Slug

A slug is the part of a URL that comes after your website name and identifies a specific page, like /blog/hello-world. Good slugs are short, readable, and hyphenated, which helps both visitors and search engines understand what a page is about at a glance.

For example, a page's URL is usually a randomly generated string of characters, such as:

www.example.com/blog/2019/11/12/wkfgbs

This URL is challenging to understand and lacks useful context for the visitor. A URL slug, on the other hand, provides more insight:

www.example.com/blog/recipies/how-to-make-pasta-bolognese 

URL slugs also improve search engine optimization (SEO) by providing valuable context and relevant keywords for web crawlers, helping them better find and index websites. 

Short, descriptive, and consistent slugs help avoid confusion, maintain website organization, and improve the user experience by making it easier to remember and share URLs.

See how slugs work with dynamic content in Design & manage CMS content in Webflow.