MTV (Ukrainian TV channel)

MTV Ukraine
Country	Ukraine
Broadcast area	Ukraine
Headquarters	Kyiv
Programming
Language	Ukrainian
Picture format	4:3 (576i, SDTV)
Ownership
Owner	MTV Networks Europe; GDF Media Limited; Emerging Europe Growth Fund
History
Launched	24 August 2007; 18 years ago
Closed	1 June 2013; 12 years ago
Replaced by	Zoom (free-to-air); MTV Europe (pay television)
Links
Website	mtv.ua

MTV Ukraine (Ukrainian: MTV Україна) was a Ukrainian free-to-air television music channel operated by GDF Media Limited under licence from VIMN Europe. The channel was launched on 24 August 2007, 6:00 a.m. and was replaced on 31 May 2013 by a new youth-orientated music and general entertainment channel called Zoom.^[2]

Channel rebrand

On 31 May 2013 the operators of MTV in Ukraine, 'GDF Media' announced that the channel would cease operating from 23:00 on 31 May 2013 and would be rebranded as Zoom.^[2] The decision to replace MTV with a new channel was decided by GDF Media, as the owners of the licence to operate the Ukrainian version of MTV felt the brand is no-longer relevant to the demographic the channel was targeting. The decision to replace MTV Ukraine with Zoom came shortly after MTV Russia was closed down as a free-to-air television network and relaunched on pay television. At the same year, MTV Brasil was also closed down as a free-to-air television network by Grupo Abril and relaunched on pay television by Viacom Latin America.

References

^ Khoroshkovsky sells Inter channel to Firtash (UPDATED), Kyiv Post (1 February 2013)
^ ^a ^b "MTV Ukraine rebrands". 31 May 2013.

External links

[FirtashbInter-1] Khoroshkovsky sells Inter channel to Firtash (UPDATED), Kyiv Post (1 February 2013)

[broadbandtvnews.com-2] "MTV Ukraine rebrands". 31 May 2013.

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