Golden Grahams
 | |
 Golden Grahams cereal, with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | General Mills |
| Produced by | General Mills (US) Nestlé (outside US) |
| Country | U.S. |
| Introduced | 1976 |
| Website | generalmills.com/golden-grahams |
Golden Grahams is a breakfast cereal produced in the US and Canada by General Mills[1][2][3] and Cereal Partners under the Nestlé brand in other countries.
Overview
[edit]It consists of small toasted square-shaped cereal pieces made of whole wheat and corn.[4] The taste was a mix of honey and brown sugar.[5]
Golden Grahams was introduced in 1976, and the earliest TV commercials featured a jingle sung to the tune of the James A. Bland song "Oh, Dem Golden Slippers". The cereal was widely available in Europe, United States and Canada. It was produced by Nestlé and Cereal Partners, except in the US and Canada, where it was made by General Mills.[6]
United Kingdom
[edit]Golden Grahams reached the peak of their popularity in the UK in the 1980s and 90s, however a gradual decline in sales led to their eventual discontinuation in the country in the early 2000s. In October 2010, Nestlé announced that the brand was to be reintroduced into British supermarkets, however little over a decade later, in 2021, Golden Grahams were once again discontinued for a second time.[7] Despite this, however, Golden Grahams' sister brand, Curiously Cinnamon (formerly marketed as Cinnamon Grahams), remains widely available throughout the United Kingdom.[8]
In September 2025 Golden Grahams returned to the United Kingdom for the first time in 4 years.
See also
[edit]
References
[edit]- ^ Laura Brehaut (September 25, 2020). "Breakfast throwback: General Mills attempts to woo millennials with return to '80s cereal recipes". National Post . Retrieved June 12, 2021.
- ^ SUSAN KRASHINSKY (May 2, 2016). "Can Jose Bautista flip consumers back on to cereal?". The Globe & Mail. Retrieved June 12, 2021.
- ^ "Golden Grahams to relaunch with spoof cult campaign". Marketing Week. August 31, 2000. Retrieved June 12, 2021.
- ^ Ingredients and nutritional information at General Mills website
- ^ MICHAEL ROBERTS (June 8, 2009). "Milking It: Golden Grahams". Westword. Retrieved June 12, 2021.
- ^ "Golden Grahams". MrBreakfast.com. Retrieved June 12, 2021.
- ^ "The breakfast cereals we loved as kids that are no longer on supermarket shelves". Wales Online. 21 November 2022. Retrieved 19 January 2024.
- ^ "Nestlé Cereals – Curiously Cinnamon". Nestlé. Retrieved 19 January 2024.
External links
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