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Leadership & Mission

Leadership & Mission

Our mission & values

Our mission & values

Our promise to perform responsibly as a leading, global company.

Our promise to perform responsibly as a leading, global company.

Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. With an aim to become one of the most ethical companies in the world, Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management.

Our mission & approach

Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies.

The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colors. The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colors.

Our mission & approach

1. Supporting people to be their best

On the basis of human resources & technologies

· Make the extension of human resource development and technical superiority with management principles
· Increase the synergy effect of the whole management system through human resources and technologies

2. Our internal goals

Create the best products and services

· Create the products and services that give customers the best satisfaction
· Retain the 1st position in the world in the same line of business

3. Beyond Samsung

And contribute to society

· Contribute for common interests and a rich life
· Perform the mission statement by a member of the community

The values that define Samsung's spirit

Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes.

A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses. A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses.

The values that define Samsung's spirit

The values that define Samsung's spirit

People
People People
People

Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential.

Excellence
Excellence Excellence
Excellence

Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market.

Change
Change Change
Change

As we have done since our foundation, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

Integrity
Integrity Integrity
Integrity

Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

Co-prosperity
Co-prosperity Co-prosperity
Co-prosperity

Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide.

Five Samsung business principles

In an expression of its commitment to corporate social responsibility as a world leading company, Samsung Electronics announced the “Five Samsung Business Principles” in 2005. The principles serve as the foundation for its global code of conduct in compliance with legal and ethical standards and the fulfillment of its corporate social responsibilities.

A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger. A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger.

Five Samsung business principles

1. We comply with laws and ethical standards.

We respect the dignity and diversity of individuals.

We respect the basic human rights of all people. Forced labor, wage exploitation and child slavery are not allowed under any circumstances. We do not discriminate against nationality, race, gender, religion, etc. and treat all stakeholders and parties like customers or employees.

We compete fairly in accordance to law and business ethics.

We comply with all rules of other countries and regional communities, respect market competition order and compete in a fair way. We do not make unfair profits by unlawful means from bad trade ethics. We do not give or take compensation gifts, bribes or treat people while conducting business activities.

We maintain transparent accounting through accurate accounting records.

We record and manage all transactions accurately to make all stakeholders clearly understand our business activities comply with accounting standards that are used internationally, as well as accounting regulations of each country. As prescribed by law, we are transparent with company information and the main aspects of management, such as financial changes in the company.

We do not intervene in politics and maintain neutrality.

We respect political rights and political decisions of a person, and do not conduct political activity within the company. We do not use the company’s funds, manpower, facilities, etc. for political purposes.

2. We maintain a clean organizational culture.

We strictly keep one’s private and public life separate from all business activities.

In the case of a conflict between the company and a person, we give priority to the company’s legal interests. We do not espouse personal interests using the company’s property and own position and are not involved in any inappropriate activities such as misuse or embezzlement of the company’s assets. We do not have dealings with marketable securities like the buying and selling of stocks using officially acquired information.

We protect and respect the intellectual property of the company and other people.

Intellectual property and confidential information do not leave the company without prior permission or approval. We respect the intellectual property of others and are not involved in any acts of infringement like unauthorized use, reproduction, distribution, changes, etc.

We create a healthy atmosphere.

We do not allow any behavior that could harm healthy peer relationships such as sexual harassment, money transactions or violence. We do not form factions that could cause incompatibility inside the group nor do we organize private groups.

3. We respect customers, shareholders and employees.

We make customer satisfaction our top priority.

We provide products and services that meet the needs and expectations of customers. We have a sincere and friendly relationship with our customers and accept suggestions and complaints with modesty. Also, we respect and honor all information.

We pursue shareholder value oriented management.

We provide long-term benefits to shareholders through reasonable investments and improvement of operational efficiency. We create stable benefits through steady management activities and enhance the company’s market value. Moreover, we respect the shareholders’ rights, reasonable demands and ideas.

We make efforts for the improvement of the ‘quality of life’ of our employees.

We provide equal opportunities to all employees and treat them fairly according to their abilities and performance. We recommend continuous self-development of employees and support the improvements required to carry out duties. In addition, we make a work environment that can work autonomously and creatively.

4. We care for the environment, safety and health.

We pursue eco-friendly management.

We comply with international standards concerning environmental protection, related acts and subordinate statute and internal regulations. We make constant efforts for environmental protection in all business activities such as development, manufacturing, sales, etc. We take the lead in effective use of resources, like resource recycling.

We put emphasis on people’s safety and health.

We comply with international standards concerning safety, related acts and subordinate statute and internal regulations. We obey safety regulations, create a comfortable work environment and prevent negligent accidents.

5. We are a socially responsible corporate citizen.

We perform basic obligations faithfully as an enterprise citizen.

We make an effort to raise faith in the company’s responsibility and obligation as a member of the regional community. We work hard for safe employment creation and sincerely understand the responsibility of tax payments.

We build relationships of co-existence and co-prosperity with business partners.

We form two-way relationships based on mutual trust with our business partners and recognize them as strategic collaborators. We pursue collective growth and strive to strengthen the competitiveness of our partners through ethical and lawful support.

We respect the present social and cultural characteristics and have cooperative management (mutual prosperity/cooperation).

We respect the laws, culture and values of the regional community and contribute to the improvement of the quality of life. We keep an eye on developing a healthy society through public interest activities such as intellectual and artistic study, culture, sport activities, etc. We actively participate in social service activities like volunteer work, disaster relief, etc.

Get to know our CEO

History

Fortune global top company, Samsung.

With the success of its electronics business, Samsung has been recognized globally as an industry leader in technology and now ranked as a top 10 global brand.
2024

• Retained top position in global TV market leader for 18th consecutive year

• Topped global digital signage market for 15th consecutive year

• Developed industry’s fastest LPDDR5X DRAM at 10.7Gbps, optimized for AI applications

• Started industry’s first mass production of 9th-generation V-NAND

• Acquired Oxford Semantic Technologies, a UK-based knowledge graph startup

• Played key role in the Paris 2024 Opening Ceremony by installing Galaxy S24 Ultra smartphones

• Ranked Top 5 global brand for fifth consecutive year with a brand value of $100.8 billion

• Announced industry’s first 24GB GDDR7 DRAM for next-generation AI computing

2023

  • Ranked Global Top 5 brand for the 4th consecutive year with brand value of $91.4 billion
  • Topped global TV market for 17th consecutive year
  • Began mass production of industry’s most advanced 12nm-class DRAM
  • Won 80 awards at iF Design Awards 2023 including Gold for Bespoke Infinite Line of kitchen appliances
  • Unveiled generative AI model Samsung Gauss at Samsung AI Forum
  • Announced FDA-cleared Irregular Heart Rhythm Notification (IHRN) feature on Galaxy Watch
  • Developed industry-first GDDR7 DRAM, driving future growth of graphics market
  • Developed industry-first LPCAMM form factor, transforming the DRAM market
  • Received highest level of global certification from the Alliance for Water Stewardship
  • Provided Net Zero Home solution to a smart residential community in Sweden
2022
  • Held the first Samsung 6G Forum under the theme of "The Next Hyper-Connected Experience for All"
  • Started production of the world's first 3nm process node applying GAA transistor architecture
  • Launched Samsung Gaming Hub service on Samsung Smart TVs and Smart Monitors
  • Began sampling the industry’s first 16Gb GDDR6 DRAM featuring 24Gbps processing speeds
  • Broke ground on a new semiconductor R&D complex in Giheung, Korea, aiming to extend its leadership
  • Announced a new environmental strategy
  • Began mass producing a 1Tb TLC 8th-gen V-NAND with the industry’s highest bit density
  • Developed industry’s first 12nm-class DDR5 DRAM 
2021
  • Unveiled Neo QLED TVs
  • Unveiled AI-powered robotic vacuum cleaner
  • Introduced the industry’s first 5nm processor powering the next generation of wearables
  • Announced sustainability vision for mobile: Galaxy for the Planet
  • Began mass production of the most advanced 14nm EUV DDR5 DRAM
  • Developed the industry’s first 14nm based 16Gb LPDDR5X DRAM
  • Announced a new semiconductor fab facility site in Taylor, Texas
  • Ranked 4th in WBA’s Digital Inclusion Benchmark in 2021

2020

  • Unveiled 110” Samsung MICRO LED
  • Introduced the Galaxy Z Flip and Galaxy Z Fold2 with innovative form factors
  • Released 6G white paper
  • Launched the Generation17 program in partnership with UNDP
  • Commenced mass production of 3rd-gen 10nm-class(1z) 16Gb LPDDR5 DRAM in Pyeongtaek, Korea
  • Received Gold-level Zero Waste to Landfill validations from UL Solutions for all its global semiconductor operation sites
  • Introduced AI-powered laundry lineup with top-tier energy efficiency
  • Ranked top five in Interbrand’s Best Global Brands 2020 ($62.3 billion)
  • IOC and Samsung extended their Olympic partnership through 2023 

2019

  • Unveiled the world’s first 75-inch MicroLED
  • Unveiled ‘Samsung Bot’, robotics platforms for the future of AI
  • Announced a new CSR vision: 'Together for Tomorrow! Enabling People'
  • Marked a decade as the global industry leader in digital signage
  • Released 5G smartphone ‘Galaxy S10 5G
  • Completed the development of EUV-based 5nm process technology
  • Announced plans for KRW 133 trillion investment in logic chip business by 2030
  • Began mass production of industry’s first 12Gb LPDDR5 mobile DRAM for premium smartphones
  • Unveiled industry’s first 108MP image sensor for smartphones
  • Released the ‘Galaxy Fold’, creating a whole new mobile category
  • Introduced BESPOKE refrigerator, opening a new era of personalized appliances
  • Provided the world’s first 8K HDR10+ content on its TVs
  • Celebrated its 50th year anniversary

2018

  • Launched 'QLED 8K' and world’s first modular TV ‘The Wall’
  • Unveiled Samsung and HARMAN's '2018 Digital Cockpit'
  • Built cutting-edge EUV semiconductor line in Hwaseong, Korea
  • Launched 'Galaxy S9/S9+' and 'Galaxy Note9'
  • Debuted world’s first '3D Cinema LED' for movie theatre
  • Announced medium-to long-term global expansion plans of renewable energy
  • Mass-produced world's first 'fifth-generation V-NAND' and developed '8GB LPDDR5 D-RAM'
  • Announced to invest KRW 180 trillion and hire 40,000 for next three years to revitalize economy
  • Established seven global AI centres in Korea, the US, the UK, Canada, and Russia
  • Supplied world's first 5G network commercial equipment in the US (FWA) and Korea (NR Mobile)

2017

  • Completed acquisition of HARMAN
  • Began mass production at new semiconductor plant in Pyeongtaek, South Korea
  • Started mass production of its 2nd generation 10nm FinFET process technology and strengthened advanced foundry portfolio with new 11nm LPP and 7nm LPP with EUV technology
  • Unveiled Galaxy S8, S8+, and Note8
  • Brought QLED TVs and The Frame to global markets
  • Bixby voice capabilities now available in over 200 countries globally
  • Debuted world's first Cinema LED Screen
  • Ranked no.6 in Interbrand's Best Global Brands 2017 

2016

  • Announced plan to acquire HARMAN 
  • Announced comprehensive roadmap to enhance long-term shareholder value creation
  • Acquired Dacor, Joyent and Viv Labs
  • Started industry’s first mass production of system-on-chip with 10-nanometer FinFET technology
  • Introduced world’s first Universal Flash Storage (UFS) removable memory card Line-up, offering up to 256-Gigabyte (GB) capacity
  • Brought Galaxy S7 and Galaxy S7 edge to the global market
  • Began mass producing world’s fastest DRAM – based on newest high bandwidth memory (HBM) interface
  • Revealed spectacular 2016 Quantum dot TV lineup to begin a new decade of global TV leadership

2015

  • Maintained No.1 position in the global TV market for 10 consecutive years
  • Began mass production of the industry’s first 12Gb LPDDR4 mobile DRAM
  • Unveiled SleepSense, a personal sleep monitoring device that helps people improve the quality of their sleep
  • Launched the Gear S2, a stylish smartwatch with a versatile circular design and rotating bezel
  • Began mass production of the industry’s first 256Gb V-NAND flash memory
  • Launched the mobile payment service, Samsung Pay
  • Acquired YESCO, an American-based manufacturer of LED displays, and launched its LED signage business
  • Unveiled the Galaxy S6 and Galaxy S6 edge with the world’s first curved display on both sides
  • Announced mass production of industry’s first 14nm FinFET mobile AP

2014

  • Ranked as the 7th most valuable brand in the world, in Interbrand’s ‘Best 100 Global Brands 2014’ report
  • Unveiled the Galaxy Note Edge, the world’s first smartphone with a curved edge screen, along with the Gear S, the first wearable device featuring 3G connectivity
  • Acquired SmartThings, a U.S.-based IoT (Internet of Things) platform developer
  • Renewed Samsung’s agreement with the IOC, extending its sponsorship of the Olympic Games through to 2020
  • Opened a new semiconductor factory in Xi’an, China
  • Released the world’s first 105” curved UHD TV
  • Started DRAM mass production with the industry’s first 20nm process technology (4Gb DDR3)
  • Unveiled the world’s first 85’’ bendable UHD TV

2013

  • Launched Galaxy S4 in the global markets
  • Began mass producing the world's first 20 nanometer 4Gb ultra high-speed mobile DRAM

2012

  • Took 9th place among global top 100 brands with a brand value of USD 32.9 billion
  • The LCD business was sent to Samsung Mobile Display

2011

  • Began construction of the 7.5G LCD manufacturing plant in Suzhou, China
  • Signed a patent sharing license agreement with IBM

2010

  • Acquired the medical equipment company, Medison
  • Became the #1 global electronics company in sales
  • Began mass producing 20nm-class, 64-gigabit 3-bit NAND flash memory
  • Merged with Samsung Digital Imaging
  • Launched the Galaxy smartphone series with the Android OS

2009

  • Developed the world's first 40 nanometer DRAM
  • Samsung's brand value was ranked No. 19 in the world by Interbrand's 2010 Best Global Brands

2008

  • Established TV manufacturing in Russia

2007

  • Became an official Olympic technology sponsor

2006

  • Developed the world's first 40 nanometer 32Gb NAND flash memory, 50 nanometer 1GB DRAM memory
  • Became an official sponsor of the Paralympic Games
  • Became #1 in global TV market share

2005

  • Became the official sponsor of Chelsea, the English Premier League football club
  • Developed world's first 50 nanometers 16Gb NAND flash memory
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Pioneering the digital age

The digital age has brought revolutionary change and opportunity to global business and Samsung Electronics has responded with advanced technologies, competitive products and constant innovation.

2004

ㆍEstablished an LCD manufacturing facility in Tang jeong

ㆍEstablished a System LSI R&D centre in China

2003

ㆍEstablished S-LCD with Sony, to manufacture TFT-LCD panels

ㆍEstablished TSST, to manufacture optical storage devices

ㆍEstablished SESK, a manufacturing subsidiary in Slovakia

ㆍBecame #1 globally in flash memory

ㆍAchieved cumulative sales of over 10 million units for the SGH-T100 mobile phone launched in 2002

2002

ㆍBecame #1 in NAND flash memory and #2 in semiconductors worldwide

ㆍSigned a patent sharing license agreement with IBM

2001

ㆍBegan mass production of 512Mb flash memory devices

ㆍCreated the World Cyber Games

ㆍEstablished a Design Management Centre

2000

ㆍRecorded cumulative sales of over 100 million units of color TVs

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Advancing the digital frontier

Despite the 1997 financial crisis that affected nearly all Korean businesses, Samsung Electronics was one of the few companies that continued growing, thanks to its leadership in digital and network technologies and its steady concentration on electronics, finances and related services.

1999

ㆍDeveloped the world's first 3D TFT-LCD monitor

ㆍDeveloped a wireless internet phone (smartphone)

ㆍLaunched the world's 1st MP3 mobile phone

1998

ㆍAchieved top share of world's TFT-LCD market

ㆍBegan the mass production of world's first digital TV

ㆍDeveloped a complete flat-screen TV

ㆍServed as an Olympic Partner at the Nagano Winter Olympics

ㆍDeveloped world's first 128MB Synchronous DRAM and 128MB flash memory

1997

ㆍBecame a Worldwide Olympic Partner (TOP) in the wireless communications category

ㆍDeveloped world's first complete 30" TFT-LCD

ㆍAnnounced 2nd phase of "New Management"

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Becoming a global force

In the mid-1990s Samsung Electronics revolutionized its business through a dedication to making world-class products, providing total customer satisfaction and being a good corporate citizen all under the vision of quality first. During this period, 17 different products from semiconductors to computer monitors, TFT-LCD screens to color picture tubes climbed into the ranks of the top-five products for global market share in their respective areas and 12 others achieved top market ranking in their areas. Being No.1 also means fulfilling corporate social obligations, whether the cause is social welfare, environmental conservation, cultural events or sports.

To that end, Samsung Electronics actively participated in sports marketing and as a result of its intensive efforts, its then-chairman, Kun-hee Lee, was selected as a member of the International Olympic Committee (IOC) in July 1996, greatly enhancing the company image as a key contributor to world athletics.

1996

ㆍDeveloped the 1G DRAM

ㆍBegan mass production of 64M DRAMs

1995

ㆍSamsung Advanced Institute of Technology (SAIT) developed world’s first real-time MPEG-3 technology

ㆍDeveloped the world’s first 33" double-screen TV

1994

ㆍDeveloped the world’s first 256M DRAM

ㆍProduced over 30 million microwave ovens

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Competing in a changing tech world

The early 1990s presented tremendous challenges for high-tech businesses. Mergers, coalitions and buy-outs were common while competition and consolidation flourished.

Companies were pressed to rethink their technology and services offerings. Business began to flow across borders between countries and companies. Samsung Electronics made the most of these opportunities by refocusing its business strategy to better respond to market demands.

1993

ㆍSamsung Advanced Institute of Technology (SAIT) developed first-ever digital video disk recorder (DVD-R)

ㆍSamsung Group enacted the company identity

ㆍSamsung Group announced "New Management"

1992

ㆍDeveloped mobile phone system

ㆍDeveloped world's first 64M DRAM

ㆍProduced over 10 million industrial robots

ㆍBegan manufacturing in China

1991

ㆍDeveloped mobile phone handset

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Entering the global marketplace

Samsung Electronics increasing focus on technology led to the creation of two research and development (R&D) institutes that helped expand its reach even further into electronics, semiconductors, optical telecommunications and new fields of technology innovation from nanotechnology to advanced network architectures. In 1980, a major milestone was the merger between Samsung Electronics and Samsung Semiconductor.

1989

ㆍProduced over 20 million color TVs

1988

ㆍSamsung Semiconductor & Telecommunications Co. merged with Samsung Electronics. Home appliances, telecommunications and semiconductors were selected as core business lines

1987

ㆍSamsung Advanced Institute of Technology (SAIT) opened for R&D purposes

1986

ㆍDeveloped the world's smallest, lightest 4mm video tape recorder

1984

ㆍExported first VCRs to the US

ㆍThe company's name changed to "Samsung Electronics Co. Ltd"

ㆍSales exceeded 1 trillion won

1983

ㆍBegan production of personal computers (PCs)

1982

ㆍKorea Telecommunications Co. was renamed as Samsung Semiconductor & Telecommunications Co.

ㆍProduced 10 million black-and-white TVs

ㆍEstablished 1st overseas manufacturing subsidiary in Portugal

ㆍSemiconductor business was moved to Korea Electronics Information Co.

1980

ㆍBegan producing air conditioners

ㆍOpened the R&D Centre in Suwon

ㆍMerged with Samsung Semiconductor Co.

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Diversifying in electronics

Samsung Electronics was founded in 1969 and quickly became a major manufacturer in the Korean market.

During this initial period a burst of growth came from the burgeoning home electronics business and the company began exporting its products for the first time. Samsung Electronics also acquired a 50 percent stake in Korea Semiconductor; further solidifying Samsung Electronics' position as a leader in semiconductor manufacturing.

1979

ㆍBegan mass production of microwave ovens

ㆍDeveloped VHS VCRs

ㆍAcquired Korea Electronics Information Co.

1978

ㆍProduced 4 million black-and-white TVs (the most in the world)

ㆍEstablished first overseas office in the United States (SEA)

1977

ㆍStarted exporting color TVs

ㆍBegan mass producing color TVs

ㆍAcquired Korea Semiconductor Co.

1976

ㆍProduced 1 million black-and-white TVs

1975

ㆍLaunched world's third 'Quick Start' system TV (product name: Econo TV)

1974

ㆍBegan washing machine and refrigerator production

1972

ㆍBegan production of black-and-white televisions for the domestic market

1971

ㆍBegan exporting black-and-white TVs to Panama

1970

ㆍBlack-and-white TV (model: P-3202) production started by Samsung-Sanyo

1969

ㆍSamsung-Sanyo Electronics was established (renamed Samsung Electro-Mechanics in March 1975 and merged with Samsung Electronics in March 1977)

ㆍEstablished "Samsung Electronics Industry Co Ltd."

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