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The best way to buy the products you love.

Mac

iPhone

iPad

Apple Watch

Apple Vision Pro

AirPods

AirTag

Apple TV 4K

HomePod

Accessories

Apple Gift Card

The latest.

Take a look at what’s new, right now.

PRE-ORDER NOW

Mac mini

Now with M6 and M5 Pro. From $899 or $74.91/mo. per month for 12 mo.months

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PRE-ORDER NOW

Mac Studio

Now with M5 Max and M5 Ultra. From $2499 or $208.25/mo. per month for 12 mo.months

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Lease from $48.99/mo. per month for 36 mo.months with Apple Upgrade

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iPhone 17 Pro

All out Pro. From $1099 or $45.79/mo. per month for 24 mo.months

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Lease from $31.99/mo. per month for 24 mo.months with Apple Upgrade^Footnote ±

MacBook Neo

The magic of Mac at a surprising price.

From $699 or $58.25/mo. per month for 12 mo.months

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LIMITED TIME

Buy Mac or iPad with education savings.

And get a gift card from $100 to $150.^{Footnote ◊}

iPhone 17e

Feature stacked. Value packed. From $599 or $24.95/mo. per month for 24 mo.months

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Lease from $17.99/mo. per month for 24 mo.months with Apple Upgrade^Footnote ±

FREE ENGRAVING

AirPods Max 2

New intelligent features. More immersive listening. $549 or $91.50/mo. per month for 6 mo.months

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MacBook Pro

Now with M5, M5 Pro, and M5 Max. From $1999 or $166.58/mo. per month for 12 mo.months

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Lease from $38.99/mo. per month for 36 mo.months with Apple Upgrade

^Footnote ±

MacBook Air

Now supercharged by M5. From $1299 or $108.25/mo. per month for 12 mo.months

^Footnote §

Lease from $24.99/mo. per month for 36 mo.months with Apple Upgrade

^Footnote ±

iPad Air

Now supercharged by M4. From $749 or $62.41/mo. per month for 12 mo.months

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Lease from $15.99/mo. per month for 36 mo.months with Apple Upgrade

^Footnote ±

Apple Watch Series 11

The ultimate way to watch your health. From $399 or $33.25/mo. per month for 12 mo. months

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Lease from $11.99/mo. for 24 mo. with Apple Upgrade

^Footnote ±

iPhone 17

Magichromatic. From $799 or $33.29/mo. per month for 24 mo.monthsFootnote

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Lease from $22.99/mo. per month for 24 mo.months with Apple Upgrade^Footnote ±

iPhone Air

The thinnest iPhone ever. From $999 or $41.62/mo. per month for 24 mo.months

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Lease from $28.99/mo. per month for 24 mo.months with Apple Upgrade^Footnote ±

Apple Watch SE 3

Walk it. Talk it. Track it. Love it. Buy from $249 or $20.75/mo. per month for 12 mo. months

^Footnote §

Help is here.

Whenever and however you need it.

APPLE SPECIALIST

Shop one on one with a Specialist. Online or in a store.

Shop with a Specialist over video.

Choose your next device in a guided, one-way video session.

Today at Apple

Explore Apple Intelligence

Come try it for yourself in a free session at the Apple Store.

Today at Apple

Join free sessions at your Apple Store.

Learn about the latest features and how to go further with your Apple devices.

PERSONAL SETUP

Set up your new device with help from a Specialist.

Let us guide you through data transfer, the latest features, and more in an online, one-on-one session.

Get expert service and support at the Genius Bar.

The Apple Store difference.

Even more reasons to shop with us.

Trade in your current device. Get credit toward a new one.^{Footnote ※}

Enjoy two-hour delivery from an Apple Store, free delivery, or easy pickup.^Footnote 1

Pay in full, pay monthly, or lease and upgrade at the end of your term.

Get a personalized shopping experience in the Apple Store app.

Make them yours. Engrave a mix of emoji, names, and numbers for free.

Customize a Mac and style an Apple Watch just for them.

Accessories.

Essentials that pair perfectly with your favorite devices.

Here and wow.

The accessories you love.
In a fresh mix of colors.

Explore all accessories.

Elevated home theater sound.

Just in time for Ted’s return.

APPLE TV

Get 3 months of Apple TV free when you buy an Apple device.^Footnote #

APPLE TV

Watch new Apple Originals every month.

The Apple experience.

Do even more with Apple products and services.

Apple Intelligence.
Create, communicate, and get things done effortlessly.^Footnote 2

CONTINUITY

Powerful alone. Superpowered together.

APPLECARE

Handled with AppleCare.

Protect your products individually with AppleCare+ or multiple products with AppleCare One.

APPLE STORE APP

Put your bow on it.

Make the gift unmistakably theirs with a personalized message created especially for them.

Six Apple services. One easy subscription.

Discover all the ways to use Apple Pay.

HOME

See how one app can control your entire home.

Savings and offers.

Exclusive deals, special stores and more.

CARRIER DEALS AT APPLE

Get up to $800–$1100 in credit on a new iPhone after trade-in.

Explore deals that accept eligible trade-in devices in any condition — and some that don’t require a trade-in at all.^Footnote ¶

EDUCATION

Save on a new Mac, iPad, and Apple Watch^Footnote ** with education pricing.^{Footnote ◊◊}

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one‑year warranty.

SMALL BUSINESS

Simple solutions for all the ways you work.

GOVERNMENT

Special pricing is available for state, local, and federal agencies.^Footnote 3

VETERANS AND MILITARY

Active and veteran members may be eligible for exclusive savings.^Footnote 3

Store

The latest.

Help is here.

The Apple Store difference.

Accessories.

Elevated home theater sound.

The Apple experience.

Savings and offers.

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