Consistent superior multiscreen experience
CQ5 Mobile from Adobe® empowers digital marketers to take control of their mobile marketing strategy by delivering optimal experiences across the multitude of devices available today to access both the mobile web and mobile applications. Develop the confidence to integrate mobile into all your multichannel marketing efforts with preview capabilities that ensure content is optimized for any device type your customer may be using.
CQ5 Mobile leverages the same core WCM platform and interface, so you can deliver consistent branding and messaging across your desktop and mobile channels—all from a single application. From a demand generation perspective, get more aggressive in your ability to target and personalize content and push campaigns out to mobile users, then graduate them to your native mobile application to create even deeper brand engagement.
Business challenges
Organizations have struggled to engage customers via the mobile channel as consumer technology has evolved faster than enterprise solutions. The proliferation of devices and form factors has led to a bottleneck in mobile development as developers struggle to build and maintain separate experiences. Meanwhile, digital marketers require constant updates to mobile websites for launches and new promotions to stay competitive. Simple transcoding services that translate the desktop web are inadequte and often translate to a loss of engagement and brand loyalty. To engage a mobile audience, content creators must be able to leverage in context editing, tap into their existing desktop web content, and then accurately preview and approve each experience. Armed with these tools, marketers can evolve mobile sites and target the appropriate personalized content on a case by case basis rather than force fitting the desktop experience across devices.
Solution
CQ5 Mobile extends the capabilities of CQ5 Web Content Management (WCM) and provides businesses with an easy way to customize and repurpose existing content for optimal display on mobile phones, smartphones, and tablet devices. This is accomplished through agile and timely content publishing with a user-friendly authoring environment that enables maximum reuse of content and assets. Smart components with CQ5 Mobile can automatically adapt and optimize content such as images and videos to fit each device and even leverage native device capabilities such as geolocation services based on a standards based database of device attributes.
Benefits
- Deliver optimizal customer experiences across mobile device types — Integrate mobile into multichannel marketing efforts and help ensure that content is optimized for every device type.
- Grow share of wallet and lifetime value —Increase multichannel customer spending and decrease switching.
- Reduce development costs —Eliminate the need for building separate, siloed mobile sites or contracting with third-party transcoding services.
- Speed up workflows —Access an authoring environment for a quick review and approval from a tablet.
- Automate design and development—Automatically adapt web experiences to device types and sync changes between native applications and the web.
Key features
- In-context content authoring with device preview
- Automatic device detection and delivery of optimized content such as images and videos
- Extensive list of mobile and tablet devices supported with parameters database based on the widely adopted WURFL standard
- Reuse of content and assets between experiences from one unified interface
- Apple iPad optimized authoring tool for content review and approval
- APIs for web developers to build experiences that adapt to device capabilities
- Integration with Adobe SiteCatalyst to track user traffic and gain insight into how users searched, downloaded on the device.
- Integration with Adobe Test and Target to target mobile users with specific content or offers based on their profile or device type.