Vaccine Intention Determinants Model: A Public Acceptance Study on Covid 19 Vaccination Plan in Central Java

¹ Dept. of Business Administration, Faculty of Social and Political Sciences, Universitas Diponegoro
² Dept. of Business Administration, Faculty of Social and Political Sciences, Universitas Diponegoro
³ Dept. of Business Administration, Faculty of Social and Political Sciences, Universitas Diponegoro

^* Corresponding author: amnirahman@lecturer.undip.ac.id

Abstract

Vaccination, which is often seen as a health policy intervention, has proven to be the most effective at reducing the spread of infectious diseases globally. However, the perception of anti-vaccines, misunderstanding of information related to vaccines, and even doubts about vaccines are still common in the community—no exception related to the COVID-19 global vaccination. Therefore, we need a study that can answer the determinant variable of the COVID-19 vaccination intention, especially in Indonesia. This study answers how personal attitude, subjective norm, and perceived feasibility with religious and media literacy moderation influence the public intention in using the COVID-19 vaccine in Indonesia. This research uses a quantitative research approach, with an explanative research type. We used Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB), and Decomposed Theory of Planned Behaviour (DPTB) as a determinant model with a variable of religiosity and media literacy as a moderating variable for the intention of vaccination COVID-19 in Central Java. This research was conducted in Central Java Province as one of the provinces with the largest population and one of Indonesia's largest number of COVID-19 cases. Data collection was carried out online and offline with 100 respondents.