Shipping used to be the hard part. For years, product organizations optimized for speed. Agile transformations, DevOps, and CI/CD removed friction from delivery. Teams got faster, more efficient, and more predictable. Then AI changed the equation.
Today, prototypes can be built in hours. Workflows that once took weeks now take days. The barrier to building has dropped dramatically. And when building becomes easy, something else becomes the constraint: decision-making.
Which ideas are worth pursuing?
Which signals actually matter?
Which bets will drive real outcomes across your organization?
Product Collection is built to solve these challenges – an AI-powered product operating system that helps teams build the right thing with confidence. It captures feedback at scale, turns it into prioritized insights, and connects product strategy directly to delivery in Jira.
From feedback to prioritization to delivery – an all in one system
In most organizations today, product workflows are fragmented. Customer feedback lives in support tools, sales calls, and Slack channels. Discovery happens in one tool, delivery in another. By the time work reaches engineering, the why is often lost.
This is where Product Collection comes in. It brings together four tools into one connected system:
- Jira Product Discovery, where teams capture ideas and prioritize what to build
- Feedback, a new tool which captures and analyzes feedback from across sources
- Rovo, AI that supports product workflows, from surfacing insights to drafting PRDs and more
- Product analytics integrations, which bring in real customer behavioral data, beginning with an integration with Pendo.
Together, they unify how teams capture feedback, make decisions, and ship. Instead of stitching together insights across disconnected tools, teams get a continuous workflow from input to impact, where every decision is grounded in real evidence and carried through to execution.
Product Collection is now in early access. Apply for the Early Access Program waitlist and learn more about the collection here.
Turn customer feedback into product signal
Every strong product decision starts with clear signals. Feedback automatically captures customer input across connected channels including support tickets, sales calls, CRM records, Slack, and surveys, then uses AI to organize it into clear, actionable insights.
“The volume of feedback isn’t the hard part. The hard part is turning it into insights product teams can act on without it living in their own bubbles. The signal has to directly plug into the work, and feedback loops have to close with improvements to the customer. That’s the bar.”
Instead of relying on anecdotes or the loudest voice, product teams can see patterns emerge across segments, regions, and customer types, and use that evidence to understand what matters most.
Scattered, unstructured input becomes structured insight you can trust: clear themes, supporting signals, and the context behind them. This reduces manual effort, surfaces trends faster, and helps ensure no critical signal is missed.
Just as importantly, those evidence-backed insights connect directly into prioritization and delivery, so product teams can prove that they’re acting on what they hear and they can close the loop with customers once products ship.
“Feedback comes at us from every direction — internal teams, customers, across multiple channels. Having it all flow into a single place for synthesis, with the ability to tie it to meaningful business and customer data, is exactly what we’ve needed”.
Feedback is available through the Product Collection Early Access Program. Apply to join the waitlist and learn more about Feedback here.
Navigate roadmap changes with agentic roadmapping
This is where ideas turn into decisions. Jira Product Discovery gives teams a structured system to move from signals to priorities using flexible frameworks that scale across teams. Looking ahead, we are exploring how agentic roadmapping can take this even further.
With this vision, Rovo can assist teams by generating, refining, and evolving roadmaps based on changing goals. It can surface trade-offs, suggest priorities, and help keep plans aligned across multiple objectives.
The goal is a living roadmap that adapts as conditions change, giving product teams continuous insight to inform decisions and adjust direction with confidence.
See what customers do, not just what they say
Product Collection integrates with product analytics tools to give teams a more complete view of customer behavior. By combining qualitative feedback with quantitative data, teams can validate opportunities with greater confidence.
Pendo will be the first product analytics integration available in Product Collection. With the Pendo integration, teams can connect what customers are saying with what they are actually doing in the product. Usage data, feature adoption, and behavioral trends flow directly into ideas and prioritization, helping teams make better decisions based on both sentiment and action.
Jira Product Discovery – now built for the enterprise
As product organizations scale, consistency becomes the challenge. Different teams adopt different tools and ways of working, making it difficult to align on priorities and maintain visibility.
Jira Product Discovery Enterprise gives organizations a single, connected system to standardize how product decisions are made, with the security, governance, and compliance controls required to operate at enterprise scale.
Product leaders gain centralized visibility across teams and portfolios, making it easier to understand what is being prioritized, why decisions are being made, and how work connects back to strategic goals. By unifying data across Jira, Confluence, and other systems through the Atlassian Data Lake, leaders can trace decisions from initial signal through to shipped work.
And for organizations operating in regulated industries or compliance-heavy environments, enterprise-grade security, governance, and compliance capabilities ensure that data is protected, access is controlled, and standards are met.
Jira Product Discovery Enterprise will become generally available in the coming months. Customers can learn more about enterprise capabilities and begin contacting sales here.
Why better decisions matter more than ever
The role of product teams is shifting. As building becomes easier, the advantage moves to teams that can consistently make better decisions. That requires stronger signals, clearer alignment, and tighter connections between what customers need and what teams deliver.
Product Collection is developed for this new reality. It helps teams spend less time gathering and reconciling information and more time improving the quality of their decisions. In a world where speed is no longer the differentiator, judgment is.
If you are an existing customer, you can join the Product Collection early access program waitlist to start using Feedback and see how a connected system can transform how your team listens, decides, and delivers.
If you are getting started, you can begin today with Jira Product Discovery and bring structure and clarity to how your team prioritizes and builds.
Explore more at Team ’26
These new updates were unveiled at our annual user conference, Team ‘26, alongside several other awesome announcements. To dig deeper, explore our live-streamed and on-demand sessions on your own schedule.
