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Experience the next big thing in TV with Samsung Vision AI1
The inside of a dark cave with a ray of light. A stream of light particles runs through a rocky cavern. Light particles form a blooming flower. An OLED TV is superimposed over the blooming flower.
Intense blacks. Pristine whites. True-to-life colors. Samsung's AI technology elevates OLED TVs into new heights of boldness and immersion.
Power the ultimate OLED TV experience with infinite contrast
A close-up of a blooming flower. The petals disperse and scatter into glowing pixels. The pixels group together and surround a Samsung NQ4 AI Gen3 Processor chip used in Samsung OLED TVs. The processor chip takes in all the pixels and then gives off a glint.
OLED Display With NQ4 AI Gen3 Processor
Discover the brilliance of Samsung's OLED technology, powered by our NQ4 AI Gen3 Processor2. Self-illuminating pixels allow for precise control over the darkness and light on screen — so you can enjoy pure blacks and whites with incredible contrast.
Elevate the picture to perfection
NQ4 AI Gen3 Processor
The advanced processor takes the striking visuals of Samsung's OLED TV to new heights. With AI neural networks, it intelligently improves picture quality, refining various factors from brightness to black expression.
* Specs are in comparison to the 2025 QLED (Q4 AI Processor).
Boost every pixel to brilliance
OLED HDR Pro
Bring out details from the darkest shadows to the brightest highlights. Our OLED technology analyzes each scene to boost for optimal brightness and contrast — right down to the pixel.1
30%brighter
No glare or reflection.
Just pure OLED perfection.
Glare-Free TV
See intense blacks and whites in all their glory, no matter what's shining on your screen. Our glare-free TV technology reduces light reflections, so you can enjoy your favorite content without distracting shine.2
Unlock a world of new experiences with Samsung Vision AI
Click to Search
Click to Search enhances your viewing with instant content recommendations and details. Explore actor bios, filmographies, and more with just a click.
A scene of a birthday party on an OLED TV. A remote appears with the AI button highlighted. The Samsung AI symbol appears on screen. Then a menu of recommended contents appears on screen next to the scene of the birthday party. The Watch Next button in the menu is highlighted.
Live Translate
Enjoy real time translation when watching live broadcasts from other countries. On-device AI can provide subtitles in your own language as you’re watching.4
Scene of two men having a conversation on a sofa. A window at the bottom shows the prompt ‘Try subtitles in your language’ with the Live Translate button. Animation of Live Translate logo. Subtitles of dialog appear. “How about we play basketball at the park?
Bixby
Get better help from a smarter Samsung TV voice assistant. With updated AI, Bixby can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches and seamless device control.5
4K AI Upscaling Pro
Enjoy your content in stunning 4K resolution, even if it wasn't filmed that way. AI can boost your favorite shows and movies to provide a clear, sharp definition.6
Image of a little girl kissing a puppy. The Samsung NQ4 AI Gen3 Processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.
AI Mode
Sit back and let your settings adjust themselves. Our AI can recognize your content and surrounding environment, then tweak your picture and sound for the best experience.
Adaptive Sound Pro
Experience clear voices and vivid yet balanced sound, just as the creators intended. Our AI optimizes audio based on what you're watching and the viewing environment, then fine-tunes it with remastering technology.
Pet Care
Use your TV as a pet-sitting assistant when you’re outside. Your TV can detect noise like barking through its microphone, and then automatically turn on your pet’s favorite content to calm them down.7
Gesture Control
Control your TV with simple motions from your Galaxy Watch—no remote needed, perfect for workouts, cooking, or multitasking.8
Samsung Knox Security
Your privacy is safe on Samsung TVs with constant security updates. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked.9
Level up to an immersive gaming theater
Cutscenes from the video game The First Descendant show soldiers in futuristic gear in action. The scenes look choppy with 60hz. The screen updates to 165hz refresh rate, and the scenes become clear and smooth. Zooms out to show the game being played on an OLED TV screen by a man with a controller. 4.2x faster GPU.
4.2xfaster GPU
OLED Gaming TV with Motion Xcelerator 165Hz Refresh Rate
Ready your battle stations with the ultimate OLED gaming TV from Samsung. Fluid, lifelike visuals draw you into the action, while smooth motion performance lets you quickly outplay your opponents.13
* Specs are in comparison to the 2025 QLED TV (Q4 AI Processor).
A split screen displays the same brawler character on both sides. With Auto Low Latency Mode turned Off on the left side, the character is unable to dodge a blast. With Auto Low Latency Mode turned On in the right side, the screen reacts faster to the input, allowing the brawler to dodge the blast.
Low latency.
Smooth moves.
Auto Low Latency Mode (ALLM)
Skillfully outplay your rivals with a display that reacts instantly to your commands. Auto Low Latency Mode automatically optimizes the latency settings for your games — reducing input lag for faster responses and smoother gameplay.10
Put an end to choppy gameplay.
FreeSync Premium Pro
Cruise confidently to the finish line with a reliable engine. An OLED gaming TV screen syncs flawlessly to the action, ensuring there's no lag, stutter or tear — so you can smoothly immerse yourself into dynamic gameplay.11
An OLED TV screen shows various settings on a bar at the bottom, such as virtual aim point, screen ratio, and minimap zoom. Various video games like The First Descendant play on screen, from genres such as RPG, Sports, and RTS. As the genre changes, the TV uses AI to optimize the settings to the genre.
Settings optimized.
Victory assured.
AI Auto Game Mode
Get the best game settings right away. AI automatically detects what you're playing, then optimizes to match the genre — shooters, sports games, RPGs and more. So you can just launch and dive right into peak gameplay.12
Redefine your space with a sleek centerpiece
The top view of two OLED TVs as they slide past each other. Cut to a side view of a single OLED TV, which shows off its thin TV frame. The OLED TV rotates to show a pink abstract landscape on screen. The view zooms past to focus on a different OLED TV that displays a blue abstract landscape on screen.
Thin TV Design
Look at the beauty beyond the screen. Our OLED TV designs are modern works of art, featuring an ultra thin TV profile that looks stunning from any angle. It doesn't just complement your decor — it elevates your entire space.
Which OLED TV is right for you?
Screen Size
Resolution Resolution is a measurement of the number of pixels that can be contained on a display screen. The higher the pixel count, the better the resolution.
Processor Samsung's AI powered 4K processor creates our best 4K experience. Our 4K AI Upscaling technology powered by 128 AI neural networks transforms content up to 4K picture quality. Our NQ4 AI Gen3 Processor optimizes both picture and sound to deliver 4K TV resolution whether you are streaming OTT services, playing your favorite video games or watching live sports.
Glare Free Glare Free is an advanced anti-glare TV technology designed to eliminate reflections and reduce screen glare, allowing for a more clear, comfortable and focused viewing experience, whether there's indoor lighting.
HDR HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes. Learn more about HDR TV technology.
FreeSync Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at peak performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.
Gaming Motion Gaming Motion is a technology that provides smooth motion and clean image quality without blur even in fast-paced game content.
OTS OTS stands for 'Object Tracking Sound', Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.
Design
Smart TV OS Samsung One UI Tizen is home to apps & services available on Samsung TVs. It includes Samsung TV Plus with free TV channels and free movies, Gaming Hub with cloud gaming services, Daily+ where you can manage your daily activities and SmartThings where you can control your smart devices from your TV. And it's equipped with Samsung Knox Security to protect your privacy and personal info. Add this hyperlink on "free TV channels and free movies to https://www.samsung.com/us/tvs/smart-tv/highlights/#samsung-tv-plus.
Global No.1 TV: Source – Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that this upgrade does not cover the hardware performance, features or durability.
Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Al Upscaling utilizes Al-based formulas. 2.Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
Click to Search: Feature available in certain regions (KR/US/UK/FR/DE/IT/ES) and languages (Korean/English/Spanish/French/Italian/German) only. Click to Search feature will be available on terrestrial, cable and Samsung TV Plus. Actor details are provided based on the metadata associated with the content you’re watching. This information may not always be complete or correct, so please double-check the actor details.
Bixby: Works on select TV controls. Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Bixby voice commands recognize English (US/UK), French, Spanish,German, Italian, Chinese, and Korean. Not all accents, dialects and expressions are recognized.
Pet Care:Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Each device must be signed in to same Samsung account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas.
Universal Gesture: Available apps and services may vary and are subject to change without notice. Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.
Samsung Knox Security: Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.
Auto Low Latency Mode: Low input lag is measured based on internal testing conditions and it is subject to change according to game settings or specific conditions.
4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
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Double check the address…just to make sure!
We will email you when inventory is added.
Thank you.
Product Registration
Quick and easy product registration.. Receive up-to-date personalized services and tips.
Serial Number/IMEI
Enter your Serial Number/IMEI
QR Scan
Scan the QR code on your products for easy registration.
* This feature can only be supported on Samsung Home Appliances and non-smart B2C monitors.
Enter your Serial Number/IMEI
Quick and easy product registration.
Please enter the 11 or 15- digit number.
This product is already registered. Make sure you entered the right serial number or IMEI.
iaType
iaSubType
iaCategory
Back view
The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.
Back view
The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.
Product registration is almost complete!!
You've entered a valid S/N or IMEI. Now select the model of your product.
Suggested Searches
No result. Please try again.
Galaxy Book3 Ultra
SM-G996BZKGEUA
Serial Number: R3CR508WNAH
The device you are currently using does not support the camera function.
