Apple Breakfast
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Opinion
Surprise! We found Apple's iPhone Ultra keynote script
iPhone Ultra, Apple Watch Series 12, iPhone 18 Pro… Read about all the September 9 announcements before they happen.
Opinion
Farewell, Tim Cook: An era-defining CEO who hung on too long
John Ternus has a hard act to follow, but Apple is overdue for a change.
Opinion
Apple's nightmare week of spilled secrets is its own fault
Two huge leaks ruin Apple's carefully orchestrated product reveals.
Opinion
Let's take a moment to be thankful for Tim Cook's imperfect morality
It's almost impossible for a successful tech CEO to be a 'good and decent man.' But Apple's outgoing boss has come closer than most.
Opinion
Is Apple’s affordability balancing act about to come crashing down?
With component costs increasing, higher-end models on the way, Apple’s tenuous grasp on affordability is in danger of slipping.
Opinion
Is Apple ready to move at the speed of AI?
All the news, rumors, and tips you missed last week.
Opinion
Deja view: Apple is right, and Samsung was wrong (again)
Samsung has outdone itself by copying the iPhone Ultra before it even launches.
Opinion
The iPad mini is running out of reasons to exist
Apple's most neglected tablet faces competition from all sides. It needs an update like never before.
Opinion
Apple is beating Netflix the same way it beat everyone else: Quality
Streaming success is a reminder of what Apple can achieve when it focuses on the product, not the ecosystem.
Opinion
Apple leaks have sucked all the fun out of iPhone season
Ironically, inaccurate rumors can damage Apple's launches more than accurate ones.
Opinion
Price hikes aren't Apple's fault. But their severity is
Tim Cook selflessly takes the blame for price hikes which are as greedy as they were inevitable.
Opinion
The good times for Apple fans are about to end
If you think Apple products are expensive now, just wait.
Opinion
Apple is right. Technology needs to disappear
With Siri AI, Apple is again discouraging excessive engagement with its tech.
Opinion
Siri AI? I'll believe it when I see it
There look to be some worthwhile upgrades in Apple's updated voice assistant, but we've been burned before.
Opinion
iOS 26 gave us Liquid Glass. Now iOS 27 will make it fluid
Rumors point to a new operating system that’s more dynamic, customizable, and yes, intelligent.
Opinion
How Apple TV changed streaming forever
Eddy Cue's latest award rightly recognises the excellent work of the Apple TV streaming service.
Opinion
MacBook Neo is living rent-free in PC rivals' heads
Laptop buyers like the MacBook Neo. But laptop manufacturers are obsessed with it.
Opinion
Who are we kidding? Everyone copies Apple
"Glassdroid" controversy is only the latest example of tech companies following where Apple leads.
Opinion