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From parsing and indexing optimization, to semantics and structured data, to the opportunities of personalized search, Gianluca uses evidence from Google's actions, statements, and patents to help you craft a future-proof user-first game plan.
Last week, Google blew our minds when they said 3xx redirects no longer lose PageRank. Cyrus is here to give you the low-down on what this means for SEO.
Featured Snippets have increased 5X since their launch two years ago, and are here to stay. Find out why they represent a real organic search opportunity and how to put them to work for your sites.
In the two years since Google's first HTTPS update, the adoption of HTTPS keeps going up, recently topping 30%. Is Google winning the long war?
How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is a brand new update of that article.
Should you have an app, or not? Would AMPs work for you? Are you prepared for the intelligent personal assistant takeover? Consider how you'll adapt to the world of mobile search as it changes beneath your feet in this post examining current and future trends.
Given enough data about Google's past algorithm updates, can we predict future updates? Dr. Pete explores a possible weekly cycle in Google's algorithm.
As SEOs, we tend to hyper-focus on every little thing Google does. It's important to keep in mind that it's bigger than optimizing for a single search engine. Roy Hinkis is here to explain why.
The website loading speed is imperative for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. The truth is that nowadays, people don’t have the patience to wait more than five seconds for a page to load. If your website is not loading fast enough, you will lose potential customers. With more tha...
We analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results.
Accelerated Mobile Pages are a big new change in mobile search. Get the low-down on just how they may positively and negatively affect your online marketing practices.
The mobile searcher sees the world pretty differently from the desktop searcher. New for 2016, Mediative offers insights from their eye-tracking study on mobile SERPs. Learn what you can do to boost your mobile visibility in those all-important top organic listings!
In the past 2 weeks, Google AdWords top ad blocks with 4 ads jumped from 1% to 36%, and right-column ads have disappeared entirely (moving to the bottom-left position).
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
