Grow marketing momentum and impact with AI
With Atlassian, marketing teams trade AI potential for tangible impact. When AI has the right context and is embedded across workflows, strategy moves seamlessly into coordinated execution.
A Leader in Marketing Work Management. AI that turns momentum into measurable ROI.
Atlassian Named a Leader in the Gartner® Magic Quadrant™
Align teams and move faster
Turn strategy into market impact faster
Accelerate work with clarity and coordination to keep teams moving. AI helps turn plans into action, jumpstarts and refines work, and resolves risks before delays, rework, and last-minute surprises slow momentum.
Less busywork, more creating
Create capacity for revenue-driving work
Reclaim time for strategy, creativity, and insights. AI grounded in your goals, work, knowledge, and decisions takes on chasing updates, finding context, drafting from scratch, rebuilding plans, and aligning stakeholders.
Elevate work at every stage
Raise quality and performance at scale
Put the right context into every workflow. AI grounded in your institutional memory, playbooks, assets, and insights helps teams create stronger work, sharpen ideas, de-risk plans, and deliver marketing that resonates and drives action.
Know what’s working and why
Prove impact with confidence
Connect marketing work to goals, outcomes, decisions, and learnings. AI synthesizes progress, risks, and results into the narrative leaders need to walk into every conversation with a credible story of marketing’s contribution.
Run the full marketing lifecycle on Teamwork Collection
Give marketing teams one connected space to plan, create, review, launch, and improve. Confluence keeps plans and knowledge in context, Jira moves execution forward, Loom accelerates feedback and alignment without endless meetings, and Rovo brings AI into the flow of work.
Turn strategic priorities into actionable plans
Ground every plan in shared goals, business context, insights, and learnings. AI helps sharpen the strategy, turn it into living context, and translate it into actionable plans and coordinated work.
Atlassian is table stakes for running our marketing team. As the head of our global marketing organization that spans five continents, I could not do my job without the Atlassian System of Work.
Sarah Brown
VP of Marketing, ServiceRocket
- 12x
- improvement in marketing campaign productivity
- 12,000
- meetings eliminated per year
Why Atlassian for marketing
Built for cross-functional work
Connect marketing, product, sales, agencies, and other collaborators in one shared platform so teams stay aligned on plans, progress, decisions, and outcomes.
Powered by organizational memory
Bring knowledge from across the business and sources into every plan, campaign, and asset so teams and AI can enrich work with shared context and insights.
Enterprise-ready yet flexible
Scale marketing work across teams and regions with flexible workflows that adapt to how teams work while preserving governance, visibility, and control.
Integrated into your stack
Connect the systems behind the work so plans, execution, assets, and results stay linked across your stack without adding another place for teams to manage.
ebook
The State of Teams CMO Executive Insights
Learn how marketing leaders turn AI momentum into market leadership
ebook
Guide to Running Faster, Smarter Campaigns
Discover practical strategies for eliminating campaign bottlenecks and increasing results
webinar
AI Lessons from Atlassian Marketing Leaders
Learn how Atlassian Marketing leaders are applying AI across team workflows
The AI-native platform for high-performing marketing teams
See how Atlassian powers marketing teams to plan smarter, execute faster, and deliver impact