diff --git a/hatch_cpp/__init__.py b/hatch_cpp/__init__.py
index 4007071..6ec6cb1 100644
--- a/hatch_cpp/__init__.py
+++ b/hatch_cpp/__init__.py
@@ -1,4 +1,4 @@
-__version__ = "0.1.2"
+__version__ = "0.1.3"
 
 from .hooks import hatch_register_build_hook
 from .plugin import HatchCppBuildHook
diff --git a/hatch_cpp/plugin.py b/hatch_cpp/plugin.py
index 469ee39..7fcbfbf 100644
--- a/hatch_cpp/plugin.py
+++ b/hatch_cpp/plugin.py
@@ -2,6 +2,8 @@
 
 import logging
 import os
+import platform as sysplatform
+import sys
 import typing as t
 
 from hatchling.builders.hooks.plugin.interface import BuildHookInterface
@@ -18,7 +20,7 @@ class HatchCppBuildHook(BuildHookInterface[HatchCppBuildConfig]):
     PLUGIN_NAME = "hatch-cpp"
     _logger = logging.getLogger(__name__)
 
-    def initialize(self, version: str, _: dict[str, t.Any]) -> None:
+    def initialize(self, version: str, build_data: dict[str, t.Any]) -> None:
         """Initialize the plugin."""
         # Log some basic information
         self._logger.info("Initializing hatch-cpp plugin version %s", version)
@@ -30,6 +32,19 @@ def initialize(self, version: str, _: dict[str, t.Any]) -> None:
             self._logger.info("ignoring target name %s", self.target_name)
             return
 
+        build_data["pure_python"] = False
+        machine = sysplatform.machine()
+        version_major = sys.version_info.major
+        version_minor = sys.version_info.minor
+        # TODO abi3
+        if "darwin" in sys.platform:
+            os_name = "macosx_11_0"
+        elif "linux" in sys.platform:
+            os_name = "linux"
+        else:
+            os_name = "win"
+        build_data["tag"] = f"cp{version_major}{version_minor}-cp{version_major}{version_minor}-{os_name}_{machine}"
+
         # Skip if SKIP_HATCH_CPP is set
         # TODO: Support CLI once https://github.com/pypa/hatch/pull/1743
         if os.getenv("SKIP_HATCH_CPP"):
diff --git a/pyproject.toml b/pyproject.toml
index 34a0153..a49115b 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -8,7 +8,7 @@ authors = [{name = "the hatch-cpp authors", email = "t.paine154@gmail.com"}]
 description = "Hatch plugin for C++ builds"
 readme = "README.md"
 license = { text = "Apache-2.0" }
-version = "0.1.2"
+version = "0.1.3"
 requires-python = ">=3.9"
 keywords = [
     "hatch",
@@ -62,7 +62,7 @@ Repository = "https://github.com/python-project-templates/hatch-cpp"
 Homepage = "https://github.com/python-project-templates/hatch-cpp"
 
 [tool.bumpversion]
-current_version = "0.1.2"
+current_version = "0.1.3"
 commit = true
 tag = false