Draft:Ortigas East
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| Project | |
|---|---|
| Opening date | 2005 |
| Developer | Ortigas & Company |
| Owner | Ortigas & Company |
| Website | Official website |
| Physical features | |
| Transport |  2 65 Frontera Drive
 4 Tiendesitas (future) |
| Location | |
 Interactive map of Ortigas East | |
| Coordinates: 14°35′11″N 121°04′39″E / 14.586251°N 121.077575°E | |
| Location | Ugong, Pasig, Metro Manila, Philippines |
Ortigas East (formerly known as Frontera Verde) is a mixed-use development in Ugong, Pasig located in Metro Manila.
Developed by Ortigas Land, the development was launched in 2005 with the inauguration of Tiendesitas, a shopping mall which serves as its anchor establishment and whose name is often used to refer to the entire area.
History
[edit]The area of Ortigas East (formerly Frontera Verde) was originally part of the Hacienda de Mandaluyon, a 4,033-hectare (9,970-acre) estate owned by the Augustinian Order until it was sold in 1920 to businessmen Dr. Frank W. Dudley and Don Francisco Ortigas. Their partnership eventually evolved into the present-day Ortigas & Company. Over the following decades, the partnership developed the Greenhills Shopping Center, the surrounding Greenhills subdivisions, and other adjacent subdivisions until their real estate expansion had slowed around 2001.[1]
In 2005, Ortigas & Company launched a new wave of development with the opening of Tiendesitas on the 18.5-hectare (46-acre) Frontera Verde property. The shopping mall consists of multiple "villages" that function as a hub of Filipino art and culture.[2]
On August 16, 2006, SM Prime opened SM Supercenter Pasig (now SM Center Pasig), a shopping mall with a total floor area of 29,017 m2 (2.9017 ha). The mall features a nature-inspired architectural design intended to complement the area.[3]
In 2006, a family entertainment center named Fun Ranch opened at the Children's Corridor. Developed by entrepreneur Vince A. Padilla, the complex was designed as a one-stop destination for children and families, featuring amusement rides, arcade games, and child-oriented establishments within a 5,000 m2 (0.50 ha) area. Among its facilities were the indoor playground Active Fun, the party venue Big Red Barn, several themed restaurants, karaoke rooms, a childcare center, and a spa catering to children.[4][5]
In December 2007, Ortigas Land, in partnership with the Avilon Zoo in Rodriguez, Rizal, opened the Ark Avilon Zoo, a two-storey indoor mini zoo located on a 2,000 m2 (0.20 ha) lot within the Children's Corridor. The zoo was housed in a structure designed to resemble Noah's Ark, drawing inspiration from both the biblical vessel and the Pet Village at Tiendesitas.[6]
In 2013, the evangelical megachurch Christ's Commission Fellowship (CCF) relocated its main ministry building from St. Francis Square in Ortigas Center to the CCF Center, a 10-storey worship and training complex located on a 2.3-hectare (23,000 m2) site at the northwest corner of Frontera Verde across the C5-Ortigas interchange. Designed by architect Daniel Go of ADGO Architecture and Design, the building has a main auditorium with a seating capacity of 10,000 people, making it one of the largest purpose-built worship centers in the Philippines. The complex also has classrooms, offices, multi-purpose halls, and fitness facilities,[7][8] which are primarily used by Life Academy International (formerly CCF Life Academy), a private international Christian school located within the same grounds.[9]
In April 2013, a freshwater fish aquarium named Las Farolas: The Fish World opened within the Children's Corridor in Frontera Verde.[10] The aquarium ceased operations in September 2016.[11]
In January 2016, the group behind Fun Ranch opened Jump Yard, the first and largest indoor trampoline park in the Philippines. Located in the Children's Corridor, the facility features approximately 5,000 m2 (0.50 ha) of interconnected trampolines, including areas for dodgeball, basketball, and cage ball, as well as a foam pit and balance beam. Jump Yard was developed after the owners' family observed similar trampoline parks abroad and sought to introduce the concept locally.[12]
In June 2020, amid the COVID-19 lockdown in the Philippines, both Fun Ranch and Jump Yard permanently ceased operations.[13][14]
In February 2022, the former Las Farolas aquarium was converted into The Grounds, a public park with picnic areas, pet-friendly spaces, and parking facilities for both motor vehicles and bicycles.[15] Its first major event was held in June 2022, when the Pasig city government hosted a "Bike Fest" at The Grounds in celebration of World Bicycle Day.[16]
References
[edit]- ^ "The old and new Ortigas & Co". The Philippine Star. June 4, 2010. Retrieved November 4, 2005.
- ^ "Tiendesitas: Enjoying Pinoy's best... everyday". The Philippine Star. November 18, 2005. Retrieved November 4, 2005.
- ^ "SM Supercenter Pasig opens". The Philippine Star. August 25, 2006. Retrieved November 3, 2025.
- ^ Valisno, Jeffrey (November 30, 2007). "WEEKENDER: Going out; Children's haven". BusinessWorld. Retrieved November 12, 2025 – via LexisNexis.
- ^ Ong, Jennifer (May 13, 2008). "Munch, party, and play at Fun Ranch". The Philippine Star. Retrieved November 12, 2025.
- ^ Baja, Maria Francesca (December 13, 2007). "Avilon expands to Tiendesitas". BusinessWorld. Retrieved November 12, 2025 – via LexisNexis.
- ^ Dela Cruz, Roderick (March 23, 2014). "How a young architect designed the country's largest worship center". Manila Standard. Archived from the original on June 20, 2021. Retrieved November 13, 2025.
- ^ Uy, Alvin (August 31, 2020). ""I Was a Sinner": Henry Sy, Jr.'s Church Testimonial". EsquireMag.ph. Retrieved November 13, 2025.
- ^ "Life Academy International". Life Academy International. Retrieved November 13, 2025.
- ^ "Las Farolas: Conserving freshwater biodiversity". The Philippine Star. May 4, 2013. Retrieved November 4, 2025.
- ^ "Las Farola". Fins & Tails. November 11, 2024. Retrieved November 3, 2025.
- ^ Murillo, Michael Angelo (February 26, 2016). "WEEKENDER: Going out; Jump around!". BusinessWorld. Retrieved November 12, 2025 – via LexisNexis.
- ^ Malig, Kaela (June 4, 2020). "Jump Yard is now permanently closed". GMA Integrated News. Retrieved November 3, 2025.
- ^ "'We're sad but it's time to go': Fun Ranch closes for good". ABS-CBN News and Current Affairs. June 4, 2020. Retrieved November 3, 2025.
- ^ "New park alert!". Ortigas East. February 11, 2022. Retrieved November 3, 2025 – via Facebook.
- ^ Mangubat, Leandro (June 6, 2022). "Pasig Transport holds 'Bike Fest' at The Grounds in Ortigas East". Visor.ph. Retrieved November 3, 2025.
External links
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