Grow your way. Reliable commerce for complex businesses.
Manufacturing and Industrial merchants are moving toward more connected, service-driven, and data-powered business models. Products, services, and digital experiences are becoming tightly integrated, while expectations for customization and supply chain resilience continue to grow.
Shopware delivers business-critical commerce that fits how you sell – so you can expand across markets, catalogs, and channels without turning growth into disruption.
Launch faster, stay reliable.
“Rebuilding our platform from the ground up allowed us to optimize and accelerate internal processes, lighten the workload for our employees, and continue delivering an exceptional service that keeps our customers engaged.”
Launch faster, stay reliable.
Launch new markets and products faster, reduce manual work and stay reliable even during peaks in demand.
Part identification and ordering
Reduce purchasing friction by improving searchability and fit accuracy, from a connected commerce experience.
Guided parts discovery through machine type, serial number, exploded view, or compatibility logic
Link parts to product groups
Display technical specs and availability
Individual pricing per customer or group
Self-service for repeat orders
Optimize how repeat processes are handled for speed and reliability.
Faster, self-service reordering with quick-order and reorder lists, reducing manual effort in recurring procurement
Structured purchasing through account-based access, roles and approvals
Support for negotiated assortments and pricing
Manage multiple marketplaces
Win and expand across channels, countries, and industries.
Personal, interactive buying experiences from native B2B solutions
Ensure consistent omnichannel data across marketplaces
Go live in seconds and maintain control of new channels, currencies, languages, and international tax in one place
Power that scales with you
Shopware delivers the flexibility of an enterprise platform with the agility to move quickly. It adapts to complex scenarios, maintains high performance under pressure, and supports you as you grow across markets, channels, and business models.
Full transparency, flexibility, and ownership
Commerce today rarely fits into a single system – or a single market. Shopware’s open-source, API-first architecture gives you freedom: build the setup you need, integrate the tools you trust, and adapt fast as your business evolves.
B2B Capabilities your customers expect – natively
B2B Components offer a comprehensive set of features including role-based access, approvals, and quick ordering.
Multi-store, -brand and -country management from one backend
Go live in seconds and maintain omnichannel control for new channels, currencies, languages, and international tax in one place
Automating without the code
Utilise Rule- and Flow-builders to enable flexible, no-code automation, saving an average of 4 hours per week, or let Shopware Copilot analyze, decide, and execute on your behalf.
Save 40% on integration costs with Nexus
Shopware Nexus makes it easy to connect and integrate your IT-systems (ERP, PIM, etc…) directly with your commerce, saving 40%¹ on integration costs.
Protect revenue with 99.99%² uptime on PaaS
Run complex business models on PaaS, with greater control over your code, integrations, and customer experience while Shopware manages infrastructure, scaling, and security.
Strong Performer
“Shopware is a best fit for B2B organizations seeking strong core commerce functionality.” - Emily Pfeiffer, Principal Analyst, Forrester
Shopware’s high scores for vision, innovation, roadmap, adoption, and pricing transparency reflect a platform engineered to orchestrate complex operations and support long-term growth.
Get a dedicated account manager. One you’ll actually know by name.
Personal account manager with our Beyond plan
1 hour service reaction time
Personal onboarding
Frequently asked questions
Can Shopware support global operations?
Yes. Shopware enables multi-brand, multi-country, and multi-language setups with centralized management, allowing you to scale across markets while maintaining control.
How does Shopware improve B2B buying experiences?
It provides native B2B functionality such as account-specific pricing, quick order, approvals, and self-service portals, reducing friction and manual workload for both customers and sales teams.
What makes Shopware suitable for integration-heavy environments?
Its API-first architecture allows seamless integration with ERP, PIM, OMS, CRM, and marketplaces, ensuring real-time, unified data across systems.
How does Shopware ensure reliability during peak demand?
Shopware is designed for high performance and scalability, delivering stable operations and 99.99%² uptime with PaaS even under heavy traffic and large catalog sizes.
Commerce that understands Manufacturing
Flexible architecture designed for growth, connectivity and freedom.
