Moxy Hotels
 | |
| Type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | September 1, 2014 |
| Founder | |
| Headquarters | Bethesda, Maryland, U.S. |
Number of locations | 181 |
Area served | Worldwide |
| Parent | Marriott International |
| Website | https://www.marriott.com/brands/moxy-hotels.mi |
Moxy Hotels, or just Moxy, is a select service[a] hotel brand founded by Marriott International in 2014, in partnership with IKEA and the Lightstone Group, with the first hotel opening in Milan. As of 2026[update], the hotel chain has 181 properties.
History
[edit]Origins
[edit]The earliest known origins of Moxy was in 2010, when The Lightstone Group began developing a new hotel concept aimed at younger audiences as well as offering affordable accommodations in urban markets with no compromises on design and comfort. The rooms were inspired by the small hotel rooms mostly found in Europe that reduce inefficiencies that traditional hotels usually have.[1][2]
Lightstone then developed rooms with many space-saving features like pegboards instead of closets and collapsible furniture, similar to rooms in cruise ships. The rooms emphasized functionality while also incorporating furnishings, good quality beds, and fixtures that were intended to optimize very little space.[3]
Along with the room design, Lightstone designed the lobbies to be multi-purpose rooms, that would also serve as a bar, which were different from traditional hotel lobbies which are often mostly empty. Lightstone was confident that Moxy aligned with this vision, and they collaborated with Marriott International and IKEA. They soon adapted it to include enhanced design elements and on-site dining and entertainment, particularly suited to large and populous cities like Miami, Los Angeles and New York.[4][5] Lightstone intended that it would be playful, stylish, affordable and highly sociable.[6][7][8]
Foundation and early days
[edit]Moxy Hotels was later announced by Marriott International in 2013, in partnership with IKEA and Lightstone.[9] The first location opened in Milan, Italy near Milan Malpensa Airport on September 1, 2014. The chain mainly targeted price-sensitive millenial travelers.[10]
Continued development
[edit]In 2019, Moxy Hotels expanded to the United States, with two new locations in New Orleans and Tempe, Arizona.[11] In 2022, Moxy launched "Moxy Universe, Play Beyond," an augmented reality experience exclusive to properties in Asia and Oceania.[12][13] In 2025, Moxy Hotels launched their 100th property in Europe, the Middle East and Africa with the introduction of Moxy Belfast City.[14] Later in 2026, Moxy increased their presence in the Middle East and Africa.[15] In 2025, Marriott International announced that Hotel Equities would operate a dual-branded property in Vancouver, set to open in summer 2028. Half of the property would be the Moxy Vancouver Downtown, which would be part of Moxy, while the other half would be the Element Vancouver Downtown, which would be part of Element, another limited service Marriott brand.[b][16]
Selected properties
[edit]| Name | City | Status | Opening Year | Notes |
|---|---|---|---|---|
| Moxy Milan Malpensa Airport | Milan, Italy | Operating | 2014 | The very first Moxy hotel. |
| Moxy Bandung | Bandung City, West Java, Indonesia | Operating | 2017 | The first Moxy hotel in the Asia-Pacific. |
| Moxy New Orleans | New Orleans, Louisiana | Operating | 2019 | The first Moxy hotel in America. |
| Moxy Phoenix Tempe/ASU Area | Tempe, Arizona | Operating | 2019 | |
| Moxy Portland Downtown | Portland, Oregon | Operating | 2021 | |
| Moxy Sydney Airport | Sydney, Australia | Operating | 2023 | |
| Moxy Bengaluru Airport Prestige Tech Cloud | Karnataka, India | Operating | 2024 | |
| Moxy Bangkok Ratchaprasong | Bangkok, Thailand | Operating | 2024 | The first Moxy Hotel in Thailand. |
| Moxy Putrajaya | Putrajaya, Malaysia | Operating | 2024 | |
| Moxy Solo | Surakarta, Indonesia | Operating | 2024 | |
| Moxy Mumbai Andheri West | Mumbai, India | Operating | 2024 | |
| Moxy Belfast City | Belfast, Northern Ireland | Operating | 2025 | The 100th Moxy hotel. |
Notes
[edit]References
[edit]- ↑ "How Lightstone Makes Moxy Work in NYC". HOTELSMag.com. September 10, 2019. Retrieved July 19, 2026.
- ↑ Ting, Deanna (April 24, 2018). "The Inside Story Behind Marriott's Moxy Led Invasion of Manhattan". Skift. Retrieved July 19, 2026.
- ↑ Sell, George (June 22, 2016). "Lightstone and Moxy: "We're going after Airbnb head on"". Boutique Hotel News. Retrieved July 19, 2026.
- ↑ Fox, Jena Tesse (2017-03-02). "How Lightstone is bringing Marriott's Moxy brand to New York City". www.hotelmanagement.net. Retrieved 2025-06-12.
- ↑ Villa-Clarke, Angelina. "The New Public Square: Moxy's Experiential Take On Hospitality". Forbes. Retrieved 2025-06-12.
- ↑ Holman, Arthur; Cain, Lisa (August 10, 2025). "Moxy Hotels: Marriott's "Playful Disruptor" Brand". Sage Journals. Retrieved July 8, 2026.
- ↑ George 2025, pp. 199–221 " New boutique hotels and lifestyle concepts have emerged to appeal to the millennial generation as well as customers who are aware of the environment and their own health. Examples include Moxy Hotels by Marriott International" "For large hotel groups that have a wide variety of properties, grouping these properties into brands can enable each branded group to be targeted at defined market segments. For example, Marriott International's luxury hotel products Ritz-Carlton, Bulgari, and JW Marriott target business travellers and upmarket guests, while its Aloft Hotels and Moxy Hotels cater for the new generation of Millennial (or Gen Y) or 'next generation of mobile travellers"
- ↑ Peters, Jenny. "4 Things You Should Know About Moxy, Marriott's New Brand". Shermans Travel. Retrieved July 15, 2026.
- ↑ "Marriott, IKEA team up to launch new hotel brand". Luxuo. March 7, 2013. Retrieved July 7, 2026.
- ↑ Marriott's First Moxy Hotel Opens September 1, Milan's Airport. Magic of Miles. August 14, 2014. Retrieved June 18, 2026.
- ↑ Ramakrishnan, Meena (September 20, 2019). "Moxy Hotels to Make American Debut". Smart Meetings. Retrieved July 3, 2026.
- ↑ "Let's Play! Augmented Reality Takes Off at Moxy Hotels with the "Moxy Universe, Play Beyond" Asia Pacific Campaign". Marriott International. July 12, 2022. Retrieved July 16, 2026.
- ↑ Youssofi et al. 2024, pp. 512–531 "Marriott's Moxy hotels have recently implemented a gamification strategy focused on augmented reality to enhance the guest experience (William, 2022)
- ↑ Moxy Hotels Celebrates 100th Opening in Europe, Middle East & Africa with Moxy Belfast City. Marriott International Media Centre. September 10, 2025. Retrieved July 3, 2026.
- ↑ Moxy Expands into the Middle East and Africa. Marriott International. Retrieved July 3, 2026.
- ↑ "Hotel Equities Expands Portfolio in Canada with Dual-Branded Moxy and Element Vancouver by Marriott Opening Summer 2028". Hotel Equities. September 11, 2025. Retrieved July 7, 2026.
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| Midscale |
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