matplotlib
diff --git a/‎doc/_static/mpl.css
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diff --git a/‎doc/devel/communication_guide.rst
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diff --git a/‎doc/devel/release_guide.rst
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@@ -161,3 +161,22 @@ div.wide-table table th.stub {
     font-style: italic;
     font-size:  large;
   }
+
+
+.checklist {
+    list-style: none;
+    padding: 0;
+    margin: 0;
+}
+.checklist li {
+    margin-left: 24px;
+    padding-left: 23px;
+    margin-right: 6px;
+}
+.checklist li:before {
+    content: "\2610\2001";
+    margin-left: -24px;
+}
+.checklist li p {
+    display: inline;
+}
@@ -9,7 +9,6 @@ for example at sprints or when giving official talks or tutorials, and in any
 community venue managed by Matplotlib.
 
 
-
 .. _communication-channels:
 
 Official communication channels
@@ -21,6 +20,8 @@ The following venues are managed by Matplotlib maintainers and contributors:
 * chat: `https://matrix.to/#/#matplotlib:matrix.org <https://matrix.to/#/#matplotlib:matrix.org>`_
 * blog: https://blog.scientific-python.org/
 
+.. _social-media:
+
 Social media
 ------------
 
@@ -38,12 +39,14 @@ Official accounts
 * https://www.youtube.com/matplotlib
 
 
+.. _mailing-lists:
+
 Mailing lists
 ----------------
 
-* https://mail.python.org/mailman/listinfo/matplotlib-announce
-* https://mail.python.org/mailman/listinfo/matplotlib-users
-* https://mail.python.org/mailman/listinfo/matplotlib-devel
+* `matplotlib-announce@python.org <https://mail.python.org/mailman/listinfo/matplotlib-announce>`_
+* `matplotlib-users@python.org <https://mail.python.org/mailman/listinfo/matplotlib-users>`_
+* `matplotlib-devel@python.org <https://mail.python.org/mailman/listinfo/matplotlib-devel>`_
 
 .. _social-media-coordination:
 
 
@@ -458,18 +458,16 @@ be squashed because the intent is to merge the branch histories.
 Announcing
 ==========
 
-The final step is to announce the release to the world.  A short
-version of the release notes along with acknowledgments should be sent to
+The final step is to announce the release to the world:
 
-- matplotlib-users@python.org
-- matplotlib-devel@python.org
-- matplotlib-announce@python.org
+.. rst-class:: checklist
 
-In addition, announcements should be made on social networks (e.g., Twitter via the
-``@matplotlib`` account, any other via personal accounts).
-
-Add a release announcement to the ``mpl-brochure-site`` "News" section of
-``docs/body.html``, linking to the discourse page for the announcement.
+* Send short version of the release notes and acknowledgments to the :ref:`mailing-lists`.
+* Post highlights and link to "What's New" on the active :ref:`social media accounts <social-media>`.
+* Add a release announcement to the ``mpl-brochure-site`` "News" section of
+``docs/body.html``. Link to the discourse post generated by the email to the
+announcements mailing list, which is found at
+`Announcements > matplotlib-announcements <https://discourse.matplotlib.org/c/announce/matplotlib-announce/10>`_.
 
 
 Conda packages