Product Launch Event Details

7 Ways To Follow Up After A Networking Call (Without Being “Annoying”): 1. The Post-Networking Call Struggle You worked so hard to land this networking call. You hopped on and it went great! But now... You have no idea what to say to keep the conversation going (or ask for a referral). Let’s fix that today. 2. Proactively Plan For The Follow Up The best follow up strategy starts in the call. Start by brainstorming questions the open the door for a follow up. Ex:  - What’s one book you’d recommend reading on [Industry]  - What could I do in the next week to level up my [Skill]  - What’s the biggest challenge your team is facing right now? 3. Plan For The Follow Up - Part 2 These questions are great because they open the door for a natural follow up. Using the same examples, now you can:  - Read that book, then follow up with a thank you + what you learned  - Take action on that advice for leveling up that skill, then report back and ask for more  - Brainstorm ideas for how to help them overcome that largest challenge 4. And If You Weren’t Proactive? Sometimes we’re not as proactive as we’d like to be. In those cases, the best thing you can do is have a system for capturing information during or right after the call. It could be taking notes during the call. It could be doing a voicenote brain dump that you have ChatGPT turn into a transcript. Do your best to minimize the time between call and notes. 5. Turn The Notes Into Ideas When you have your brain dump in front of you, review it for ideas. I love to use ChatGPT for this. Upload your notes and ask: “I just had a networking calll with [Person] who works in [Job Title] at [Company]. I’m attaching the notes from our conversation. Please help me identify their challenges, goals, and iniatives. Then help me brainstorm 5 ways to follow up with value (with email templates). 6. Don’t Be Afraid To Keep Following Up People are busy. Don’t be offended if your first follow up doesn’t get a reply. Instead, keep working on what they shared with you and find additional ways to follow up again. I recommend giving it 7 business days between follow ups. But if you keep following up with a focus on value? You’ll get the reply. 7. Asking For The Referral Now for the moment you’ve been waiting for. If they haven’t proactively mentioned a referral, wait until you’ve corresponded 3-4 times (via email, on a call, etc). Then say: “I’ve really enjoyed our conversations. I wanted to share an update. X, Y, and Z things have changed in my current role and I decided to begin looking for new opportunities as a result. If you know of anything, would you keep me in mind?”

Interactive demos are one tool in an ever-expanding arsenal for marketers to teach before selling. Did you know interactive demos have increased in popularity by almost 90% since 2022? Out of a sample size of ~5,000 B2B SaaS websites, 9.26% used some version of a “Product Tour” CTA (Navattic's State of the Interactive Product Demo). Crazy. If you have yet to jump on the interactive demo bandwagon, there is no better time than now. Here are the six steps we used to build our demos: Step 1: Choose your use case Step 2: Collect internal assets Step 3: Create a storyboard Step 4: Build your demo Step 5: Decide to gate vs ungate Step 6: Iterate on your demo Step 1: Choose your use case First, decide how and where you’re going to use your interactive demo. As shown below, the most popular use cases for top-performing demos were: - Website embeds - In-product enablement - Help articles - Feature launches Step 2: Collect internal assets Once you’ve decided on your use case, it’s time to gather internal resources for inspiration for your demo build. Sales calls, customer calls, and frequently used slides or one-pagers are great jumping-off points for demo content. Step 3: Create a storyboard Review the materials you’ve collected and start to form a demo outline. Your goal should be to incorporate 2-4 “aha moments” that are unique to your platform. Once you’ve got a rough sketch, run through it yourself a few times to confirm that the main takeaways from each piece of content match what you’re conveying in the demo. Then, share it across the org. Step 4: Build your demo With your approved outline in hand, it’s time to start building. We found that task batching dramatically decreases the time it takes to create their demos. Some create their demo theme in one go or insert all the CTAs they want to add before filling in the rest of the demo. Step 5: Decide to gate vs ungate Now, you need to know whether you’re asking for users’ emails or leaving your demo ungated. If your goal is lead generation, you may want to gate. But if your goal is education or awareness, you may want to ungate to get as many eyeballs on your product as possible. Step 6: Iterate on your demo Chances are your demo won’t be 100% perfect the first time you publish it — and there is always room for improvement. Happy demo building!

My team has lost 221 deals YTD. Common theme? 🧵 Here are 6 tactics to avoid being single-threaded (w/o pissing off your client) 𝗣𝗿𝗲-𝗱𝗲𝗺𝗼: Take a look at who’s accepted the invite. Tactic 1: Send each 1 a LinkedIn request. [Name] - Saw you’ll be at our demo on [date]. Thought I’d put a face to the name. Looking forward to meeting you then. Tactic 2: Send each 1 an email. (here’s a sample email) Subject line: Next week [Name] - Saw you’ll be attending our demo next week. We got a lot of great info from [main POC]. Since we’ll only have [time] - curious what you’d consider a “must-see”? Thanks in advance and looking forward to catching up live. ---- 𝗜𝗻-𝗱𝗲𝗺𝗼: Tactic 3: During intros - ask each attendee this question: What’s the 1 thing you feel is most important for you to see today and why? Tactic 4: Who looks confused, excited, bored? Use the chat feature to send a one-off message. Hey [Name], I know we flew through that part - were you able to get what you needed there [Name], love that you felt the last part was huge for the team. Anything else you’d want us to cover or double down on? "[Name], is this landing or do you feel we should move on?" ---- 𝗣𝗼𝘀𝘁-𝗱𝗲𝗺𝗼: Tactic 5: In addition to the recap email - send another 1-off to each attendee. [Name] - Thanks again for making the time yesterday. I’ve sent a recap to the group - but thought I’d send a quick note to ask: Did we miss anything that you were hoping we’d cover? Tactic 6: Watch the recording - find the attendees who were confused or excited. Tailor your message with that in mind. [Name] - I went back and watched the recording and seems there was confusion around [x]. I put together a short video to explain this further. Anything else we can clear up? [Name] - Pumped to see how excited you were for [x feature]. Thought you might enjoy this write-up that has even more detail. ---- A deal champion is great. A team of deal champions is better. If this was helpful - you may enjoy my weekly newsletter. [featured section in my profile]

Most companies suck at launching products. They’re like Alice in Wonderland — chasing shiny objects and getting lost along the way. Here’s the 11-step process we perfected after 25 years of product launches (in a collaboration with Jason Oakley): 1. Competitive Research The key to great strategy is to look externally. Take notes on competitor's features and how they grow. Build a database so you can counter-position appropriately. 2. Segmentation A launch aimed at “everyone” will miss everyone. Instead, build a laser-focused Ideal Customer Profile (ICP). Follow this chain of thought: What are they craving? → What frustrates them daily? → What job are they trying to accomplish? 3. Pricing & Packaging Even the smallest feature can have a ripple effect on your pricing and packaging. Don’t wait until launch week to figure this out. Before launching, assess things like: Will this be a paid feature or free? Who will get access? What’s the plan for feature gating? 4. Positioning Now it’s time to craft a message that resonates. Speak to their deeper desires, not just their immediate problems. Communicate the outcome your product delivers and why you’re different from the rest. 5. Assemble Your Launch Team You can’t do it alone, and you shouldn’t. A successful launch involves stakeholders across the company. Use the RACI framework to assign clear roles. 6. Clear Objectives Too many teams dive into a launch without defined goals. And that’s why they miss the mark. Set clear objectives and key results. 7. Distribution Channels Many teams fall into the trap of trying to be everywhere; LinkedIn, email, ads, you name it. Reality check: Most startups only have 1-2 effective distribution channels. Find yours and double down on it. 8. Launch Milestones Planning your entire launch around individual tasks will overwhelm you. Instead, focus on major milestones and build a work-back plan. Some key milestones to include: Early access launch → Customer launch → Kickoff meeting. 9. Bill of Materials Your Bill of Materials is the content engine of your launch. Focus on: → Writing the message they want to hear → Designing visuals that captivate and appeal to them → Creating email sequences tailored to every user flow 10. Sales & Customer Success Teams Too many launches fail because these teams are looped in at the last minute. Enable them early with a messaging deck, internal FAQs, and demo materials... And they’ll become powerful advocates for your product. 11. Launch Day Make sure everything is launched smoothly and on time. If you achieve early wins, be the first to celebrate them and rally the team. And don’t forget to keep pushing the momentum forward. There's much more in the deep dive: https://lnkd.in/eB7s6umA If you don't plan your launches, even the best products will fail.

Rookie mistakes I see marketers make with demo videos on their websites... ⏰ Wasting people's time If your demo video is over 2.5 minutes long, you probably need to cut. There's a rule on YouTube that says "you can skip the first 30% of any video and it will give you the same amount of value". Don't be that person. Get to the point and keep in mind that most people see a 10, 15 minute demo video and instantly close it. 🗣️ Over sharing I've watched a lot of demos, no one, and I mean no one, needs to see you logging into your app. The best way to know what to actually show in a demo is by sitting in on a sales call and noting down the first 3 features the sales rep shows/explains. Then have a really hard look in the mirror and decide whether you actually need to show all 3 for someone to get the gist. 🛠️ Using the wrong tool I make a ton of video content and interactive demos (HowdyGo). The reason I think it's important to call this out is because cutting unnecessary steps or updating an outdated demo video can be extremely time consuming. A tool like HowdyGo lets you insert new steps or delete steps with a few clicks. This is important if you are data-driven and look at analytics to see where you're getting drop-off from viewers. It will help you to iterate and improve conversions. It's also important if your app goes through a significant refresh. 🤯 Confusing the viewer Like any form of content, demos need to be edited for clarity and conciseness. When I say clarity, you have to consider where this demo will be seen... Is it the first time someone has EVER seen your app? Give them more context. Is it part of a nurturing flow after sign up? It's ok to assume some prior understanding. 💘 No follow-through If someone has seen an entire self-serve demo, they are educated and willing to take the next step. Make it easy for them! You need a CTA at the end of your demo, don't miss an opportunity to make it a natural progression from "I've seen what you do, what next?" When it comes to the CTA, think about what the next step would naturally be, don't brute force people into a sales call if that just isn't the way your audience typically buys your app. --- We do demo reviews for all of our users/customers. It's a really helpful way to augment your team because we're coming at it with fresh perspective. If you'd like to up your self-serve demo game, head to our website and make a demo 😊

Wish to decode the art of networking in corporate events? Do you go to various corporate events but struggle to establish valuable connections? It’s all about the follow up!! Strong follow-up strategies convert these events from a collection of handshakes and business cards to the starting point of potential long-term business relationships. Here are some intuitive yet impactful ways to transform those initial meetings into fruitful collaborations: 1️⃣Timeliness is Key: Follow up within 48 hours of the event. This time frame ensures your conversation is still fresh in their minds, making your outreach more meaningful. 2️⃣Personalize Your Approach: Generic emails get lost in the shuffle. Tailor your message by referencing a specific topic from your conversation. This shows genuine interest and sets the tone for a personalized connection. 3️⃣Offer Value in Your Follow-Up: Instead of a simple "nice to meet you," include something of value in your follow-up. This could be an article relevant to your discussion, an introduction to a contact in your network, or an invitation to an upcoming industry event. Providing value demonstrates that you're interested in a mutually beneficial relationship. 4️⃣Use Multiple Channels Wisely: While email is standard, don't shy away from connecting on LinkedIn with a personalized note. For deeper connections, a phone call can be more effective. Choose the medium based on the rapport you established. 5️⃣Set the Stage for the Next Interaction: Instead of leaving the conversation open-ended, propose a specific follow-up action. This could be a coffee meeting, a scheduled call to discuss potential collaborations, or an invitation to another relevant event. Remember, successful networking doesn't end at the event; it's just beginning. With these strategies, you can turn brief encounters into lasting business relationships, paving the way for growth and new opportunities. #networking #businessevents #offlineevents #meetings #B2B #GTM #ABM #marketing #linkedincreators

“Breaking down the anatomy of a perfect 60-second product demo” – written in the same tone, rhythm, and structure as your earlier examples 👇 Most 60-second product demos feel like 6 minutes. Too long. Too slow. Too much fluff. Here’s the truth: 📌 People aren’t watching to understand. They’re watching to decide. That’s why your demo can’t just explain your product. It has to sell it—in less time than it takes to skip a YouTube ad. So let’s break down the anatomy of a high-converting 60-second demo 👇 🔥 0-3 seconds: Hook or lose Your intro should say, “This product solves your problem.” → “Here’s how we removed dark spots in 30 days using X” → “Real results with zero downtime. See it in action.” ⚠️ No logos. No branding intro. Straight to pain or promise. 🎯 4-20 seconds: Problem & Promise Show the actual problem. Use real skin, not stock footage. And show how your product is the bridge between pain → solution. → Problem statement → Solution in motion → What makes it different 🎥 21-45 seconds: Demo in motion Use jump cuts. Show steps, not stages. Show results, not just process. ✅ Application shots ✅ Texture close-ups ✅ Progress/Before-After clips Bonus: Add subtle on-screen captions to guide viewer attention. 🧠 46-60 seconds: Social Proof + CTA People trust people. Not packaging. → Clip of a customer review → Quick doctor quote → Visual result with timestamp → Clear CTA: “DM us” | “Try it today” | “Shop now” End with momentum, not a fade-out. ✨ That’s a winning demo structure. And it works especially well for vertical skincare content. If you’re a founder, creator, or brand sitting on raw skincare footage— → We can turn it into clean, high-retention product videos like this. DM me “DEMO” if you want us to show you how. Because in 2025—clarity converts. Fancy doesn’t. 🎯

Most creators obsess over the product. Few obsess over the rollout. The release is part of the art. Not an afterthought. Taylor Swift understands this. Midnights hit 1.4 million equivalent album units in 5 days. Fastest-selling album of 2022. Spotify record for most-streamed album in a day. Radiohead proved it differently with In Rainbows. Pay-what-you-want strategy. Made $3 million instantly. Sold 3+ million copies total. Compare this to most launches: Only 40% of tech products hit their launch goals. Companies that run pre-launch campaigns see 30% higher engagement. Yet 68% of creators launch with less than 2 weeks of planning. The difference? Strategic rollouts. Here's the 7-step framework that turns launches into breakthroughs: 1. Build anticipation, not just awareness Swift's cryptic countdown posts drove millions into detective mode. Create mystery before revelation. Tease features, don't announce them. Let your audience solve the puzzle. 2. Treat timing as a creative choice Radiohead released when the industry said "impossible." Their timing made a statement about value. Your launch date is part of your message. Choose it like you choose your words. 3. Plan for the long arc Most creators go silent after launch day. The best ones create seasons, not moments. Map content for 90 days, not 9 days. Think campaign, not event. 4. Map your content ecosystem One launch needs multiple content formats. Behind-the-scenes videos for YouTube. Process breakdowns for LinkedIn. User stories for testimonials. Each piece feeds the others. 5. Build community before you need it Swift had Swifties before she had albums to sell. Start building relationships today. Engage in comments, not just posts. Your launch audience should already know you. 6. Design feedback loops Launch, listen, adapt, repeat. Every comment is data for your next move. The best launches become conversations. Plan how you'll respond, not just how you'll speak. 7. Create momentum multipliers Design each piece to generate the next piece. User-generated content campaigns. Media coverage from early adopters. Referral programs that reward sharing. Success should snowball, not plateau. Your creative work deserves a creative launch. Stop treating the rollout like an obligation. Start treating it like an opportunity. ♻️ Share this with someone ready to launch their work strategically 🔔 Follow Kabir Sehgal for frameworks on creativity

Most people completely waste their networking efforts the moment they leave an event. I watch professionals collect business cards like trophies, then let those connections die in their LinkedIn requests folder. That's not networking - that's contact hoarding. The real networking magic happens in the 24-48 hours after the event ends. Here's how to actually convert those conversations into valuable relationships: 1. Personalized outreach within 24 hours - Reference specific conversation details, not generic "nice meeting you" messages. Stand out among the dozen other people they met. 2. Strategic LinkedIn connections - Include context about where you met and what you discussed. Transform anonymous invitations into meaningful relationship foundations. 3. Value-added follow-through - Share relevant articles, resources, or introductions that address what they mentioned. Show you were actually listening and can provide value. 4. Propose concrete next steps - Coffee meetings, collaboration opportunities, strategic introductions. Strike while the event momentum is hot. 5. Document everything - Record their professional goals, current challenges, and collaboration opportunities. This enables strategic relationship development over time. Here's what most people get wrong: they treat networking like contact collection instead of relationship building. The goal isn't a bigger contact list - it's developing professionals who proactively support each other's success. Stop collecting business cards and start building actual relationships. Your future self will thank you. What post-networking strategies have you found most effective for converting event meetings into valuable professional relationships? Sign up to my newsletter for more corporate insights and truths here: https://vist.ly/3yrck #deepalivyas #eliterecruiter #recruiter #recruitment #jobsearch #corporate #networking #relationshipbuilding #professionalnetworking #careerstrategist

>>>𝗡𝗼 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽? 𝗡𝗼 𝗽𝗼𝗶𝗻𝘁 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽. That’s the rule I’ve set for myself after too many missed connections at great events. You know the drill: → You leave a room buzzing with ideas, names, and conversations. → You promise to stay in touch. → Then real life kicks in—and the momentum disappears. I’ve learned this the hard way. Now, I don’t attend unless I’m ready to do the follow-up work too. Now I'm trying something new: → I teamed up with an accountability partner to debrief post-event. (Thanks Elina!) → We share notes, fill in gaps, and add next steps. → That accountability makes a huge difference. I’ve also added two tactics that make a real impact: → Book follow-up meetings on the spot. If the convo’s going well, lock in a next step before you part ways. → Post your takeaways publicly. Share a few insights or reflections from the event. It signals value and helps people reconnect. If you're not using a CRM, here’s my simple follow-up playbook: → Input all the people you've met in a spreadsheet. → Use LinkedIn as your mini-CRM. Be very specific in a DM how and when you met. → Personalize your connection requests or your 1st DM. Mention the event. Reference your chat. Two lines are enough. → Follow up while it’s still fresh. Send the article, make the intro, or just say “great meeting you.” → Engage publicly. Comment on their latest post. Like something they shared. Stay visible. → Make your profile do the heavy lifting. Clear headline. Updated summary. Recent post. Your profile should reinforce the connection. IRL is just the spark. What you do after—that’s what turns a name tag into a relationship. What’s your follow-up system look like? Photos from Tuesday event at Technology Park Ljubljana where we talked about dos and don'ts of opening new markets.