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AI that accelerates your ambition

Powerful AI technology that speaks your language and scales your vision across Shopify.

Meet Sidekick, your AI assistant

Your 24/7 Shopify expert that combines commerce knowledge with advanced reasoning and creative problem solving. Sidekick connects your data points to uncover opportunities and deliver insights, while creating content and executing tasks like a pro.

Achieve more, faster

Sidekick helps with everything from domain setup to metafield management, transforming complex operations into simple, automated workflows.

Level up with sophisticated insights

Sidekick is like a business consultant on your team, able to analyze all your data and operations in real time and provide proactive recommendations.

Create and innovate effortlessly

Generate eye-catching imagery with a few words or a reference image. Craft content that converts, and get expert guidance to sharpen your brand voice.

Shopify Magic makes it easier to start, run, and grow your business

AI is integrated across our platform. Just look for the stars 
 and experience the magic.

Create high-converting email campaigns

Transform basic marketing ideas into winning email campaigns with AI-optimized subject lines, content, and send times. Shopify Magic knows your store and can craft tailored messages that drive more opens, clicks, and sales.
  • Shopify Magic pop-up to generate AI email body copy for a record player.
  • Shopify Magic pop-up to generate AI email subject line for discounted record player.
  • Shopify Magic pop-up window suggesting the best time to send email with more options to send now or enter customized time

Can I change my shipping address after placing an order?

11:47 AM

Turn live chats into checkouts

Shopify Magic can generate personalized and relevant responses to customer questions, so you can reply quickly in Shopify Inbox, deliver an outstanding customer experience, and turn more chats into conversions.
Back of a teal colored winter coat with a lighter hood, featuring a label from Glitch Anomaly.

I use Shopify Magic to write product descriptions by inputting desirable keywords for SEO. It gives me the ability to work more efficiently and save costs… It’s a game changer.

Glitch Anomaly

Kwame Chambers — CEO, Co-founder and Managing/Creative Director
Sarah Wajda, Digital Marketing Manager of District for Kids wearing a cream colored sweater.

We have used Shopify Magic a few times for our product descriptions, and I was surprised by how well it works. Shopify Magic has exceeded my expectations.

District for Kids

Sarah Wajda — Digital Marketing Manager
Crippling Hot Sauce logo featuring a hot pepper riding a speeding grey wheelchair with a fire exhaust.

Having had some time to explore and experiment with Shopify Magic, the product description generator has left me thoroughly impressed.

Crippling Hot Sauce

Drew Davis — Founder
Back of a teal colored winter coat with a lighter hood, featuring a label from Glitch Anomaly.

I use Shopify Magic to write product descriptions by inputting desirable keywords for SEO. It gives me the ability to work more efficiently and save costs… It’s a game changer.

Glitch Anomaly

Kwame Chambers — CEO, Co-founder and Managing/Creative Director
Sarah Wajda, Digital Marketing Manager of District for Kids wearing a cream colored sweater.

We have used Shopify Magic a few times for our product descriptions, and I was surprised by how well it works. Shopify Magic has exceeded my expectations.

District for Kids

Sarah Wajda — Digital Marketing Manager
Crippling Hot Sauce logo featuring a hot pepper riding a speeding grey wheelchair with a fire exhaust.

Having had some time to explore and experiment with Shopify Magic, the product description generator has left me thoroughly impressed.

Crippling Hot Sauce

Drew Davis — Founder

FAQ

Shopify Magic tools and experiences are currently available for free to all Shopify merchants, regardless of their subscription plan. However, the access and availability of specific features may vary.
Yes. Shopify Magic is built on Shopify’s robust security architecture and privacy policy trusted by millions of companies around the world. Learn more about how Shopify handles data here.
Not all features powered by Shopify Magic are optimized for mobile at this time.
Language support for Shopify Magic may vary by feature. Most features support English, however, there are features that support additional languages namely English, German, Spanish, French, Italian, Japanese, Portuguese (Brazilian), Chinese (Simplified). For more information, please consult the help docs on Shopify Magic here.

Ready to get started?

Start your Shopify journey for free and get all the tools you need to start, run, and grow your business.
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