL UPDATE SCORE TO 4 AND WILL KEEP A KEEN EYE ON FUTURE ORDERS IF ANY LET DOWNS WILL PROBABLY TRY OTH... See more

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Rated 4 out of 5 stars

Up until last week, everything has been perfect. But an order got lost somehow and although a replacement sent, still subject to normal despatch and delivery timescales. Think it should have been expe... See more

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Rated 4 out of 5 stars

Although my initial phone contact with the company did not resolve the problem (delayed delivery) my follow up email was answered very quickly and the issue successfully resolved. Thanks to Peggy.

Company replied

Rated 5 out of 5 stars

I had to contact customer service about a delivery not received. I got excellent service and the call handler really listened and acted on my concerns. To date I haven’t received the replacement ord... See more

Company replied

Rated 2 out of 5 stars

Ordered a number of different flavours and all went well for a couple of months then as one flavour was not available they cancelled the whole order and didn't even bother telling me , avoid this comp... See more

Company replied

Rated 2 out of 5 stars

I'm a severely disabled pensioner who is housebound. I have to rely on the internet to make sure that I have food, packages picked up and more. I've been with blu for many, many years and it was blu t... See more

Company replied

Rated 5 out of 5 stars

Fast and polite customer service solved my particular problem in a couple of minutes. Very impressed and it reminded me I've picked the right manufacturer to buy my vape equiptment from! Very satisfi... See more

Company replied

Rated 5 out of 5 stars

I have been getting pods on subscription and my latest delivery came 2 days quicker than previous orders. Unfortunately my box was 1 pack of pods down, so I emailed and within an hour they were sendi... See more

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Rated 3 out of 5 stars

I like the idea of subscriptions amd discounted price and reminders to check your subscriptions a few days before order date. Dislike the delivery service. It's SO slow!! Blu claims delivery usin... See more

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Rated 5 out of 5 stars

Every time I've ever had to reach out to the customer service team at Blu UK they have been incredibly helpful. They have resolved 3 issues for me with complete transparency, understanding and exempl... See more

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Rated 5 out of 5 stars

Helped by sending out a replacement order after yodel messed up the 1st delivery. It arrived next day, so thank you Blu for being so proactive and helpful. Just wish you didn't have to use yodel as... See more

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Rated 5 out of 5 stars

No problems with subscription, always arrive on time. If you should need to contact Customer service have no fear as their customer service is amazing! Ten out of ten..well done Blu!

Company replied

Rated 5 out of 5 stars

Hi Team Blu, I called in earlier regarding a missing package. The issue was resolved straight away with a new order being sent. I really appreciate the quick response and excellent service. Than... See more

Company replied

Rated 3 out of 5 stars

Excellent product and choice of POD flavours, price at £6.99/pod though is expensive and not much discount on subscription. Pity they don't provide a refillable Vape device as the POD system is expen... See more

Company replied

Rated 5 out of 5 stars

I've been using blu pods for a year now and regularly buy direct from Blu. The customer support has been excellent and delivery is always fast with tracking. Always a discount code too or you can sign... See more

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Rated 5 out of 5 stars

As a subscriber to Blu 2.0 both the product and the customer service is first class. Yes I have had a couple of issues but they have been of my own instigation/ignorance and the customer service team... See more

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Rated 5 out of 5 stars

I have had a subscription with blu since 2021 and I have never had any regrets. Some people say it’s a more expensive way of vaping because you can get cheaper products on the high street. But with bl... See more

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Rated 2 out of 5 stars

I have been using blu e-cigs for nearly10 years but recently I have encountered regular failures when trying to screw the clearomisers to the battery. The reads won't engage so now have a drawer full... See more

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Rated 5 out of 5 stars

If you want a nice and easy vaping experience then look no further than Blu. With great flavours and top customer service, you can’t go far wrong 🙂

Company replied

Rated 3 out of 5 stars

Since changing delivery to Yodel I have found that delivery has gone haywire. There is no next day delivery as blu is proud to tell you, they have taken my money out of my account and I have waited da... See more

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Rated 5 out of 5 stars

Whenever I need to call I'm always treated with respect, patience and honesty. I'm elderly and In still trying to figure out what and how my cell phone is capable of. It's a Google Pixel 5 Pro and so... See more

Company replied

Rated 3 out of 5 stars

You have changed the delivery carrier Whistl/yodel and it doesn't give a time slot for appprox delivery delivery takes upto 6 days, otherwise the blu bar products are great as well as some of the blu2... See more

Company replied

Rated 5 out of 5 stars

I have bought a few clearomisers from different shops but they wouldnt fit my batteries. I tried to return them but the shops wouldnt accept them. Annoying really for not taking back faulty items. Ho... See more

Company replied

Rated 5 out of 5 stars

I contacted Customer service with a query regarding the arrival of my order. Helen, from the Blu Team who dealt with my query was wonderful, very helpful and professional. Helen looked into the query... See more

Company replied

Rated 5 out of 5 stars

Always a pleasure dealing with the Blu team. They are always friendly, polite and courteous. Queries and questions are handled very professionally. Good range of products and flavours, delivery is s... See more

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Rated 5 out of 5 stars

I love the products and not just that is a money saver as you cannot compare it to the cigarettes price. Variety of flavours. Intense, like you would a real cigarette. The delivery works very well and... See more

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Rated 5 out of 5 stars

Everything about this company is great. I don’t normally do reviews but the service is great, customer service team are the best I’ve ever dealt with and the products are amazing too.

Company replied

Rated 5 out of 5 stars

I had an issue with a stolen delivery. The lady I spoke to when I rang dealt with the issue straight away so effectively & efficiently.

Company replied

Rated 3 out of 5 stars

I like the convenience and savings from being able to bulk buy. I get paid on the same day each month, so it would be much better for me to have a "x day of the month" as a frequency option, as I kee... See more

Company replied

Rated 5 out of 5 stars

Always great service, easy to contact. They cancelled my last order after one product in bundle out of stock, contacted them and told them I would have happily had a substitute product, overall fab se... See more

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Rated 2 out of 5 stars

The website is always problematic which is not very good for the company when people are trying to buy products. I have no complaints about the product whatsoever.

Company replied

Rated 2 out of 5 stars

Simple one word answer - Yodel! The only reason you use them must be they are cheap..Terrible firm to use as your delivery partner.

Company replied

Rated 5 out of 5 stars

The customers service I’ve received from Blu has been second to none - they have been amazing.

Company replied

Rated 5 out of 5 stars

A great product, very happy customer but a bad one slipped through, I contacted the company and was given a top class service. Top marks

Company replied

Rated 5 out of 5 stars

Phoned customer services re my fault vapes, Helen was amazing and very helpful. She had replacements sent out to me free of charge. She was a very lovely person to talk to.

Company replied

Rated 5 out of 5 stars

The person I spoke to was very efficient and helpful, and rectified my enquiry very quickly thank you

Company replied

Rated 2 out of 5 stars

Took over a week to dispatch an order ordered on 2/9 received on 10/9. I had set up a subscription, I've cancelled that now...

Company replied

Rated 5 out of 5 stars

Your customer service is absolutely brilliant. I like the vapes a lot. Good variety of flavours

Company replied

Rated 5 out of 5 stars

Fantastic service couldn't ask for a better company there very friendly and fix every problem that you have

Company replied

Rated 5 out of 5 stars

Good website. Easy to browse and order. Swift confirmation of order. Have used before, registered and signed in easily.

Company replied

Rated 5 out of 5 stars

Our delivery was late and after contacting the customer service we were quickly assured and delivery was prompt thereafter. They even threw in some freebies as compensation for late delivery.

Company replied

Rated 5 out of 5 stars

Contacted them recently about a vape that leaked they replaced it and more. Found them to be most helpful.

Company replied

Rated 5 out of 5 stars

I had a problem with the Clearomisers and they sent me a replacement which didn’t arrive so they sent another one and both arrived on same day but they assured me that I was to have both with their co... See more

Company replied

Rated 5 out of 5 stars

All my questions I asked were dealt with very quickly.

Company replied

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Company details

  1. Electronic Cigarette Store
  2. Tobacco Shop

Written by the company

Designed for smokers, by smokers, blu has been a trusted leader of adult consumer satisfaction since launching in 2009 – long before 'vaping' was a word in the Oxford dictionary. blu is available online and in many stores across the Europe, UK, NZ & US. The brand is owned by Fontem Ventures, a subsidiary of the Imperial Brands Group, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina.

Get in touch

Written by the company

We’d love to hear from you. If you have a question or need support, visit the Help section on www.blu.com You can also reach us directly via email using the contact details for your country listed below.
UK
support-uk@blu.com
France
support-fr@blu.com
Germany
support-de@blu.com
Greece
support-gr@blu.com
Italy
support-it@blu.com
New Zealand
support-nz@blu.com
Poland
support-pl@blu.com
Spain
support-es@blu.com
United States
support-us@blu.com

Contact info

  • 121 Winterstoke road, , BS3 2LL, Bristol, United Kingdom

  • blu.com

3.7

Average

TrustScore 3.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 62% of negative reviews

Typically replies within 48 hours


May use unsupported invitation methodsRead more

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Rated 5 out of 5 stars

Great product that helps a experienced…

Great product that helps a experienced smoker reduce real tobacco, really quite a satisfying product. Great customer service when you need it as well!

October 9, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for your kind review! We are glad to know you are enjoying the product and that you've had a positive experience with our customer service team!

Rated 5 out of 5 stars

Good customer service

Good customer service

October 11, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for your lovely review! We are pleased to hear that you are satisfied with our customer service team!

Rated 5 out of 5 stars

customer service as it should be done

There was a real person on the customer service help line & he was really helpful. I got my problem resolved quickly without fuss. I wish all customer service were as helpful.

October 12, 2025
Unprompted review
blu  logo

Reply from blu

Thanks for your lovely feedback. It is great to hear that our colleague has been really helpful to you, and that your problem was resolved quickly without fuss.

Rated 3 out of 5 stars

Good product and subpar delivery times.

October 11, 2025
Unprompted review
blu  logo

Reply from blu

Thanks for sharing your feedback about the blu product you use, Rory. It is great to hear that you are happy with it. We are very sorry about the disappointment you have had with our deliveries, and we will do our best to improve that part of the blu experience.

Kind regards,

Anargyros
The blu team

Rated 4 out of 5 stars

Spot on....

Spot on..... very good vape

October 11, 2025
Unprompted review
blu  logo

Reply from blu

Thanks for your great review, we're really happy hearing that you're enjoying your blu vaping experience!

Kind regards,
Helen
The blu team

Rated 5 out of 5 stars

Bought a fault pod that was promptly…

Bought a fault pod that was promptly replaced following the clear east advise given

October 9, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for your lovely review Jessica! We're glad our team could assist you quickly and efficiently! 

Georgia, 
The blu team

Rated 2 out of 5 stars

Let me down

Ordered a number of different flavours and all went well for a couple of months then as one flavour was not available they cancelled the whole order and didn't even bother telling me , avoid this company there are more reliable ones out there . I contacted customer services who gave me a generic reply and were totally unhelpful.

October 1, 2025
Unprompted review
blu  logo

Reply from blu

We're sorry to hear that you've been disappointed with the service you've received. Please contact our Customer Services team who will be happy to help you further - Telephone: 08000149355, Email: support-uk@blu.com or join our webchat on blu.com, Monday-Friday 0900 - 1800.

Helen 
The blu team

Rated 5 out of 5 stars

No issues when corresponding with blu…

No issues when corresponding with blu about any topics

October 10, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for your lovely review Kay! We are very happy that you were satisfied with the service you received from blu and we greatly appreciate the time you took to share your experience with us!

Peggy, 
The blu team

Rated 5 out of 5 stars

All my questions I asked were dealt…

All my questions I asked were dealt with very quickly.

October 3, 2025
Unprompted review
blu  logo

Reply from blu

Thank you so much for your lovely review, Susan! We are happy to know that you are satisfied with our service! Of course, we remain available for any further assistance that you may need in the future. Please feel free to contact The blu team via chat, by calling 0800 0149 355 (Mon-Fri, 09:00 - 18:00), or email support-uk@blu.com.  

Demi
The blu team

Rated 5 out of 5 stars

Quietly confident

I had to contact customer service about a delivery not received. I got excellent service and the call handler really listened and acted on my concerns.
To date I haven’t received the replacement order but have received an email to say it’s been dispatched. I have been ordering from Blu for a long time and this is my first issue. I am hopeful it will be resolved soon.
Despite this incident I would recommend Blu products

October 3, 2025
Unprompted review
blu  logo

Reply from blu

Thanks for your review, we're so happy to hear that we excelled at the service we gave you when you contacted The blu team. We're always happy to help and hope you've received your order.

Rated 1 out of 5 stars

clearomiser and battery quality decline

the clearomisers used to last week.. now they tend to taste old after a day or 2. I have a drawer full of batteries that no clearomiser will attach to. They are now useless. the quality of the clearomisers and the batteries seems to have plummeted, meaning you have to spend more money, more often , to get the standard quality that is expected. I imagine they are doing it on purpose.

October 5, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for reaching out regarding the issue you experienced with our product. Apologies for the experience you have had. We are constantly striving to improve our products, which we are only able to do with customer feedback. Please can you contact our customer service team at https://www.blu.com/en/GB/contact-us or by phone 0800 0149 355 so that we may further assist you. Thank you.

Rated 2 out of 5 stars

Disappointed

I'm a severely disabled pensioner who is housebound. I have to rely on the internet to make sure that I have food, packages picked up and more. I've been with blu for many, many years and it was blu that made it possible to stop smoking and I'll always be grateful. This last time I needed to get help with one of the items I bought from you I was repeatedly asked to do a multitude of things, to tell the order that the item came from, to provide multiple pictures of the item in different angles and more. I have only partial use of my dominant hand which makes it even harder. I was extremely disappointed with blu because I've never caused any problems or asked for refunds. All I was trying to do was let them know that there was an issue with one of the items.

September 25, 2025
Unprompted review
blu  logo

Reply from blu

Thank you so much for your review and feedback, Julie. We are so sorry to learn about your experience, and thank you for bringing this to our attention. Of course, your feedback will be passed on, as we always strive to improve. We always remain available for any further assistance that you may need in the future. Please feel free to contact The blu team via chat, by calling 0800 0149 355 (Mon-Fri, 09:00 - 18:00), or email support-uk@blu.com. Rest assured, we will be more than happy to assist.

Demi
The blu team

Rated 5 out of 5 stars

Excellent

The person I spoke to was very efficient and helpful, and rectified my enquiry very quickly thank you

October 2, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for your lovely review! We're glad our team could assist you quickly and efficiently! Have a great day!

Georgia, 
The blu team

Rated 5 out of 5 stars

Fast and polite customer service solved…

Fast and polite customer service solved my particular problem in a couple of minutes. Very impressed and it reminded me I've picked the right manufacturer to buy my vape equiptment from!
Very satisfied.

October 1, 2025
Unprompted review
blu  logo

Reply from blu

Thank you so much for your lovely review! We are so happy to know that you are satisfied with our service, and hope that you continue using and enjoying our products!

Demi
The blu team

Rated 5 out of 5 stars

The customers service I’ve received…

The customers service I’ve received from Blu has been second to none - they have been amazing.

September 25, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for your lovely review! We're thrilled to hear that you've had such a positive experience with our customer service team. Have a great day!

Georgia, 
The blu team

Rated 4 out of 5 stars

Quick email reply

Although my initial phone contact with the company did not resolve the problem (delayed delivery) my follow up email was answered very quickly and the issue successfully resolved. Thanks to Peggy.

September 25, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for sharing your feedback with us! We are very pleased to hear that! Rest assured that we will always remain at your disposal, should you need any further assistance in the future, https://www.blu.com/en-GB/contact-us

Rated 4 out of 5 stars

Great products but extremely slow postage now!

I love the product, mint in particular. I have a subscription for the past few years which used to be a lot better priced.
Originally when they used royal mail the service was perfect and i would receive my order the day after payment taken. Now they use yodel who are absolutely rubbish and I am lucky if I get my order a week after payment is taken. I have offered to contribute to postage costs for the old service many times but they never respond to that question.

September 19, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for sharing your feedback with us! Rest assured that we will always remain at your disposal, should you need any further assistance in the future, https://www.blu.com/en-GB/contact-us

Rated 5 out of 5 stars

I had an issue with a stolen delivery

I had an issue with a stolen delivery. The lady I spoke to when I rang dealt with the issue straight away so effectively & efficiently.

September 25, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for sharing your feedback with us! We are very pleased to hear that! Rest assured that we will always remain at your disposal, should you need any further assistance in the future, https://www.blu.com/en-GB/contact-us

Rated 5 out of 5 stars

Your customer service is absolutely…

Your customer service is absolutely brilliant. I like the vapes a lot. Good variety of flavours

September 23, 2025
Unprompted review
blu  logo

Reply from blu

Thank you for sharing your feedback with us! We are very pleased to hear that you are having a great experience! Rest assured that we will always remain at your disposal, should you need any further assistance in the future, https://www.blu.com/en-GB/contact-us

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