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Palgrave Macmillan

Media Influence on Opinion Change and Democracy

How Private, Public and Social Media Organizations Shape Public Opinion

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  • © 2024

Overview

  • Links the role of private media, public media and social media on public opinion and democracies
  • Brings together academic experts working on topics ranging from political communication to cyberactivism
  • Lays the groundwork for a transnational debate on communication consumption in daily life

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About this book

This book reviews and advances the theoretical and empirical knowledge at the intersection of opinion change and democracy. Specifically, the volume addresses how opinion change and political persuasion unfold in three main domains of media effects: private media (i.e., news organizations), public service media (state-own media services), and social media platforms. Divided in these three different sections, the volume serves as a venue to discuss and further advance the most recent theoretical assumptions and empirical findings that underpin our current understanding on how media influence public opinion and shape liberal democracies. The book also explores how media literacy and critical thinking can mitigate the effects of misinformation and propaganda, emphasizing the importance of educating the public to discern credible information from deceptive content. Furthermore, it discusses the ethical implications of media practices and the responsibilities of media producers in maintaining the integrity of democratic discourse. By highlighting these aspects, the book provides a comprehensive understanding of the complex interplay between media, public opinion, and democracy, offering valuable insights for scholars, policymakers, and anyone interested in the role of media in shaping public opinion.

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Table of contents (13 chapters)

  1. Opinion Change and Democracy in Private Media

  2. Opinion Change and Democracy in Social Media Platforms

Editors and Affiliations

  • Santiago de Compostela, Spain

    Manuel Goyanes

  • Campus Universitario, Cuenca, Spain

    Azahara Cañedo

About the editors

Manuel Goyanes serves as Associate Professor of Research Methods at Universidad Carlos III de Madrid. His interdisciplinary work revolves around theoretically designing, and empirically testing, cutting-edge quantitative and qualitative methodological procedures to scientifically address challenging aspects of social science inquiry.

Azahara Cañedo (PhD) serves as Associate Professor at the Faculty of Communication at University of Castilla-La Mancha, where she is a researcher of the research group Comunicación Pública: Poder, Derecho y Mensaje (Public Communication: Power, Law and Message).

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This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selectable text. Users of assistive technologies may experience difficulty navigating or interpreting content in this document. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com.

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This ebook is designed with accessibility in mind, aiming to meet the ePub Accessibility 1.0 AA and WCAG 2.0 Level AA standards. Its features include descriptions for images and other non-text content, as well as rich navigation that is compatible with screen readers. We recognize the importance of accessibility, and we welcome queries about accessibility for any of our products. If you have a question or an access need, please get in touch with us at accessibilitysupport@springernature.com.

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