Apple Store

Shopping designed around you

Free

The Apple Store app is the most personalized and seamless way to browse, learn about, and shop the latest Apple products, no matter where you are. DISCOVER WHAT’S NEW IN THE PRODUCTS TAB Explore product recommendations that are tailored to you, and even shop for accessories that are compatible with products you already own. Browse the latest iPhone, iPad, Mac, Apple Watch, and more. Discover the latest seasonal offerings, and exclusive ways to save — available only at Apple. Get shopping support from a Specialist via phone, over text, or locate your nearest store and visit us in-person. FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB Save and organize your favorites, and easily continue shopping where you left off with Recent Activity. Conveniently track your order status every step of the way, and be ready when it arrives. Get personalized notifications and be the first to know about new announcements and offers. MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB Get creative tips from our team with videos, sessions, and more. Sign up and reserve your spot in a Today at Apple session at your local Apple Store. Easily connect with us to find the right support options for any technical or account issues. A BETTER WAY TO SHOP Manage your account information including stored payments, shipping address, AppleCare status, as well as your Account Balance. Add a personal touch with free custom engraving. And even use your Memoji — an Apple Store app exclusive feature. Get answers to common questions with Specialist-led videos that can help walk you through your options during your purchase. Utilize AR to see how our products will look in your space. When you visit an Apple Store, quickly scan and pay for accessories with Self-Checkout, or hop into in an upcoming Today at Apple session. -  The app may ask permission to use the TrueDepth camera to help with Apple Vision Pro fit. Note that the Apple Store app and certain features are available only in select countries. How your data is used: To create a personalized shopping experience, we’ll collect and use data about your device, Apple account, Apple Store shopping activity, and Apple subscriptions. To change or modify any of these settings, go to Account > Settings

  • 3.5
    out of 5
    169K Ratings
  • Great but…

    grsrbr

    This is a very helpful app, I love that all my devices are already loaded in there and that all other compatible products default to each when browsing, saving me time and headache. I love the option to save lists, but unfortunately it doesn’t work. Several times now I have made separate saved items lists only to find they’re completely gone when I return. How is it possible that the company that pioneered the use of the cloud doesn’t use the cloud to remember their customer’s saved items in their own app? Baffling. Other than that I love to see which third party products are featured in the app before I make my final decisions as in my opinion, having something that is endorsed by Apple gives me a little bit more peace of mind when making expensive tech purchases. The tab where you can explore what’s happening at the Apple stores near me, etc. is also a fantastic one, so I can learn more in depth info about my products.

    Great but…

    grsrbr

    This is a very helpful app, I love that all my devices are already loaded in there and that all other compatible products default to each when browsing, saving me time and headache. I love the option to save lists, but unfortunately it doesn’t work. Several times now I have made separate saved items lists only to find they’re completely gone when I return. How is it possible that the company that pioneered the use of the cloud doesn’t use the cloud to remember their customer’s saved items in their own app? Baffling. Other than that I love to see which third party products are featured in the app before I make my final decisions as in my opinion, having something that is endorsed by Apple gives me a little bit more peace of mind when making expensive tech purchases. The tab where you can explore what’s happening at the Apple stores near me, etc. is also a fantastic one, so I can learn more in depth info about my products.

  • Updates, planned obsolescence and unmitigated greed

    pdxpaws

    This review represents a “deal breaker” issue for anyone weary of the never ending expense vs building something to last. There are things about iPhones I love, which you can read about in other reviews. My issue is with “planned obsolescence/greed,” and Apple’s barely covert manipulation of consumers to buy new before we need to. In particular, by creating “bugs” inspiring us to buy a newer iPhone out of frustration, or requiring us to download “updates” to continue using out $1k phones and forcing us to agree to all terms and conditions in order to continue using our devices, many of which are NOT designed to protect us, but exploit us with invasive access to our devices and info…switching on items we’ve turned off that add to battery drain and use up memory for things many of us don’t use, and inclusions that border in sabotage…) to support the pattern of forcing us to buy the ever changing “newest and best” into infinity. The last updates specifically require you to agree to everything, and clearly state “if we don’t agree we can’t continue using (devices we already own)” or we can “return them ….subject to those “terms and conditions”…(meaning if you’ve owned them a while you agree or you’re screwed, and you agree to “arbitration” if you choose to exercise your legal rights …meaning they win)…so you’re literally agreeing to be screwed at the rate of (a 1k phone every year or two) if you buy an iPhone…and this is exactly why I won’t be buying another iPhone. Ever.

    Updates, planned obsolescence and unmitigated greed

    pdxpaws

    This review represents a “deal breaker” issue for anyone weary of the never ending expense vs building something to last. There are things about iPhones I love, which you can read about in other reviews. My issue is with “planned obsolescence/greed,” and Apple’s barely covert manipulation of consumers to buy new before we need to. In particular, by creating “bugs” inspiring us to buy a newer iPhone out of frustration, or requiring us to download “updates” to continue using out $1k phones and forcing us to agree to all terms and conditions in order to continue using our devices, many of which are NOT designed to protect us, but exploit us with invasive access to our devices and info…switching on items we’ve turned off that add to battery drain and use up memory for things many of us don’t use, and inclusions that border in sabotage…) to support the pattern of forcing us to buy the ever changing “newest and best” into infinity. The last updates specifically require you to agree to everything, and clearly state “if we don’t agree we can’t continue using (devices we already own)” or we can “return them ….subject to those “terms and conditions”…(meaning if you’ve owned them a while you agree or you’re screwed, and you agree to “arbitration” if you choose to exercise your legal rights …meaning they win)…so you’re literally agreeing to be screwed at the rate of (a 1k phone every year or two) if you buy an iPhone…and this is exactly why I won’t be buying another iPhone. Ever.

  • Apple TV bait and switch

    Trum4455

    I purchased two new Apple Products this year. Each one constantly sent notifications to use THE FREE APPLE TV APP. Seeing the ad the first time, I attempted to use the free year, but was only able to watch Apple TV once. It then disappeared, AND I never was able to reactivate it. After buying a new IPad, I wanted to try the Apple TV for sure, so I set it up.. I could never get it to work on my TV, so never used it at all. The problem, I inadvertently signed up for an App called AIR APPS PRO. This began charging my account $4.99 A WEEK! Since I occasionally make purchases, I didn’t pay much attention to this, but finally realized it was recurring weekly. I have spent an hour cancelling this, second attempt as the first one was not successful.. I finally called my bank and made a formal complaint. When I tried on the Apple end, I got the message there was no charges available to dispute, I called the phone number and the message said No representatives available, call could not be completed, and they sent a text to the dispute page. My bank easily credited these charges back, helped me ensure the subscription was cancelled and hopefully will send a message to Apple, but I doubt it. This is a pure scam, and I hope this helps just one person avoid even one weeks charge. I’ll skip Apple TV for now, delete the free year on principle, don’t use it anyway. It is one thing to subscribe and forget to cancel, but to have an app attached you don’t want or need I call fraud. Hope this review helps. CAVEAT EMPTOR

    Apple TV bait and switch

    Trum4455

    I purchased two new Apple Products this year. Each one constantly sent notifications to use THE FREE APPLE TV APP. Seeing the ad the first time, I attempted to use the free year, but was only able to watch Apple TV once. It then disappeared, AND I never was able to reactivate it. After buying a new IPad, I wanted to try the Apple TV for sure, so I set it up.. I could never get it to work on my TV, so never used it at all. The problem, I inadvertently signed up for an App called AIR APPS PRO. This began charging my account $4.99 A WEEK! Since I occasionally make purchases, I didn’t pay much attention to this, but finally realized it was recurring weekly. I have spent an hour cancelling this, second attempt as the first one was not successful.. I finally called my bank and made a formal complaint. When I tried on the Apple end, I got the message there was no charges available to dispute, I called the phone number and the message said No representatives available, call could not be completed, and they sent a text to the dispute page. My bank easily credited these charges back, helped me ensure the subscription was cancelled and hopefully will send a message to Apple, but I doubt it. This is a pure scam, and I hope this helps just one person avoid even one weeks charge. I’ll skip Apple TV for now, delete the free year on principle, don’t use it anyway. It is one thing to subscribe and forget to cancel, but to have an app attached you don’t want or need I call fraud. Hope this review helps. CAVEAT EMPTOR

  • Fort Worth

    Sam.@$

    It was a very bad experience I bought a phone nine months ago 15 Pro Max It was a very bad experience About a month ago something strange happened in the phone's external speakers and I went to the store They replaced about 90% of the phone from the inside onlyI spoke to support more than once and they did not help me with anything. After I pay to buy this new phone and pay $1500 for it, they give me a phone with internal parts replaced, which reduces the price of my phone. I asked them to replace the phone even though it is under warranty and my father has the warranty too, but they did not hear anything. Very bad employees.After changing the internal parts. She gave me the phone. It's not my phone. Because I know my phone from the outside very well. When I told the employee that it's not my phone, she said, "No, it's your phone. We won't do anything to it except change some internal parts." And after a week, when I want to make a call, I can't hear who's talking to me. It's very weak. I want to turn on the external speakers so I can hear who's talking to me, and everyone around me can hear my call. This is very funny.The camera is also bad at night. I contacted support many times and they will not understand anything. They are very bad employees. In the store they are also bad in treatment.I will go to them next week also and they don't understand their treatment is very bad. Because I want to replace the phone when I give you the money I will not give you old money or money with replaced parts inside. I gave you the money intact give me a phone I don't want to carry a phone with internal parts. Changed. Even if it is under Apple warranty. I don't want that.

    Fort Worth

    Sam.@$

    It was a very bad experience I bought a phone nine months ago 15 Pro Max It was a very bad experience About a month ago something strange happened in the phone's external speakers and I went to the store They replaced about 90% of the phone from the inside onlyI spoke to support more than once and they did not help me with anything. After I pay to buy this new phone and pay $1500 for it, they give me a phone with internal parts replaced, which reduces the price of my phone. I asked them to replace the phone even though it is under warranty and my father has the warranty too, but they did not hear anything. Very bad employees.After changing the internal parts. She gave me the phone. It's not my phone. Because I know my phone from the outside very well. When I told the employee that it's not my phone, she said, "No, it's your phone. We won't do anything to it except change some internal parts." And after a week, when I want to make a call, I can't hear who's talking to me. It's very weak. I want to turn on the external speakers so I can hear who's talking to me, and everyone around me can hear my call. This is very funny.The camera is also bad at night. I contacted support many times and they will not understand anything. They are very bad employees. In the store they are also bad in treatment.I will go to them next week also and they don't understand their treatment is very bad. Because I want to replace the phone when I give you the money I will not give you old money or money with replaced parts inside. I gave you the money intact give me a phone I don't want to carry a phone with internal parts. Changed. Even if it is under Apple warranty. I don't want that.

Version History

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • A fresh, more curated experience that makes it easier to quickly find the most relevant content on the For You tab, shop the latest on the Products tab, and make the most of the devices you already own on the Go Further tab. Check out the new video series from Today at Apple with featured guests that will inspire you to do more with your devices. New options to customize your privacy settings and preferences give you enhanced control over how Apple will use the data you share with us.

  • - Get support during the purchase process with videos, including transcripts for those who need them.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Easily share lists of saved items with your friends and family. - Access and continue shopping your saved items in more places throughout the app. - View more details about our Apple Store locations and its surroundings. Note that the Apple Store app and certain features are available only in select countries.

  • New capability to engrave Memoji on AirPods and AirPods Pro, exclusively in the app.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

  • - Various improvements and performance enhancements.

- Various improvements and performance enhancements.

App Privacy

The developer, Apple, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

  • Data Linked to You

    The following data may be collected and linked to your identity:

    • Health & Fitness
    • Purchases
    • Financial Info
    • Location
    • Contact Info
    • User Content
    • Search History
    • Identifiers
    • Usage Data
    • Diagnostics
  • Data Not Linked to You

    The following data may be collected but it is not linked to your identity:

    • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Accessibility

The developer indicated that this app supports the following accessibility features. Learn More

  • Supported Features

    • VoiceOver

    • Voice Control

    • Larger Text

    • Differentiate Without Color Alone

    • Sufficient Contrast

    • Reduced Motion

    • Captions

Seller
  • Apple Inc.
Size
  • 195.1 MB
Category
  • Shopping
Compatibility
Requires iOS 18.0 or later.
  • iPhone
    Requires iOS 18.0 or later.
  • iPad
    Requires iPadOS 18.0 or later.
  • Apple Watch
    Requires watchOS 11.0 or later.
Languages
English and 23 more
  • English, Arabic, Czech, Danish, Dutch, Finnish, French, German, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian Bokmål, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Vietnamese
Age Rating
4+
Copyright
  • Copyright © 2026 Apple Inc. All rights reserved.
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