diff --git a/Gemfile.lock b/Gemfile.lock
index 1754b8d..2b54584 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -1,7 +1,7 @@
 PATH
   remote: .
   specs:
-    erblint-github (0.3.0)
+    erblint-github (0.3.1)
 
 GEM
   remote: https://rubygems.org/
diff --git a/docs/rules/accessibility/aria-label-is-well-formatted.md b/docs/rules/accessibility/aria-label-is-well-formatted.md
index e8fc344..90b4a67 100644
--- a/docs/rules/accessibility/aria-label-is-well-formatted.md
+++ b/docs/rules/accessibility/aria-label-is-well-formatted.md
@@ -2,10 +2,18 @@
 
 ## Rule Details
 
-`[aria-label]` content should be formatted in the same way you would visual text. Please use sentence case.
+`[aria-label]` content should be formatted in the same way you would visual text.
 
-Do not kebab case the words like you would an HTML ID. An `aria-label` is different from `aria-labelledby`.
-An `aria-label` is not an ID, and should be formatted as human-friendly text.
+Keep the following practices in mind:
+
+- Use sentence case.
+- Do not kebab case the words like you would an HTML ID. An `aria-label` is different from `aria-labelledby`. An `aria-label` represents the name of a control, and has the same purpose as a visual label would for screen reader users. Therefore, it should be formatted as human-friendly text.
+- Do not use line-break characters like `
`. An accessible name should be concise to start with.
+- Do not set the `aria-label` to a URL. Instead, use an appropriate human-friendly description.
+
+## Resources
+
+- [Staff only: Guidance on naming controls](https://github.com/github/accessibility-playbook/blob/main/content/link-and-button-guidance.mdx#guidance-on-naming-controls)
 
 ## Config
 
@@ -35,6 +43,14 @@ If you determine that there are valid scenarios for `aria-label` to start with l
 <button aria-label="button-1">
 ```
 
+```erb
+<button aria-label="Go to my&#10;website.">
+```
+
+```erb
+<a href="https://github.com/shopify/erb-lint"> aria-label="github.com/shopify/erb-lint"></a>
+```
+
 ### **Correct** code for this rule  👍
 
 ```erb
@@ -44,3 +60,7 @@ If you determine that there are valid scenarios for `aria-label` to start with l
 ```erb
 <button aria-label="Close">
 ````
+
+```erb
+<a href="https://github.com/shopify/erb-lint"> aria-label="Shopify/erb-lint on GitHub"></a>
+```
diff --git a/erblint-github.gemspec b/erblint-github.gemspec
index 667bcea..2aa3d55 100644
--- a/erblint-github.gemspec
+++ b/erblint-github.gemspec
@@ -2,7 +2,7 @@
 
 Gem::Specification.new do |s|
   s.name = "erblint-github"
-  s.version = "0.3.0"
+  s.version = "0.3.1"
   s.summary = "erblint GitHub"
   s.description = "Template style checking for GitHub Ruby repositories"
   s.homepage = "https://github.com/github/erblint-github"
diff --git a/lib/erblint-github/linters/custom_helpers.rb b/lib/erblint-github/linters/custom_helpers.rb
index ebab2d2..24826ea 100644
--- a/lib/erblint-github/linters/custom_helpers.rb
+++ b/lib/erblint-github/linters/custom_helpers.rb
@@ -57,7 +57,7 @@ def generate_offense_from_source_range(klass, source_range, message = nil, repla
 
       def possible_attribute_values(tag, attr_name)
         value = tag.attributes[attr_name]&.value || nil
-        basic_conditional_code_check(value || "") || [value].compact
+        [value].compact
       end
 
       # Map possible values from condition
diff --git a/lib/erblint-github/linters/github/accessibility/aria_label_is_well_formatted.rb b/lib/erblint-github/linters/github/accessibility/aria_label_is_well_formatted.rb
index 4f9073f..17606fe 100644
--- a/lib/erblint-github/linters/github/accessibility/aria_label_is_well_formatted.rb
+++ b/lib/erblint-github/linters/github/accessibility/aria_label_is_well_formatted.rb
@@ -10,7 +10,7 @@ class AriaLabelIsWellFormatted < Linter
           include ERBLint::Linters::CustomHelpers
           include LinterRegistry
 
-          MESSAGE = "[aria-label] text should be formatted the same as you would visual text. Use sentence case."
+          MESSAGE = "[aria-label] text should be formatted the same as you would visual text. Use sentence case, and don't format it like an ID. Additionally, `aria-label` should be concise and should not contain line breaks."
 
           class ConfigSchema < LinterConfig
             property :exceptions, accepts: array_of?(String),
@@ -23,9 +23,8 @@ def run(processed_source)
               next if tag.closing?
 
               aria_label = possible_attribute_values(tag, "aria-label").join
-              next if aria_label.empty?
 
-              if aria_label.match?(/^[a-z]/) && !@config.exceptions.include?(aria_label)
+              if (aria_label.start_with?(/^[a-z]/) || aria_label.match?(/[\r\n]+/)) && !@config.exceptions.include?(aria_label)
                 generate_offense(self.class, processed_source, tag)
               end
             end
diff --git a/test/linters/accessibility/aria_label_is_well_formatted_test.rb b/test/linters/accessibility/aria_label_is_well_formatted_test.rb
index b00c3df..6ecfed8 100644
--- a/test/linters/accessibility/aria_label_is_well_formatted_test.rb
+++ b/test/linters/accessibility/aria_label_is_well_formatted_test.rb
@@ -13,10 +13,20 @@ def test_warns_when_aria_label_starts_with_downcase
      <button aria-label="check-box-1" ></button>
      <button aria-label="ok" ></button>
      <button aria-label="no" ></button>
+     <button aria-label="Go to my&#10;website." ></button>
     HTML
     @linter.run(processed_source)
 
-    assert_equal 4, @linter.offenses.count
+    assert_equal 5, @linter.offenses.count
+  end
+
+  def test_warns_when_aria_label_contains_newline_characer
+    @file = <<~HTML
+      <button aria-label="Go to my&#10;website." ></button>
+      <button aria-label="Go to my\nwebsite." ></button>
+    HTML
+    @linter.run(processed_source)
+    assert_equal 2, @linter.offenses.count
   end
 
   def test_does_not_warn_when_aria_labelledby_starts_with_downcase
@@ -26,18 +36,14 @@ def test_does_not_warn_when_aria_labelledby_starts_with_downcase
     assert_empty @linter.offenses
   end
 
-  def test_does_not_warn_when_aria_label_starts_with_anything_other_than_downcase
-    @file = <<~HTML
-     <button aria-label="Submit" ></button>
-     <button aria-label="Close" ></button>
-     <button aria-label="11 open" ></button>
-    HTML
+  def test_does_not_warn_with_string_interpolation
+    @file = '<button aria-label="Add a cat <%= "or dog " if dog_allowed? %>pet"></button>'
     @linter.run(processed_source)
 
     assert_empty @linter.offenses
   end
 
-  def test_does_not_warn_when_aria_label_is_excepted_in_config
+  def test_does_not_warn_when_aria_label_starts_with_anything_other_than_downcase
     @file = <<~HTML
      <button aria-label="Submit" ></button>
      <button aria-label="Close" ></button>
@@ -48,15 +54,14 @@ def test_does_not_warn_when_aria_label_is_excepted_in_config
     assert_empty @linter.offenses
   end
 
-
   def test_does_not_warn_if_aria_label_is_in_excepted_list
     @file = <<~HTML
      <button aria-label="hello" ></button>
-     <button aria-label="hello world" ></button>
+     <button aria-label="git checkout <%= some_branch %>"></button>
     HTML
-    @linter.config.exceptions = ["hello"]
+    @linter.config.exceptions = ["hello", "git checkout <%= some_branch %>"]
     @linter.run(processed_source)
 
-    assert_equal 1, @linter.offenses.count
+    assert_empty @linter.offenses
   end
 end