Practical guides and insights on Google Ads, Facebook Ads, and digital marketing for makers, indie hackers, and solopreneurs.
September 27, 2025
Master Meta advertising with this comprehensive guide to choosing the right campaign objective. Learn when to use Awareness, Traffic, Engagement, Leads, Sales, and App Promotion objectives for maximum ROI.
September 27, 2025
Master Google Ads keyword match types for small budgets. Learn when to use exact, phrase, and broad match keywords to maximize your limited ad spend and improve ROI.
September 27, 2025
Master Google's Advanced Shopping Campaigns in 2025. Complete setup checklist, optimization strategies, and best practices for maximizing ecommerce ROI with ASC.
August 12, 2025
Learn the proven landing page structure that converts visitors into customers. Master the 8 essential elements every high-converting landing page needs.
April 2, 2024
Don't make me think...make me click!
April 1, 2024
Let's dive into TRIGGERS, the real lever for our ads
January 1, 2024
On the Power of Falling in Love with the Problem not the Solution
March 21, 2024
Learn how to optimize your Google Ads campaigns by focusing on service + price and service + area keywords. Perfect for small businesses looking to attract high-converting traffic.
March 20, 2024
Learn how to leverage Google Ads search terms to create a continuous stream of high-quality, SEO-optimized content. Discover automation techniques to maximize organic traffic and ad performance.
March 20, 2024
Discover how performance marketing drives measurable results—from validating business ideas to scaling revenue. Learn key strategies, building effective funnels, and leveraging multi-channel campaigns for success.
June 10, 2023
Learn how to navigate Facebook Ads Manager, understand its structure, and create effective campaigns for your business.
May 15, 2023
Learn how to effectively use broad keywords in Google Ads to discover what your potential customers are searching for and optimize your campaigns.