The Wayback Machine - https://web.archive.org/web/20091114073329/http://www.devx.com:80/Webcasts/Door/43035
November 12, 2009 (2 p.m. EST, 11 a.m. PST)
Speakers: Scott L. Hebner and Mark Strawmyer

Successful businesses will be those that innovate while controlling cost and risk, yet delivering software to achieve this innovation is not easy. During this internet.com webcast, we will discuss how software can be managed like a business process with a focus on strategies and methods to achieve this goal. Learn how industry leader, IBM Rational can help clients increase their business flexibility while lowering start-up and maintenance costs, maximize organizational agility to respond quickly to change, and improve productivity and quality across the service lifecycle. Attend this webcast.

About the Speakers...

Scott L. Hebner is responsible for leading the development and execution of Rational Software's worldwide offerings strategy and marketing activities. In this capacity, Scott manages the organization's business partner and channel marketing and serves on IBM's Software Group marketing leadership board, which sets direction for the group's marketing strategy and programs.

Previously, Scott was vice president of ISV & developer relations where he was responsible for IBM's strategy and programs to more effectively partner with independent software vendors and systems integrator worldwide. He led the creation of IBM's PartnerWorld Industry Networks, IBM's flagship partnering program.

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Mark Strawmyer, Technology Leader, Crowe Horwath LLP and Contributing Columnist, CodeGuru.com

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