Create an embeddable buy button
Use Payment Links to create an embeddable buy button for your website.
Create an embeddable buy button to sell a product, subscription, or accept a payment on your website. Start by selecting an existing link from the Payment Links list view or by creating a new link where you can decide which products to sell and customize the checkout UI. After you create your link, click Buy button to configure the buy button design and generate the code that you can copy and paste into your website.
Customize the button
By default, your buy button uses the same branding and call to action configured for your payment link. You can:
- Choose between a simple button and a card widget.
- Set brand colors, shapes, and fonts to match your website.
- Set the language of the button and payment page to match your website’s language.
- Customize your button’s call to action.

Customize the buy button
Embed the button
Stripe provides an embed code composed of a <script> tag and a <stripe-buy-button> web component. Click Copy code to copy the code and paste it into your website.
If you’re using HTML, paste the embed code into the HTML. If you’re using React, include the script tag in your index. page to mount the <stripe-buy-button> component.
Caution
The buy button uses your account’s publishable API key. If you revoke the API key, you need to update the embed code with your new publishable API key.
<body> <h1>Purchase your new kit</h1> <!-- Paste your embed code script here. --> <script async src="https://js.stripe.com/v3/buy-button.js"> </script> <stripe-buy-button buy-button-id=publishable-key="{{BUY_BUTTON_ID}}"> </stripe-buy-button> </body>"pk_test_A7jK4iCYHL045qgjjfzAfPxu"
Attributes to customize checkout
| Parameter | Description | Syntax |
|---|---|---|
client-reference-id | Use client-reference-id to attach a unique string of your choice to the CheckoutSession. The string can be a customer ID, a cart ID, or something similar that you use to reconcile the CheckoutSession with your internal systems. If you pass this parameter to your <stripe-buy-button>, it’s sent in the checkout.session.completed webhook upon payment completion. | The client-reference-id can contain alphanumeric characters, dashes, or underscores, and be any value up to 200 characters. Invalid values are silently dropped, but your payment page continues to work as expected. |
customer-email | Use customer-email to prefill the email address on the payment page. When the property is set, the buy button passes it to the CheckoutSession’s customer_ attribute. The customer can’t edit the email address on the payment page. | The customer-email must be a valid email. Invalid values are silently dropped, but your payment pages continues to work as expected. |
customer-session-client-secret | Use customer-session-client-secret to pass an existing customer. | The customer-session-client-secret value must be generated from the client_secret. |
Pass an existing customer
Use the Accounts v2 API to represent customers
The Accounts v2 API is GA for Connect users, and in public preview for other Stripe users. All Stripe users can enable Accounts v2 in their Dashboard. However, when making calls to the Accounts v2 API, preview users need to specify a preview version.
For most use cases, we recommend modeling your customers as customer-configured Account objects instead of using Customer objects.
You can provide an existing customer-configured Account object to CheckoutSessions created from the buy button. Authenticate the customer on the server, then create a CustomerSession for them and return the client_secret to the client.
Set the customer-session-client-secret attribute on the <stripe-buy-button> web component to the client_secret from the CustomerSession.
You must provide the client_secret within 30 minutes. After providing the client secret, you have an additional 30 minutes until the CustomerSession expires. After it expires, the buy button can’t create any CheckoutSessions.
Don’t cache the client secret. Instead, generate a new one every time you render a buy button.
<body> <script async src="https://js.stripe.com/v3/buy-button.js"> </script> <stripe-buy-button buy-button-id=publishable-key="{{BUY_BUTTON_ID}}"customer-session-client-secret="{{CLIENT_SECRET}}" > </stripe-buy-button> </body>"pk_test_A7jK4iCYHL045qgjjfzAfPxu"
Content Security Policy
If you’ve deployed a Content Security Policy, the policy directives that the buy button requires are:
- frame-src, https://js.stripe.com
- script-src, https://js.stripe.com
Limitations
Rendering the buy button requires a website domain. To test the buy button locally, run a local HTTP server to host your website’s index. file over the localhost domain. To run a local HTTP server, use Python’s SimpleHTTPServer or the http-server npm module.
Track payments
After your customer makes a payment using a payment link, you can see it in the payments overview in the Dashboard.
If you’re new to Stripe, you receive an email after your first payment. To receive emails for all successful payments, update your notification preferences in your Personal details settings.
If you’re selling a subscription or saving a payment method for future use and don’t specify an existing customer, the Checkout Session creates a new customer. For one-time payments, the Checkout Session uses a guest customer instead.
Learn more about handling payment links post-payment, like how to configure post-payment behavior for a buy button or payment link.