Basic Trope: A famous social media personality who's a Jerkass or even evil.
- Straight: Kelly is famous on social media as an influencer. However, she's an incredibly bad influence on her fans in real life - she's an Alpha Bitch who demands people to do things in exchange for "exposure", is a hypocrite, and obviously stages most of her photos.
- Exaggerated:
- Kelly does all the above, and is even a Serial Killer, yet is still a very famous social media star anyway.
- All of the famous social media personalities are bad people.
- Kelly is a terrorist who livestreams her attacks on Twitch. She still is treated by many as a great person.
- Kelly constantly encourages kids and teens to participate in life-threatening "challenges". She fakes videos of herself performing them and laughs in private at those who were hurt or killed by attempting them for real.
- "Wellness influencer" Kelly is a Snake Oil Salesman who knowingly makes The Plague exponentially worse by demonizing real treatment and selling her own fake cure at a ridiculous price.
- Downplayed:
- Kelly is a bit more mean in real life than her social media personality would suggest, but Everyone Has Standards regardless and there are things she won't do.
- Kelly is a well-meaning, but gullible fashion influencer with a habit of recommending All-Natural Snake Oil products because she doesn't know better.
- Justified: These do exist in real life.
- Inverted:
- Kelly believes that New Media Are Evil and is a major antagonist.
- Kelly is a very good influence to her social media fans.
- Kelly has a social media account dedicated to her pretending to be a Jerkass, but this is a case of Mean Character, Nice Actor because she's a very kind and generous person in real life.
- Kelly is an influencer and also the Token Good Teammate
- Subverted:
- Kelly is caught apparently behaving badly, but it turns out that it was actually a tabloid reporter taking an incident out of context.
- Kelly's social media personality suggests that she's a nice person, but Alice suspects it's all an act, so she investigates her, only to find out that Kelly really is as nice as she appears to be.
- Double Subverted:
- The tabloid reporter was Right for the Wrong Reasons, Kelly has done plenty of other bad things.
- Kelly really is a Bitch in Sheep's Clothing, she's just very good at hiding evidence of her misdeeds.
- Parodied: ???
- Zig-Zagged: Kelly is a sadistic influencer who demands people do humiliating, painful, or even dangerous things on film for "exposure". On the other hand, Paul is an influencer who tries to be The Paragon to his viewers by reminding them that they're a role model to someone. However, Jeanne is an influencer who's a lot less pleasant in real life, but she's not a bad person.
- Averted: Social media personalities don't make appearances in the story.
- Lampshaded: "Influencers always lose it. Wonder why that is."
- Invoked: Kelly's publicist encourages her to misbehave on the grounds that there's No Such Thing as Bad Publicity.
- Exploited: ???
- Defied: Kelly's advisor bars her from committing any possible Role-Ending Misdemeanor because they really do not need that heat on them.
- Discussed: ???
- Conversed: ???
- Untwisted: The Big Bad is an anti social-media Knight Templar, but his condemnations of Kelly's behavior turn out to be correct, even if for all the wrong reasons.
- Deconstructed: Kelly's account gets banned once the site's moderators find out who she really is.
- Reconstructed: Kelly wipes her old profiles clean, and starts a new internet life while managing to keep her tracks covered.
- Played for Horror: Kelly uses her social media fame to encourage her impressionable followers to commit and film atrocities.
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