Creator Economy
Brands Want Creators’ AI Likeness Rights But Contracts Aren't Keeping Up
ByIan Shepherd,
Contributor
As AI avatar tools go mainstream, creators and brands are battling over who owns digital likeness rights, synthetic content and AI-generated identities.
More From Creator Economy
The Creator Brief: 6 Creator Economy Trends And Updates For 2026
From Disney and TikTok to LinkedIn's Creator Marketplace, here are six creator economy developments to know from this summer.
Contributor
Instagram Expands Instagram For TV To Samsung Smart TVs
Instagram for TV continues its investment in CTV by expanding to Samsung TVs in the Us.
Contributor
Meta Partnership Ads Hit $10 Billion As Creators Outperform Brand Messages
Meta Partnership Ads hit a $10B run rate. Agentio’s analysis of $130 million over 65,000 ads shows why: creators beat brand-only ads on conversion and cost per customer.
Contributor
Xfinity’s Vertical Reality Competition Series With Katie Feeney Will Be A Test For Emerging Creators
Xfinity’s 'Best in Class' puts college creators in a vertical reality competition, reimagining the genre and the traditional path from reality contestant to creator.
Contributor
Inside Popsicle’s Strategy For Pairing Stassi Schroeder, Drew Afualo And Ashlee Simpson
Popsicle tapped Stassi Schroeder, Drew Afualo and Ashlee Simpson for Flavor Feud, showing how brands can use cross-entertainment talent to reach different audiences.
Contributor
Webtoon’s Growth Slows As IP And AI Ambitions Grow
The mobile comics platform's surprising recent financial performance sugarcoats some troubling market dynamics. Will new strategic moves pay off?
Senior Contributor
YouTube Doubles The Monetization Bar For New Creators
Starting February 1, 2027, new YouTube Partner Program applicants will need twice as many watch hours — or twice as many Shorts views — to share in ad revenue.
Contributor
Why Operational Friction Is Slowing Influencer Marketing Growth
AI is reshaping Influencer Marketing by helping brands scale workflows, improve decision-making, strengthen creator partnerships, and learn faster.
ByC200,
Contributor
What Happens When Creators AI-Generate Themselves
Creators may soon use AI versions of themselves to scale organic content. The next creator economy debate will be about entertainment, disclosure and control.
Contributor
Instagram TV Pushes Social Media Onto More Screens With Episodic Content
Instagram's TV app signals social media's shift toward episodic programming, microdramas and creator franchises, blurring lines between phones and television screens.
ByNovika Ishar,
Contributor