Sell cosmetics online
Start, run, and grow your cosmetics business
Get the training, tools, and support you need to bring your cosmetics business to life.
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How to sell cosmetics in just 5 steps
Whether you’re sourcing cosmetics to sell or creating original formulations, a stylish product line helps your cosmetics business attract customers. Simplify product selection by linking your store to wholesalers and suppliers through third-party apps, ensuring your bestselling cosmetics are always in stock.
Build a home for your cosmetics and a destination for customers using Shopify’s store editor. Creating a website is simple, with endless ways to express your brand. Choose a mobile-friendly theme and generate product descriptions with Shopify Magic. Then add popular features like customer reviews and buy now buttons.
Setting up an online store to sell cosmetics is just the beginning. You want customers who are interested in cosmetics like yours to discover your brand. With Shopify, you can promote your cosmetics on compatible social platforms and marketplaces, reaching a wider audience.
Make your cosmetics easy and safe to buy with Shopify Payments, which supports all major payment methods. Adding Shop Pay, the internet's highest-converting checkout option, lets customers order cosmetics and complete their purchase with a single tap.
Reliable shipping keeps customers happy. Process your cosmetics orders quickly with automated label printing, tracking, and discounts on shipping rates. As your cosmetics business grows, the Shopify Fulfillment Network is available to manage storage and returns.
Everything you need to get started
Free resources
Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.
Helpful tools
Use the drag-and-drop store builder to start a beautiful cosmetics store without coding or design skills. Choose from over 70 customizable and responsive themes to build your unique business and brand.
Smart marketing
Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your cosmetics with Google Performance Max campaigns, and build an audience using automated Facebook and Instagram ads.
Sincere support
Connect with Shopify customer support over online chat, the phone, or email. Support is available 24/7, and can help with almost any challenge your cosmetics business encounters.
Learn more about selling cosmetics
Your cosmetics deserve a wide audience. Launching an online store with Shopify gives your brand a home and customers a welcoming shopping destination. Connect your store to social media platforms and marketplaces to reach shoppers globally. Consider selling your cosmetics to local retail stores—building relationships with other sellers can unlock new sales opportunities.
You can resell makeup if it’s unopened, unused, and not against the original seller’s policies.
Yes, you can sell makeup on Shopify. SoLa Look is one example of a Shopify merchant that sells makeup online.
- Foundation
- Blush
- Eye shadow
- Applicator brushes
- Makeup sets
Launching a cosmetics business is affordable. Shopify makes it easy to start an online store and provides the tools you need to succeed. If you choose to invest in cosmetics production, purchase inventory, or manage fulfillment, startup costs may vary. Either way, you decide the scale and budget of your cosmetics business.
Cosmetics businesses can be profitable, and an ecommerce platform can help increase your revenue. Ecommerce platforms offer sales and marketing tools that make it easier to reach a wide audience. Targeted digital marketing strategies like SEO and social media advertising can also enhance your online visibility, leading to more store traffic and increased sales opportunities. With the right products and sales tools, it’s possible to turn a cosmetics business into a substantial income source.
Powerful apps
From creating product videos to building loyalty programs, the Shopify App Store has over 6000 apps to add even more features and functionality to your cosmetics store.
Multi-channel sales
Sell your cosmetics online, in retail, or at a kiosk. With the Shopify POS app, you can manage your business, accept payments, and track inventory no matter where you sell.
Scalable pricing plans
Show Plan Prices as Pay yearly (save 25%) Subscription Rate
Basic
For solo entrepreneurs
Earn 1% back on sales
Get up to in credits
Card rates starting at
- 2% 3rd-party payment providers
Grow
For small teams
Earn 1% back on sales
Get up to in credits
Card rates starting at
- 1% 3rd-party payment providers
Advanced
For global reach
Earn 1% back on sales
Get up to in credits
Card rates starting at
- 0.6% 3rd-party payment providers
Start your cosmetics business with Shopify today
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