Shop It! is a cloud based mobile application for enhancing the shopping experience for users on the go. Our application can recommend best offers in nearby stores, deals in restaurants and best discounts on products based on your location. Project uses highly scalable and efficient Amazon services like SQS and SNS for ensuring high availability. For notifications, we have used Google Cloud Messaging (GCM) for real time service. We are using REST API for providing responses from backend Elasticsearch engine scanning through high amount of geocoded deals data ensuring minimum response time for users. With this application users now have a power to reach beyond just an conventional shopping application. By registering as a merchant in the app and user can start own business or boost an existing one.