Open-source marketing agents for Claude, ChatGPT, Codex, OpenClaw, Hermes, and any MCP client. Connect once and your assistant runs SEO audits, generative engine optimization (GEO) / AI-visibility checks, local SEO, KOL pricing, social listening, competitive intelligence, and industry marketing from live public data. Each agent is a folder of SKILL.md skills over UnifAPI's public-data APIs. Read-only — eyes, not hands — they research and price; they never post.
Agents · Skills · Install · Connect a client · API catalog · Docs
These skills are generated and versioned — to suggest a change, open an issue or PR (see CONTRIBUTING.md).
Connect the public-data MCP server to your agent and add the marketing skills — read-only, OAuth, no API key to paste. New workspaces get free trial credits. Pick the path your client supports:
Paste one prompt (Claude Code, Codex, Cursor, OpenClaw, Goose — any agent that manages its own MCP servers). Drop this in and it adds the server and runs the OAuth sign-in:
Install the UnifAPI MCP server for me, then confirm it connected. It's a remote
(streamable HTTP) MCP server at https://mcp.unifapi.com. UnifAPI uses OAuth — open the browser
sign-in when prompted. It's read-only public data, so there's no API key to paste.
Then add the marketing skills with npx skills add unifapi-agent/agents.
Web connector — no terminal (Claude, ChatGPT, Perplexity, Grok): add a custom connector pointed at https://mcp.unifapi.com and authorize over OAuth. ChatGPT needs Developer Mode (Plus/Pro/Team/Enterprise): Settings → Connectors → Advanced → enable Developer Mode → Create, MCP server URL https://mcp.unifapi.com, OAuth.
Codex ships a .codex-plugin/plugin.json (the same skills and the OAuth MCP server). To wire it up by hand instead, add the server to ~/.codex/config.toml and run codex mcp login unifapi:
[mcp_servers.unifapi]
url = "https://mcp.unifapi.com"Claude-compatible plugin hosts (Claude Code · Claude Desktop · OpenClaw) can install the skills and the MCP server together in one shot:
/plugin marketplace add unifapi-agent/agents
/plugin install unifapi@unifapi # that's plugin@marketplaceAny other MCP client: point it at https://mcp.unifapi.com (OAuth) and add the skills with npx skills add unifapi-agent/agents.
Setting up a specific client? Step-by-step pages for every supported client live in connect/.
After connecting, sign in when prompted and ask your assistant:
Audit example.com for "unified api" and "public data api": pull our live organic and
AI-answer positions, the competing pages, and a prioritized fix list — cite every finding.
Role Agents own the skills; Vertical and Platform Agents recombine them by industry and by source. Full agent → skill → API map in AGENTS.md.
- SEO Agent — Track rankings, audit SERPs, and research keywords, competitors, and backlinks as live records — inside your assistant.
- AI Visibility Agent — Measure whether your brand and domain get cited in AI answers across ChatGPT and AI search — and where competitors win the answer.
- Local SEO Agent — Audit local-pack rankings, map listings, and review presence for one location or hundreds.
- Influencer Marketing Agent — Plan, match, price, confirm, track, and report creator campaigns from public engagement evidence.
- Content Strategy Agent — Turn public demand — keywords, Reddit threads, YouTube, and news — into a content plan with evidence.
- Social Listening Agent — Monitor public mentions across X, Reddit, TikTok, and news, and get a brief when something meaningfully changes.
- Social Selling Agent — Spot buying signals and warm openings across X and LinkedIn, then prep evidence-backed outreach.
- Competitive Intelligence Agent — Track what competitors ship and say across X, LinkedIn, YouTube, Reddit, and news — and explain what changed.
- Lead & Company Research Agent — Build B2B account and company briefs from public LinkedIn and news signals.
- Real Estate Marketing Agent — Local visibility, listing presence, content, and AI-answer citations for brokerages and agents.
- Med Spa Marketing Agent — Local rankings, treatment-content demand, reviews, and AI visibility for med spas and aesthetics clinics.
- Dental Marketing Agent — Local rankings, patient-question content, reviews, and AI visibility for dental practices.
- Law Firm Marketing Agent — Local rankings, practice-area content, reputation, and AI visibility for law firms and attorneys.
- Restaurant Marketing Agent — Local rankings, social buzz, reviews, and AI visibility for restaurants and hospitality.
- Home Services Marketing Agent — Local rankings, service-area content, reviews, and AI visibility for home services and contractors.
- X (Twitter) Agent — Research public X / Twitter profiles, posts, communities, and trends — read-only, inside your assistant.
- LinkedIn Agent — Research public LinkedIn companies, people, jobs, and posts for B2B — read-only, inside your assistant.
- Reddit Agent — Research public subreddits, threads, and community language — read-only, inside your assistant.
- TikTok Agent — Research public TikTok creators, videos, hashtags, and trends — read-only, inside your assistant.
- YouTube Agent — Research public YouTube channels, videos, and trends — read-only, inside your assistant.
- Instagram Agent — Research public Instagram profiles, posts, reels, and comments — read-only, inside your assistant.
- Hacker News Agent — Research public Hacker News launches, threads, and sentiment — read-only, inside your assistant.
- Threads Agent — Research public Threads posts, profiles, and conversation — read-only, inside your assistant.
| Skill | Agent | Type | What it does |
|---|---|---|---|
| seo-audit | SEO Agent | enhanced | Audit crawlability, on-page, and content against live SERP and ranking evidence — not a static checklist. |
| seo-fix-plan | SEO Agent | enhanced | Convert live SEO audit evidence into prioritized fixes, owners, and acceptance checks. |
| keyword-research | SEO Agent | enhanced | Turn a seed list into ranked keyword opportunities and competitor gaps from live SERP and volume data. |
| schema | SEO Agent | advice | Choose and implement the right schema.org types for a page, with valid JSON-LD the assistant can write. |
| ai-visibility-audit | AI Visibility Agent | enhanced | The GEO equivalent of an SEO audit — check whether you're cited in AI answers and who owns the answer instead. |
| ai-visibility-fix-plan | AI Visibility Agent | enhanced | Prioritize Structure, Authority, and Presence fixes for prompts where AI answers do not cite you. |
| llm-mention-tracking | AI Visibility Agent | enhanced | Track how often you're mentioned across ChatGPT and AI search over a fixed prompt set, and how share of voice moves vs competitors. |
| ai-answer-gap | AI Visibility Agent | enhanced | Find the prompts you should own in AI answers but don't, name who owns each, and rank the gaps by AI search volume. |
| local-pack-audit | Local SEO Agent | enhanced | Pull the live local pack / map results for a business's queries and report exactly where it ranks vs competitors. |
| listing-accuracy-audit | Local SEO Agent | enhanced | Read a business's public map/local listing and flag where the details are inconsistent, incomplete, or wrong. |
| local-competitor-scan | Local SEO Agent | enhanced | Map the competitors ranking ahead in the local pack and surface what they have that you lack, in concrete numbers. |
| creator-campaign-ops | Influencer Marketing Agent | enhanced | Plan, match, price, confirm, track, and report an influencer campaign from public creator evidence. |
| creator-shortlist | Influencer Marketing Agent | enhanced | Find creators by niche, audience language, recent momentum, and platform fit. |
| audience-fit-check | Influencer Marketing Agent | enhanced | Vet a single creator's audience fit and brand-safety from public posts and engagement before outreach. |
| kol-pricing | Influencer Marketing Agent | enhanced | Estimate Twitter/X KOL rates from public engagement, audience fit, and risk. |
| content-opportunity-brief | Content Strategy Agent | enhanced | Find repeated questions and formats across YouTube, TikTok, Reddit, and X. |
| content-strategy | Content Strategy Agent | enhanced | Turn real public demand into content pillars, a topic-cluster map, and a sequenced calendar — each topic backed by evidence. |
| customer-research | Content Strategy Agent | enhanced | Mine authentic customer language, pains, and objections from public communities to inform messaging and content. |
| social-listening-brief | Social Listening Agent | enhanced | Track public mentions and return a concise brief instead of a dashboard. |
| reddit-community-research | Social Listening Agent | enhanced | Map subreddits, recurring questions, objections, and language for a niche. |
| reddit-thread-fit-check | Social Listening Agent | enhanced | Score Reddit threads by relevance, intent, rules, timing, and account risk before anyone replies. |
| buying-signal-monitor | Social Selling Agent | enhanced | Watch public X and LinkedIn for buying intent and return warm leads, each anchored to the post that proves it. |
| linkedin-account-research | Lead & Company Research Agent | enhanced | Use public company, post, job, and profile signals for B2B research. |
| competitor-launch-monitor | Competitive Intelligence Agent | enhanced | Collect public launch signals and turn them into a competitive brief. |
| competitor-profiling | Competitive Intelligence Agent | enhanced | Turn a competitor's public footprint into a structured, source-cited profile — positioning, product, pricing, and implications. |
| account-news-signals | Lead & Company Research Agent | enhanced | Pull recent public news for a target account and convert each event into a dated, sourced outreach hook. |
| neighborhood-guide-opportunity | Real Estate Marketing Agent | enhanced | Find the neighborhood-level search and content opportunities agents can own where Zillow and the portals are weak. |
| agent-reputation-benchmark | Real Estate Marketing Agent | enhanced | Benchmark an agent's public reviews and local-pack presence against the nearest competitors for realtor queries. |
| med-spa-reputation-benchmark | Med Spa Marketing Agent | enhanced | Compare a clinic's review count, rating, and velocity against the nearest competitors — the #1 med-spa local lever. |
| treatment-demand-radar | Med Spa Marketing Agent | enhanced | Map treatment search demand and social trends to a clinic's service menu and content plan. |
| dental-reputation-benchmark | Dental Marketing Agent | enhanced | Benchmark a dental practice's reviews, rating, and velocity against nearby practices to explain the map-pack gap. |
| patient-question-content | Dental Marketing Agent | enhanced | Mine the real questions patients ask about a practice's services and rank them into a content plan. |
| practice-area-rank-audit | Law Firm Marketing Agent | enhanced | Audit a firm's rank for every practice-area + city query and flag where thin content is the reason it's losing. |
| attorney-reputation-benchmark | Law Firm Marketing Agent | enhanced | Benchmark a firm's public reviews and local-pack presence against competing firms and quantify the gap. |
| restaurant-local-buzz | Restaurant Marketing Agent | enhanced | Audit a venue's local-pack rank, review themes, and recent TikTok buzz for its cuisine and category. |
| menu-demand-radar | Restaurant Marketing Agent | enhanced | Map demand for a venue's cuisine and dishes across local search, AI answers, and TikTok to prioritize content and promos. |
| service-area-rank-audit | Home Services Marketing Agent | enhanced | Audit local-pack rank for a trade's service + location queries across every city and ZIP it serves. |
| homeowner-question-content | Home Services Marketing Agent | enhanced | Mine the real problem and cost questions homeowners ask about a trade's services and rank them into a content plan. |
| x-twitter | X (Twitter) Agent | data | The deterministic guide to reading public X/Twitter data through UnifAPI — profiles, posts, engagement, followers, search, and trends. |
| LinkedIn Agent | data | The deterministic guide to reading public LinkedIn data through UnifAPI — companies, people, jobs, posts, and member insights. | |
| Reddit Agent | data | The deterministic guide to reading public Reddit data through UnifAPI — subreddits, threads, comments, users, and trending searches. | |
| tiktok | TikTok Agent | data | The deterministic guide to reading public TikTok data through UnifAPI — creators, videos, comments, hashtags, music, and search. |
| youtube | YouTube Agent | data | The deterministic guide to reading public YouTube data through UnifAPI — channels, videos, related content, search, and trending. |
| Instagram Agent | data | The deterministic guide to reading public Instagram data through UnifAPI — profiles, posts, reels, comments, locations, and search. | |
| hacker-news | Hacker News Agent | data | The deterministic guide to reading public Hacker News data through UnifAPI — story feeds, items, comment trees, and users. |
| threads | Threads Agent | data | The deterministic guide to reading public Threads data through UnifAPI — recent and top post search, profiles, and replies. |
MIT. Skills adapted from other open-source projects keep their attribution in the SKILL.md frontmatter and a credit in the skill's README.