‘Wicked’ collaborations that are Oz-some and available in Canada
Roots, Starbucks, Crocs, LEGO and more
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Wicked, the musical is based on Gregory Maguire’s 1995 novel, Wicked: The Life and Times of the Wicked Witch of the West, which is based on Frank L. Baum’s 1900 novel The Wizard of Oz and the 1939 film adaptation of the same name.
There are musical theatre fans who are eagerly awaiting the upcoming Wicked movie — I’m not that girl.
I’m a deep musical theatre nerd and have seen Wicked over 30 times. On the one hand, I’m happy it’s getting attention and will be more accessible for viewers beyond stage productions. On the other hand, I don’t generally like musical movies, because singing on screen seems forced — especially when CGI takes centre stage.
Wicked the movie has been a work in progress for at least eight years, as there were talks about it in 2016. Since then, the stage musical celebrated its 20th anniversary, debuting on Broadway in 2003. Over the years the movie has garnered a lot of buzz. All the excitement is leading to a of merch and exciting brand collaborations.
I love seeing the creativity of these partnerships and the opportunity to sport more theatre merchandise. Here are some of the Wicked collaborations that I’m more excited about than the movie itself.
Update: I have now seen the movie twice and appreciate it. A lot of the (stunning) sets were actually built, versus CGI — and Ariana Grande (who plays Glinda) and Cynthia Erivo (who plays Elphaba) sang live. Their voices are incredible and perfect for their respective roles. The movie is long and a two-parter, the next one is set to be released in November 2025. I’d recommend seeing the movie, with a snack in hand. The movie soundtrack is now available and I’m excited to have another rendition of the musical to listen over and over again.
Wicked collaborations
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Favourite item: This sweatshirt is nice and simple and looks even better in person. The Joe Fresh collection has awesome options for adults and little ones too, like this Glinda Tulle Dress. The collection is priced well with items ranging from $19 – $39.
Favourite item: r.e.m. beauty is Grande’s cosmetics brand, so this collab seems natural. I like the Ozdust Eyeshadow Palette because it has bold and themed colours as well as neutral ones.
Favourite piece: I have the Defygravity heels and like how the Wicked theme is subtle but present. They’re also pretty comfortable, considering they’re heels. They have Aldo’s signature “Pillow Walk” which is a much-appreciated padded sole.
Favourite set: I like the Elphaba & Glinda Figures, pictured above because the two witches are most visible. It’s also 558 pieces, versus the Welcome to Emerald City set which has 945.
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Favourite pair: I prefer the Wicked Elphaba Classic Clog over the Wicked Glinda Siren Clog because they look much more comfortable.
Favourite bag: I prefer the Edie Flap Shoulder With Wicked Studs over the G Top Handle With Crystal because it’s more versatile, but they’re both beauties.
Patrick Starrr X Wicked (the musical!)
Favourite feature: I don’t know a lot about makeup but I appreciate that this Patrick Starrr highlighter features the imagery from Wicked the musical.
Favourite shade: Nine times out of 10, I’m an Elphaba girl, but Ga-linda wins this round. Green is my favourite colour but when it comes to nail polish, I like it pretty in pink.
Favourite feature: I haven’t tried these candles but appreciate their subtle Wicked theme and overall sophistication. I’d like these candles but fear I wouldn’t light them because I’d want to keep them pristine in their pretty jars.
Favourite property: Ozdust Ballroom. Overall, I love the attention to detail in this set — so many references. However, I can see myself singing “Let’s go down to the Ozdust Ballroom” throughout the game which would be entertaining for me.
Favourite piece: The Embroidered-Motif Asymmetric Dress seems to be the most subtle piece in all the collaborations, I just really like the dress.
Favourite piece: The Mini Sophie is a small black velvet bag — I appreciate its versatility.
Starbucks X Wicked
(Only available in stores)
Favourite cup: I like the Defy Gravity cup, above. The font is big and bold, which is perfect for a Wicked cup. The collection is not available online so you’ll have to go into a Starbucks location to check out the limited-edition items.
Roots X Wicked
(Available Nov. 7, 2024)
Favourite piece: Roots did a great job at capturing the essence of Wicked and offering products at a variety of price points.
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