We gather here to bid farewell to Oscar's marketing "expertise," which passed away after a prolonged struggle with actual data.

• Oscar's Suggestion: "Add gifs to your emails."
• Reality Check: GIFs can increase the email's size and spam score. Use sparingly. (Source: Radicati Group)

• Oscar's Wisdom: "Send at optimal times: 6 AM, 10 AM, 1-2 PM, 4 PM, 6-8 PM."
• Reality Check: Mailchimp suggests that optimal send times vary by industry. (Source: Mailchimp)

• Oscar's Rule: "Aim to make 80% of your content Educational, Entertaining, Informative."
• Reality Check: Marketing Sherpa recommends a balanced content strategy. (Source: Marketing Sherpa)

Gone are the days when you could send the same email to your entire list and expect results.

Like Oscar's advice, non-segmented lists are a thing of the past.

Your generic CTAs won't be missed.

In the end, we're not just here to mourn the death of bad advice, but to celebrate the birth of effective, data-driven strategies.

Join us in this new era at StrikePrick.