Plausible Analytics

We don't ask for previous pay slips when people join Plausible. We know our budgets. We know their capabilities. We know what feels fair. That should be enough. Salary history often just carries existing pay gaps forward. We'd rather focus on paying people properly from the start.

ChatGPT has overtaken Reddit and X as a traffic source for PR newsrooms, and is now the #6 referrer! While Google still dominates by a huge margin. The web’s distribution layer is changing fast. 👉 Data from Prezly, after analyzing thousands of sites using Plausible.

You trust the numbers you see on your Google Analytics dashboard. But a huge chunk of your traffic never made it there because people declined the consent banner. Exactly how much? The real numbers will blow your mind. For a site with: - 100K monthly reported visitors by GA, and - consent acceptance rate of 55% (the global average) You're losing ~981,816 visitors from your analytics every year! Result: you double down on the wrong channels, kill campaigns that are working, and never see your site's real performance.

Wrapping up April with numbers we've never seen before! First time crossing 4k trial signups and 1k new paid subscribers in a single month. 🎉 Still no growth hacks, just organic growth doing its magic. Thanks for showing us love. 🫶

If your “conversion rate calculator” is: → a Google Sheet → with 7 tabs → and 3 broken formulas we made something for you. 3 dead-simple calculators. No setup. No clutter. Just answers.

User Journeys is finally taking shape 😍👇

Why does Facebook show up 12 times in your campaign report when you only ran 3 ads? Inconsistent UTM parameters. One person writes "Facebook" with a capital F. Another uses "facebook" lowercase. A third accidentally adds a space. Your analytics splits them into separate entries, making trends impossible to spot. We built a UTM checker to fix this. Drop your link in, get instant feedback on formatting issues, and copy a cleaned-up version.

Now you can create UTM links directly in Plausible 😄

Google Analytics serves Google first. You get what's left over. That's why the interface changes in ways that don't help you. Why simple features take years (if they arrive at all). Why privacy compliance falls on your shoulders. Their strategic goal is feeding the ad machine and collecting data. Your goal is understanding your visitors. Those don't align. Free tools cost you in other ways.

Startup culture celebrates hustle. • 16-hour shifts • Late nights • “Always grinding” What it ignores: • Decision fatigue • Chronic stress • Losing interest in something you once loved So instead of pushing harder, we cut the things that don't matter. Both in the product and in our working culture. We don't believe in outworking others. But building things that solve real problems. Result: More clarity. Better decisions. Better sleep.