brochure
Americannoun
-
brochures
plural
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of brochure
1755–65; < French, derivative of brocher to stitch (a book). See broach, -ure
Explanation
An organization wishing to advertise its products or services will often create a brochure, a small booklet or folded paper giving brief details about what it's selling. It usually includes illustrations and is made to be eye-catching and easily read. Small booklets or pamphlets used to be stitched together, and from that stitching we get the word brochure, which comes from the French verb brocher, "to stitch," and thus means literally "a stitched work." The word enters English in the mid-18th century. Today brochures of many pages are usually stapled. A common style of brochure is a single sheet, often folded in thirds to make it the right size to fit inside an envelope.
Vocabulary lists containing brochure
Out of My Mind
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List 9
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"Earth (A Gift Shop)," Vocabulary from the short story
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
He had initial differences with Hall over transfer cash, prompting another classic Keegan quote when he said: "It's not like the brochure."
From BBC ● Jul. 20, 2026
What’s more, simply including such important information in a brochure or promotional materials is generally not enough to meet SEC standards.
From MarketWatch ● Mar. 24, 2026
A brochure from NYU appeared in the mailbox advertising a class in writing for children.
From The Wall Street Journal ● Mar. 13, 2026
Work on the brochure, titled "Prepared for Crises -- Be Self‑Sufficient for Five Days", began last year "against a backdrop of power outages of varying duration", according to the Greenland government.
From Barron's ● Jan. 21, 2026
She pushed the brochure across the table so I could see it.
From "Maybe He Just Likes You" by Barbara Dee
At the same time, it is not enough to rely solely on separate documentation, such as brochures and paperwork made at the 11th hour.
From MarketWatch ● Mar. 24, 2026
She stumbled across Costco Travel about a decade ago from one of those brochures by the exit and has booked several trips.
From The Wall Street Journal ● Dec. 17, 2025
Yoga decks, meditation gardens and longevity-themed retreats now anchor resort brochures where the pink rabbit once was the cover shot.
From MarketWatch ● Nov. 3, 2025
Experts are urging people to think beyond the slick brochures and marketing, and to consider clinical standards, complication risks, and language barriers.
From BBC ● Aug. 14, 2025
Back here is where Seaward hides the riding mowers and all the other untidy equipment they need to make the campus look like the brochures.
From "Merci Suárez Changes Gears" by Meg Medina
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
