YouTube impacts communities large and small. From enabling existing businesses to thrive to helping content creators build audiences, launch careers, create their own ventures, and hire teams.
Find out more about YouTube’s economic, societal and cultural impact in the US by downloading YouTube’s 2023 Impact Report by Oxford Economics.
YouTube’s creative ecosystem contributed over $45bn to the US's GDP in 2023.
According to research by Oxford Economics
YouTube's creative ecosystem supported more than 430,000 full time equivalent (FTE) jobs in the US.
According to research by Oxford Economics
Creators have many ways to earn money on YouTube, from a share of revenues earned from Ads and YouTube Premium subscriptions to Channel Memberships, ticket sales and even Shopping.
Kent Rollins and his wife Shannon are among the many creators who have grown their business with the help of revenue they’ve earned on YouTube. They have built an audience of over 3 million subscribers from cowboy cooking videos filmed from their traditional chuck wagon. The success of their channel has inspired an e-commerce business selling sauces and seasonings, as well as three cookbooks.
Fans of creators can also help add to a creator’s channel revenue. Fan funding features like Super Chat, Super Stickers and Super Thanks allow fans to reward their favorite creators for the content they love.
In the US, 75% of creators who earn money from YouTube agree that YouTube provides an opportunity to create content and earn money that they wouldn't get from traditional media (According to research by Oxford Economics).
In the US, 75% of creators who earn money from YouTube agree that YouTube provides an opportunity to create content and earn money that they wouldn't get from traditional media (According to research by Oxford Economics).
Businesses can use YouTube to reach new audiences, build their brands, and train their staff, ultimately helping to boost their bottom line.
Since launching their YouTube channel, third generation candy maker, Steve Andrianos and his wife Terry, have seen their family-operated business grow and evolve. They now receive orders from across the US and overseas, they’ve hired additional staff and reopened their brick and mortar Hercules Candy store - originally started decades ago by Steve’s grandfather.
YouTube has been a game changer for us because it generates huge interest in our business which turns into sales.
YouTube has been a game changer for us because it generates huge interest in our business which turns into sales.
of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences
of businesses with a YouTube channel agree that YouTube has helped them develop a following from their local area
YouTube is a place where diverse voices can find a platform and grow an audience.
Proud Latina mom, Susie Jaramillo started the Canticos YouTube channel to fill a gap in the market for bilingual children’s learning and entertainment. Canticos has grown to over 800,000 subscribers, attracted global audiences from all backgrounds and is enjoyed by children, parents and educators alike.
YouTube’s universal access means more opportunity for people to turn their passions, hobbies and even their cultures into businesses like Canticos.
of users agree that they value the diversity of content and perspectives they can find on YouTube
of users agree that with YouTube they can hear from diverse communities and/or cultures from around the world
We give parents a tool to proudly and joyfully share their culture and help their kids be bilingual.
We give parents a tool to proudly and joyfully share their culture and help their kids be bilingual.
YouTube makes learning accessible and flexible for everyone, regardless of age or location.
Both kids and their parents are benefiting from universal access to quality kids’ learning and entertainment. YouTube is also a useful tool for teachers. And it’s not just kids learning, adults have opportunities to learn technical skills, professional skills and skills to grow hobbies and interests.
After spotting a lack of diversity in kids programming, Dr. Javoris Hollingsworth and his wife Dr. Arlene Gordon-Hollingsworth created Gracie’s Corner. Featuring a diverse cast of animated characters and voiced by daughter, Graceyn, Gracie’s Corner aims to be both educational and entertaining.
The Hollingsworth’s channel has grown to over 5 million subscribers around the world and they’ve even begun dubbing their content in other languages.
I am always grateful when I see children learning and families enjoying Gracie's Corner.
I am always grateful when I see children learning and families enjoying Gracie's Corner.
of users report using YouTube to gather information and knowledge
of parents who use YouTube agree that YouTube (or YouTube Kids for children under 13) provides quality content for their children's learning and/or entertainment
Neal Mohan, CEO
In this podcast produced in partnership with National Public Media, find out how creators behind rising and established YouTube channels have turned their passions into full-time careers.
In the latest 2022 U.S. YouTube Impact Report, we highlight key findings and showcase individual creator stories.
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