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The best way to buy the products you love.

Mac

iPhone

iPad

Apple Watch

AirPods

AirTag

Apple TV 4K

HomePod

Accessories

Apple Gift Card

The latest.

Take a look at what’s new right now.

PRE-ORDER NOW

Mac mini

Now with M6 and M5 Pro. From €1,079

PRE-ORDER NOW

Mac Studio

Now with M5 Max and M5 Ultra. From €3,049

iPhone 17 Pro

All out Pro. From €1,339

MacBook Neo

The magic of Mac at a surprising price. From €799

LIMITED TIME

Buy Mac or iPad with education savings.

And get a gift card from €80 to €120.^{Footnote ◊}

iPhone 17e

Feature stacked. Value packed. From €729

FREE ENGRAVING

AirPods Max 2

New intelligent features. More immersive listening. €579

MacBook Pro

Now with M5, M5 Pro and M5 Max. From €2,249

MacBook Air

Now supercharged by M5. From €1,449

iPad Air

Now supercharged by M4. From €839

Apple Watch Series 11

The ultimate way to watch your health. From €449

iPhone 17

Magichromatic. From €979

iPhone Air

The thinnest iPhone ever. From €1,239

Apple Watch SE 3

Walk it. Talk it. Track it. Love it. From €269

Help is here.

Whenever and however you need it.

APPLE SPECIALIST

Shop one on one with a Specialist online.

PERSONAL SETUP

Set up your new device with help from a Specialist.

Let us guide you through data transfer, the latest features and more, in an online, one-to-one session.

Service and support. We’re here to help.

The Apple Store difference.

Even more reasons to shop with us.

Trade in your device, get credit towards a new one.^{Footnote ◊◊}

Make them yours. Engrave a mix of emoji, names and numbers for free.

Free delivery direct to your door.

Get a personalised shopping experience in the Apple Store app.

Customise your Mac and create your own style of Apple Watch.

Accessories.

Essentials that pair perfectly with your favourite devices.

Here and wow.

The accessories you love.
In a fresh mix of colours.

Explore all accessories.

Elevated home cinema sound.

Just in time for Ted’s return.

APPLE TV

Get 3 months of Apple TV free when you buy an Apple device.^{Footnote ∆}

APPLE TV

Watch new Apple Originals every month.

The Apple experience.

Do even more with Apple products and services.

Apple Intelligence.
Create, communicate and get things done effortlessly.^Footnote 1

APPLE STORE APP

Put your bow on it.

Make the gift unmistakably theirs with a personalised message created especially for them.

Five Apple services. One easy subscription.

We’ve got you covered. - Apple Care+

AppleCare+ now comes with unlimited repairs for accidental damage protection.

Discover all the ways to use Apple Pay.

Savings and offers.

Exclusive deals, special stores and more.

EDUCATION

Buy a new Mac or iPad with education savings.^Footnote 2

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one-year warranty.

SMALL BUSINESS

Simple solutions for all the ways you work.